CloverFiserv
provide other services relating to the operation of the Studio. The Business Management and Technology System currently includes a laptop computer, a tablet computer, a printer, a Clover device for po
From the filings
HQ + multi-unit
Hawaii Fluid Art Franchising
Personal servicesHawaii Fluid Art Franchising's most recent FDD, from 2024, reports 24 locations — 21 franchised and 3 company-owned — across a personal-services system whose royalty runs 8.0%. Item 1 names just two people: Maya Ratcliff, Founder & CEO, and Trinity Kirk, Director of Franchise Expansion; no CIO or CTO is disclosed in the most recent FDD. The filing mandates no technology at all — Clover, Facebook, Instagram, Pinterest and Twitter are named in it, but none of them is required — so every software category is open at both HQ and the studio level.
For software vendors selling into US franchise brands.
Live signals
Total units
24
21 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$182K–$340K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
expenditures. Hawaii Fluid Art 2024 FDD 24 Franchisor-Controlled Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, In
InstagramMeta
ii Fluid Art 2024 FDD 24 Franchisor-Controlled Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest
PinterestPinterest
t 2024 FDD 24 Franchisor-Controlled Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), ap
TwitterX
res. Hawaii Fluid Art 2024 FDD 24 Franchisor-Controlled Digital Marketing. We may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram,
Franchisor behaviours
What the franchisor requires
30 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You, at all times, must give us unrestricted and independent electronic access (including users IDs and passwords, if necessary) to the Business Management and Technology System for the purposes of obtaining the information relating to the Studio.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You agree to submit financial and operational reports and records to us at the times and in the manner specified in the Manuals.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We require you to obtain your technology services through our affiliate, HFA Tech.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may, at any time, in our discretion, change, delete, or add to any of our specifications or quality standards.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
342376Item 8
During the 2023 fiscal year we derived 15% of our total revenue of $2,282,509 from franchisees’ required purchases and leases of products and services.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We currently have arrangements to receive rebates or payments from some approved suppliers and vendors that range between 5% to 20% of your purchase amounts from these suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
60% to 75% of the total cost to purchase and lease equipment, inventory, and other items to operate a Studio.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You agree to pay us an amount not to exceed the reasonable cost of the inspection and our actual cost of testing the proposed product or evaluating the proposed service or service provider, including personnel and travel costs, whether or not the item, service, supplier, or service provider is approved.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to offer products or use any supplies, Operating Assets, or services that we have not approved or to purchase or lease from a supplier or service provider that we have not approved, you must submit a written request for approval and provide us with any information that we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that as between you and us, we have the sole rights to and interest in all Identifiers.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You also must comply with all laws and payment card provider standards relating to the security of the Studio Management and Technology System, including, without limitation, the Payment Card Industry Data Security Standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the right, through our employees and any agents we designate, at any time during business hours and without prior notice to you to: (i) inspect the Site and Studio for compliance with the Manuals, (ii) videotape, photograph or otherwise record the operation of the Studio, (iii) interview your employees…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may amend, modify, or supplement the Manuals at any time, so long as such amendments, modifications, or supplements will, in our good faith opinion, benefit us and our existing and future franchisees or will otherwise improve the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Your franchise is for the specific site that we approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are not authorized to have a website for your Studio, or to have a webpage related to your Studio in any third-party website, including, without limitation, social networking sites.
Is a minimum grand opening advertising spend required?
YesItem 11
In connection with the opening of the Studio, you must spend a minimum of $10,000 and while there is no maximum, we expect you to spend up to $15,000 for grand opening advertising and promotion in the six weeks prior to opening the Studio and the four weeks after opening the Studio in accordance with a plan that you…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must spend a minimum of two thousand dollars ($2,000.00) per month on digital marketing, local advertising, and promotional activities (the “Marketing Spending Requirement”) with HFA Marketing.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
You agree to join and actively participate in any organizations or associations of franchisees or advertising cooperatives that we establish or approve for the purpose of promoting, coordinating, and purchasing advertising in local, regional, or national areas where there are multiple Studios (“Advertising…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require you to purchase your point-of-sale services and payroll services from us, our affiliates, or an approved vendor we select.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require you to purchase your signage, art supplies, equipment, and initial paint inventory from an approved supplier that we designate, which may be us.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
We may require you to purchase merchant processing services from us, our affiliates, or a vendor that we have approved or designated, each of whom may charge a reasonable monthly fee and reasonable per transaction fee.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Your Royalty Fee will be preceding month; or (ii) automatically drawn from each $750 per month (the transaction when you collect it through “Minimum Royalty”) the required POS system.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in all in-Studio promotional programs that we offer to franchisees.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times that your Studio is open for business, it must be under the personal supervision of either you, your Operating Principal, your Key Manager, or a trained attendant.
Must employees wear uniforms specified by the franchisor?
