Good Feet - ND 2022 and NY and CA initial 2024

The vendor opportunity at Good Feet

Good Feet operates 237 locations—210 franchised and 27 company-owned—with a 20% year-over-year unit growth rate. The brand is concentrated in single-unit operators: all 250 mapped operators run exactly one location. That structure funnels every technology decision through the franchisor. For a software vendor, this means a single sales motion aimed at the corporate office in California can cover the entire system. There are no multi-unit franchisees with independent purchasing authority. The top states by unit count are California (31), Texas (23), Florida (17), Georgia (12), and Pennsylvania (10). Average unit volume is not disclosed in the most recent FDD. The royalty rate is 5.0%, and the initial franchise term is 5 years.

Who controls software purchasing

The FDD lists four C-suite executives in Item 1. Richard Moore serves as President and Chief Executive Officer. Joseph Herlihy holds the dual role of Chief Operating Officer and Chief Legal Officer. Khuram Bhatti is Chief Financial Officer, and Douglas Zarkin is Chief Brand Officer. In a system this centralized, the CEO and CFO are the most likely approvers for any enterprise software investment, with the COO/CLO influencing operational and compliance requirements. The Chief Brand Officer may weigh in on customer-facing tools. No CIO or CTO is named in the filing, which suggests technology procurement falls within the existing executive group rather than a dedicated IT function.

Mandated and current tech stack

Good Feet mandates five systems by name in its FDD: Acuity, Microsoft Dynamics, the Good Feet System, Salesforce by Salesforce, Inc., and Slalom. This is a tightly prescribed stack. Acuity likely covers scheduling or practice management. Microsoft Dynamics serves as the ERP or CRM backbone alongside Salesforce, which handles customer relationship management. Slalom is a consulting and implementation partner, not a software product, indicating the brand invests in custom configuration and integration work. The Good Feet System is the proprietary operational methodology. For vendors, the presence of both Dynamics and Salesforce signals a dual-CRM environment or a division of labor between back-office and front-office functions. Any pitch must address how a new tool coexists with or replaces components of this mandated stack.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract regarding procurement. That means the franchisor does not publicly disclose whether it uses designated suppliers, approved-supplier lists, or an open procurement model. In practice, the mandated tech list functions as a de facto approved-supplier regime: franchisees must use those systems. For a vendor seeking to become part of that list, the renewal cycle offers a natural entry point. Item 17 outlines renewal conditions: franchisees must give written notice at least 180 days before the end of the term, execute the then-current franchise agreement, and comply with updated brand standards—including any new technology requirements. The initial term is 5 years, with a renewal option for 5 or 10 years. With 20% unit growth, the system is actively adding new locations, each of which must adopt the mandated stack at opening. That creates a continuous onboarding window for mandated vendors and a periodic re-evaluation window for non-mandated tools during renewal negotiations.

How to read the Good Feet FDD

The 2024 Franchise Disclosure Document is embedded below. It is the definitive source for the data points in this profile. Pay particular attention to Item 11 (franchisor's assistance, advertising, computer systems, and training) for the full mandated-tech language, Item 1 for executive and ownership structure, and Item 17 for renewal and transfer conditions that can open software evaluation windows. The document is filed with state franchise regulators and reflects the brand's disclosures as of the 2024 filing year. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker concentration.