From the filings

+20% units YoYHQ + multi-unit

Good Feet - ND 2022 and NY and CA initial 2024

Health services

Good Feet's California-based franchisor requires every store to run a baseline computer, POS and CRM stack — used to place product orders, report to headquarters, and manage customers — and franchisees must buy the POS and CRM systems Good Feet specifies as part of its designated Information System. The system spans 237 stores, 210 of them franchised, with franchised outlets up 20.0% year over year.

For software vendors selling into US franchise brands.

Live signals

Total units
237
210 franchised
Unit growth YoY
+20%
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$25K
per unit
Investment range
$255K–$595K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2024)

Ongoing fees: 8% of gross sales (FY2024)Royalty 5%, Ad fund 3%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

RICSRICS
POSItem 11

o PC with Intel i3 CPU or higher (1 required, 2 may be recommended) o Salesforce, Slalom, Dynamics, o Windows version 10 or higher Verkada, Acuity o User Memory: 4GB DDR3 SDRAM o RICS or Other Windows

SalesforceSalesforce
CrmItem 11

customer engagement, and create repeat business. Minimum Hardware Requirements Minimum Software Requirements o PC with Intel i3 CPU or higher (1 required, 2 may be recommended) o Salesforce, Slalom, D

ZebraZebra
Industry softwareItem 11

2 may be recommended) o Receipt printer (Star or other) (1 minimum, 2 may be recommended) o Barcode scanner (Honeywell or other) (1 minimum, 2 may be recommended) o Label Printer (Zebra or other) (1 m

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee will establish and maintain at Franchisee’s expense a bookkeeping, accounting, and recordkeeping system conforming to Good Feet’s requirements, will utilize the accounting functions of the Information System, and will install and maintain functionalities to allow electronic communication between…

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We may, as often as we deem appropriate (including on a continuous unlimited basis), independently access the Information System and retrieve all information relating to the Store’s operation.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee must sign, verify, and furnish all reports, financial statements, and returns required by the Manual or otherwise according to generally-accepted accounting principles applied on a consistent basis.

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 11

There currently are no franchisee advertising councils, although our current FAC disclosed in Item 20 has a marketing committee.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Good Feet may modify, change, enhance, and further develop the Good Feet System as it deems appropriate.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or DOL received $340,366 from other suppliers during 2023 on account of the purchases our franchisees made from them.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

65

Item 8

We estimate that your required purchases of Products and other goods and services from us or our affiliates, our designees, or approved suppliers, or according to our specifications, will be over 65% to 70% of your total purchases and leases to establish and then operate your Store.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

For goods and services other than Products obtainable only from DOL and our other affiliates, we will entertain your proposals to approve additional suppliers.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Change the telephone number of the Store (or direct the telephone company to transfer all of the Store’s telephone numbers and fax numbers to Good Feet or its designee)

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee must comply with Good Feet’s reasonable instructions regarding the organizational, physical, administrative, and technical measures and security procedures to safeguard the confidentiality and security of the names, addresses, telephone numbers, employers, gender, photographs, e-mail addresses, dates of…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisee agrees to present to its customers all evaluation forms periodically prescribed by Good Feet and to participate and/or request Franchisee’s customers to participate in any surveys performed by Good Feet or its designee.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Good Feet has the right during normal business hours to inspect and observe the Store and its operation, interview managerial employees and customers of the Store, inspect and copy all records, tax returns, and

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

Issue and modify standards, specifications, and operating procedures for the Store, including modifying the Manual.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not proceed with a site that we have not accepted.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not, without our approval, develop, maintain, or authorize any other Website that mentions or describes you or your Store or displays the Marks.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

you must spend each month at least $10,000 or 20% of the Store’s monthly Gross Sales, whichever is greater, to advertise in your DMA.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Franchisee agrees to participate in, and comply with the requirements of, Good Feet’s gift card and other customer loyalty, affinity, and similar programs

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

However, if the DMA in which your Store is located encompasses Good Feet Stores operated by at least 2 franchisees (including you and your Stores(s)), you must participate in a cooperative advertising association organized and approved by us (an “Area Cooperative”) with the other franchisees to advertise and promote…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

During the franchise term, you must buy from DOL and its affiliates all of the types of Products that DOL and its affiliates manufacture and/or sell.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

If we designate a product or service to be purchased or obtained from one or more suppliers, you must source the product or service only from those suppliers;

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must authorize us and our affiliates to debit your business checking, credit card, or other account automatically for your purchases of Products and other items and for other amounts due under the Franchise Agreement (the “Electronic Account”).

Must the franchisee participate in a gift card program?

