ProsprProspr
Process 2 0 Online Hours of Operation Review 0.5 0 Online Daily Procedures 2 4 Corporate Shop Customer Service Procedures 2 2 Corporate Shop Boulevard Training 6 6 Corporate Shop Prospr Training 1 1 C
From the filings
HQ-led decisions
HEYDAY
Personal servicesSoftware purchasing at Heyday is controlled at the corporate level, with a mandated tech stack that leaves little room for unit-level discretion. The brand operates 18 total locations (10 company-owned, 8 franchised) and requires franchisees to use Boulevard, Operations Source, and Prospr. For vendors selling adjacent or replacement tools, the addressable market is small but concentrated, with decisions flowing through a tight executive team led by CEO Andy Taylor and Head of Product & User Experience Nandhita Kumar.
For software vendors selling into US franchise brands.
Live signals
Total units
18
8 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.51M
Item 19, 2023
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$966K–$1.23M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
must acquire from designated vendors the Shop’s customer-relations-management platform; operations data analytics; information-technology devices; internal scheduling and communications platform; point-of-sale system; reservations and inventory-management systems; customer texting and record-keeping; accounting and…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We and our designee have continuous, unlimited, independent access to all operational information on the Computer System, excluding employee or employment-related information.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Despite these procedures, we have the right to limit the number of approved suppliers and distributors, designate sources you must use, and refuse your requests for any reason, including because we already have designated an exclusive source (which might be us or our affiliate) for a particular item or service or…
Is there a franchisee advisory council, association or committee?
YesItem 20
We have formed a Franchise Advisory Council (“FAC”) to serve as a sounding board for new ideas and initiatives and to provide feedback to us on issues of concern and priorities.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
Although we currently use the Boulevard system, we have the right to change to an alternative provider or develop a proprietary system at any time upon written notice to you.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not derive any revenue during 2022 from direct purchases or leases of goods and services by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers and distributors, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Shop.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay upon request any actual expenses we incur to determine whether or not the items, services, suppliers, or distributors meet our requirements and specifications.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease any Operating Assets, products, or services from a supplier or distributor we have not then approved (if we require you to buy or lease the asset, product, or service only from an approved supplier or distributor), then you must establish to our reasonable satisfaction that the…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must upgrade the Computer System, and/or obtain service and support, as we require or when necessary because of technological developments, including complying with PCI Data Security Standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Periodically inspect and monitor the Shop’s operation.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to modify the Operations Source periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You have no right to proceed with a site that we and our Shop Development Team have not accepted.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain, or authorize any social media or other digital marketing mentioning or describing the Shop or displaying any Marks without our prior written approval and, if applicable, without complying with our Brand Standards for such Social Media and other Digital Marketing.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend at least 3% of your Shop’s projected annual Gross Revenue on approved marketing materials and programs for the Shop (in addition to the Ongoing Marketing Investment described above).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in, and comply with the requirements of, our Loyalty Program Media and customer loyalty/affinity and similar programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You automatically will become a member of any existing or new Cooperative formed in your market area and must participate in the Cooperative as its governing documents require.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must acquire from approved sources the Shop’s equipment, fixtures, furniture, and signage.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
If we do not receive your payment in two business days, we will initiate an ACH Debit withdrawal for settlement on the fifth business day following invoicing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Shop always must have on staff at least 2 fully-trained members (including the Operator).
Must employees wear uniforms specified by the franchisor?