YesItem 13
You must display the Marks in a manner that we specify on signage at the Studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must obtain, maintain, and use the hardware, software, other equipment, and network connections that we specify periodically in the Manuals necessary to operate our point-of-sale system, the customer relationship management system, the online reservation system, and other technology systems that we designate…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You, at all times, must give us unrestricted and independent electronic access (including users IDs and passwords, if necessary) to the Business Management and Technology System for the purposes of obtaining the information relating to the Studio.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
You must obtain, maintain, and use the hardware, software, other equipment, and network connections that we specify periodically in the Manuals necessary to operate our point-of-sale system, the customer relationship management system, the online reservation system, and other technology systems that we designate…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge a reasonable fee for each trainer assigned to your Studio and any remedial training, including our reasonable travel, and living expenses related to providing remedial training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
(b) Conferences. You, your Operating Principal, your Key Managers, or any of your representatives that we designate must attend franchise conventions, meetings, product shows or demonstrations, and teleconferences that we may require periodically in the Manuals or otherwise in writing.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Hawaii Fluid Art Franchising
Hawaii Fluid Art Franchising is a personal-services brand headquartered in Texas, and the most recent FDD on file is from 2024. That filing reports 24 total locations, 21 of them franchised and 3 company-owned. The royalty is 8.0% and the initial term runs 10 years. Average unit volume is not disclosed in the most recent FDD, and year-over-year unit growth is not available, so the revenue side of the account cannot be sized from this filing. What can be sized is the footprint: 24 studios is a two-dozen-seat system, small enough to sell top-down and large enough for a per-location product to scale into.
Who controls software purchasing
Item 1 names two people, which is unusually thin. Maya Ratcliff is Founder & CEO — the signer, and in a system this size almost certainly the decision-maker on any material software commitment. Trinity Kirk is Director of Franchise Expansion, which is a development role rather than an operations one. No CIO, CTO, operations chief, or marketing officer is disclosed in the most recent FDD, so there is no technology evaluator on the record to route a pitch through. No parent company is on file, so the brand appears independently owned. Our own operator mapping finds 23 operators, none of them multi-unit, across roughly 23 located studios, with Texas (7), Florida (4) and Arizona (2) the densest states and single studios in Wisconsin and Tennessee. A one-studio-per-owner structure across 23 owners means that anything HQ does not mandate has to be sold twenty-three times.
Tech named in the FDD, and what is actually required
The 2024 FDD mandates no technology at all. Five systems appear in the document — Clover, Facebook, Instagram, Pinterest and Twitter — and each is named only, with nothing in the filing requiring anyone to adopt it. That distinction is the finding, not a gap in the data: a system named in an FDD shows the drafter had it in mind, not that a vendor is installed, so none of the five should be treated as an incumbent to displace. Commercially, this is the open case. Point of sale and payments, class booking and scheduling, customer records, and social and marketing all sit uncommitted on the face of the filing, with no contractual technology obligation written against a studio owner to argue with.
Procurement, renewals, and timing
Item 8 is where designated-supplier and approved-supplier requirements normally sit, and this filing produced no Item 8 extract, so whether procurement is designated, approved, or open is not established by the data we hold. Item 17 is unusually detailed. The initial term is 10 years, with a successor term of another 10. To take it, an owner must give notice at least six months and no more than twelve months in advance, sign the then-current form of franchise agreement — which may have materially different terms — refurbish the studio to then-current specifications, execute a general release, complete then-current training for the owner, Operating Principal and Key Manager, secure landlord rights for the successor term, be free of any Event of Default, and pay the Successor Fee. The refurbishment requirement is the one to watch: renewal here is a capital event, and capital events are when hardware and system refreshes get approved.
How to read the Hawaii Fluid Art Franchising FDD
The 2024 document was filed with state franchise regulators, and the full PDF is embedded in the viewer below. Item 1 gives the two executives named above; Item 8 covers supplier obligations; Item 11 covers computer systems and required technology, which is where the absence of any mandate can be confirmed; Item 17 covers renewal and the successor conditions; Item 20 carries the unit tables behind the 24-studio count. If you want Hawaii Fluid Art Franchising scored against the rest of the US franchise corpus and returned as a ranked target list, talk to FranCloud.
Questions vendors ask
Hawaii Fluid Art Franchising, answered from the filing
Item 1 names only two executives: Maya Ratcliff, Founder & CEO, who is the signer, and Trinity Kirk, Director of Franchise Expansion. No CIO or CTO is disclosed in the most recent FDD. With 21 of 24 studios franchised and nothing mandated, individual owners retain real say alongside HQ.
None. The 2024 FDD mandates no technology system. It names Clover, Facebook, Instagram, Pinterest and Twitter, but each is named only — the filing does not require any of them. Treat point of sale, booking, payments and social as open categories rather than incumbent-held.
The 2024 FDD reports 24 locations, 21 franchised and 3 company-owned, in the personal-services segment. Our mapping places roughly 23 operators, none multi-unit, across 23 located studios, concentrated in Texas (7), Florida (4), Arizona (2), Wisconsin (1) and Tennessee (1).
Not established. Item 8 — where designated-supplier and approved-supplier requirements live — produced no extract from this filing, so we cannot say whether the model is designated, approved, or open. The clearest signal we hold is that the filing mandates no technology at all.
The initial term runs 10 years, with a further 10-year successor term. Notice is due six to twelve months before expiration, and renewal requires refurbishing the studio to then-current specifications, retraining, a general release, a Successor Fee, and signing the then-current agreement. That refurbishment is a capital event where system refreshes get approved.
It was filed with state franchise regulators in 2024, and the full PDF is embedded in the viewer below. Read Item 1 for executives, Item 8 for supplier obligations, Item 11 for computer systems, Item 17 for renewal and successor terms, and Item 20 for the unit tables.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hawaii Fluid Art Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
23 operators run 23 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit23
Top states by locations
| TX | 7 |
|---|---|
| FL | 4 |
| AZ | 2 |
| WI | 1 |
| TN | 1 |
Related Personal services brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.