Yes

Item 11

You must participate in our gift card program.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

During all hours Good Feet specifies, the Store must be under the direct, on-premises supervision of a trained individual acting as a full-time general manager who must have completed Good Feet’s Initial Brand Standard Training Program.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must at a minimum acquire, install, and maintain Good Feet’s designated Information System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may, as often as we deem appropriate (including on a continuous unlimited basis), independently access the Information System and retrieve all information relating to the Store’s operation.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

We currently require a standard business-class internet service and associated hardware, phone service and associated hardware, a basic computer system, POS cash register and inventory-management system, and CRM system, the primary purposes of which

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require that previously trained and experienced franchisees (or, if entities, their Managing Owners) and/or their managers attend and successfully complete (to our satisfaction) additional brand standard training programs or seminars conducted at our principal offices or other locations we choose.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is a minimum grand opening advertising spend required?Item 7
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

The vendor opportunity at Good Feet

Good Feet operates 237 stores under this filing — registered for North Dakota, New York and California — with 210 franchised and 27 company-owned, and franchised outlets up 20.0% year over year. Item 19 makes no financial performance representation, so a vendor's read on unit economics has to come from the growth and store-count figures alone.

Who controls software purchasing

Good Feet's Manual sets the baseline technology every store must run: a business-class internet connection, a basic computer system, a point-of-sale and inventory-management system, and a CRM system, used to place product orders through DOL's website, communicate with headquarters, and manage customer relations. Item 8 requires franchisees to acquire, install and maintain Good Feet's designated Information System, and Item 7 requires them to buy the POS and CRM systems Good Feet specifies; the Manual states whether items must come from a specific supplier or brand. President and CEO Richard Moore and COO Joseph Herlihy lead that corporate side.

Tech named in the FDD, and what is actually required

The FDD names RICS, Salesforce and Zebra in Item 11, alongside the CRM, POS and inventory-management functions described above, and its minimum requirements call for a PC running Microsoft Windows 10 or higher and Microsoft Office 2019 or Office 365. Renewal carries its own requirement: a franchisee renewing their agreement must buy and install the Information System Good Feet specifies before the renewal term begins, or by another deadline Good Feet sets.

Procurement, renewals, and timing

Item 8 designates suppliers for the core orthotic Products line — DOL, ING Source and other approved suppliers — and for other goods and services, Good Feet may designate a specific supplier, brand or specification; franchisees can propose an alternative supplier for approval. The initial term runs 5 or 10 years, at the franchisee's option. Renewal requires written notice at least 180 days before the term ends, substantial compliance with the agreement, a store upgrade or remodel to then-current brand standards, execution of Good Feet's then-current agreements, and completed training for the managing owner and store managers — Item 17 lists a 5- or 10-year renewal term.

How to read the Good Feet FDD

The embedded viewer below carries this Good Feet Franchise Disclosure Document, registered for North Dakota, New York and California with a 2024 filing date, including the Item 11 technology and Item 8 supplier-restriction language summarized above.

Talk to FranCloud for a ranked list of franchise systems like Good Feet where the technology setup and growth curve line up with your product.

Questions vendors ask

Good Feet - ND 2022 and NY and CA initial 2024, answered from the filing

Good Feet specifies the Information System every store must acquire, install and maintain — internet, a computer system, POS and inventory management, and CRM — and franchisees must buy the POS and CRM systems it specifies; the Manual states whether a specific supplier or brand is required. CEO Richard Moore heads that corporate side.
The FDD names RICS, Salesforce and Zebra in Item 11. Good Feet requires every store to run a standard business-class internet connection, a basic computer system, a POS and inventory-management system, and a CRM system, primarily to place product orders through DOL's website and manage customer relations.
237 total stores — 210 franchised and 27 company-owned — in the arch-support store segment, with franchised outlets up 20.0% year over year.
Item 8 designates suppliers for orthotic Products: stores sell only Products bought from DOL, ING Source and other approved suppliers, and must buy from DOL and its affiliates every type of Product they make or sell. For other goods and services, Good Feet may designate a specific supplier, brand or specification; franchisees may propose an alternative supplier for approval.
The initial term runs 5 or 10 years, at the franchisee's option, and renewing franchisees must buy and install Good Feet's specified Information System before the renewal term begins. With franchised outlets up 20.0% year over year, new-store technology setup is also a steady source of near-term openings.
The embedded PDF viewer below carries this Good Feet Franchise Disclosure Document, registered for North Dakota, New York and California with a 2024 filing date.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

250 operators run 250 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit250

Top states by locations

CA31
TX23
FL17
GA12
PA10

Related Health services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.