YesItem 8
Our affiliate Heyday Product is the designated (i.e., only) supplier of retail and back-bar products, certain equipment and tools for administering facials, and uniforms.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and use the computer hardware and software, point-of-sale system, computer-related accessories and peripheral equipment, tablets, smart phones, web-based scheduling, reservation, and payment systems, and on-line, digital, and App ordering systems we periodically specify (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We and our designee have continuous, unlimited, independent access to all operational information on the Computer System, excluding employee or employment-related information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We have the right to charge our then-current fee for continuing and advanced training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
at least one of your representatives (including your Managing Owner or another designated representative we approve) must at our request attend an annual meeting of all HEYDAY Shop franchisees, “town-hall” events, and monthly or other periodic calls with the Shop’s franchise business consultant, all at locations we…
The filing answers no to 4 questions
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Heyday
Heyday is a small, tightly controlled personal-services brand with 18 total locations—10 company-owned and 8 franchised—as disclosed in its 2023 Franchise Disclosure Document. The brand is part of Heyday Wellness LLC and operates with a corporate-heavy footprint that concentrates software purchasing authority at headquarters. For software vendors, the immediate addressable market is 18 units, with an average unit volume of $1,509,035. While the unit count is modest, the mandated tech stack creates a clear picture of what is already locked in and where adjacent opportunities may exist.
Who controls software purchasing
The 2023 FDD lists five executives in Item 1: Andy Taylor (Chief Executive Officer), Arielle Mortimer (Chief Operating Officer), Kathleen Carroll (Vice President of Franchise Shop Operations), Nandhita Kumar (Head of Product & User Experience), and Katie Lynch (Vice President of Marketing). For a software vendor, the most direct path into a purchasing conversation runs through Nandhita Kumar, who owns product and user experience, and Andy Taylor, who holds ultimate executive authority. Operational tools may also fall under Arielle Mortimer or Kathleen Carroll. No multi-unit operators are mapped in our corpus, reinforcing that buying power sits entirely at HQ.
Mandated and current tech stack
Heyday mandates three systems across its network: Boulevard, Operations Source, and Prospr. Boulevard serves as the core operational platform, Operations Source likely handles franchise operations and compliance, and Prospr appears to support scheduling or workforce management. These mandates are disclosed in the FDD and apply to all franchised and company-owned locations. Vendors selling competing or complementary software should assume these are deeply embedded and that any displacement would require a headquarters-level evaluation.
Procurement, renewals, and timing
The 2023 FDD does not include an Item 8 extract detailing procurement restrictions or designated suppliers. In practice, the existence of mandated systems signals a top-down procurement model. Franchisees have no disclosed autonomy to select alternative software. The initial franchise term is 10 years, and Item 17 outlines a renewal path: franchisees in good standing may acquire up to four successor franchises, each for 5 years, subject to a business review, formal notice at least three months before term end, a remodel or upgrade, and a $5,000 successor fee. These renewal windows create natural moments when franchisees—and by extension the franchisor—may reassess operational tools.
How to read the Heyday FDD
The 2023 Heyday FDD is embedded below for full reference. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (mandated systems), Item 8 (procurement restrictions, though not extracted here), and Item 17 (renewal conditions and timing). Because Heyday is a small system with concentrated decision-making, the FDD provides a direct map to the people and processes that control technology purchasing. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
HEYDAY, answered from the filing
CEO Andy Taylor and Head of Product & User Experience Nandhita Kumar are the key executives. COO Arielle Mortimer and VP of Franchise Shop Operations Kathleen Carroll also influence operational tool decisions.
The 2023 FDD mandates Boulevard, Operations Source, and Prospr. No other named systems are disclosed as required, but these three form the core operational stack for all locations.
Heyday has 18 total units: 10 company-owned and 8 franchised. The brand operates in the personal services segment, with no year-over-year unit growth disclosed in the 2023 FDD.
The 2023 FDD does not include an Item 8 procurement extract, so the designated versus approved supplier structure is not publicly disclosed. Assume HQ-controlled purchasing given the mandated tech stack.
Franchise terms run 10 years, with successor terms of 5 years available if conditions are met. Renewal requires a business review and formal notice at least 3 months before term end, creating natural evaluation periods.
The 2023 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below for full details on the franchise system and obligations.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment HEYDAY files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 17 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit17
Top states by locations
| FL | 2 |
|---|---|
| TX | 2 |
| KY | 1 |
| NJ | 1 |
| NY | 1 |
Ownership
The portfolio behind HEYDAY
unknown of heyday wellness.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.