sing committee within any Advisory Council established and agreed to by the Franchisor. Local Advertising We require our Franchisees to promote their Franchised Businesses through Facebook, Instagram
From the filings
Freecoat
Personal servicesSoftware purchasing at Freecoat is controlled at the franchisor level, with Landon Eckles listed as the agent for service of process in the 2023 FDD. The system operates just 5 total units (2 franchised, 3 company-owned), making this a small but tech-mandated target. Vendors should note the mandated stack includes Boulavard, Google My Business, Prospr, and Salon Software.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
anchise Agreement Section 12). We require that you spend a minimum of 3% of Gross Sales, but no less than $500, per month on local advertising, which includes Google, Facebook and Instagram advertisem
tising We require our Franchisees to promote their Franchised Businesses through Facebook, Instagram and Google at our discretion. We will provide you with Facebook, Instagram and Google My Business p
the Job Location Training Training FCU Virtual Kick-Off: Onboarding, Service Menu Overview and Add-Ons. Salon Software: 10 0 Virtual Training, Booking Policies, Boulavard Acadamy, Prospr tutorial, FPH
cument (CA 2022) Type of Fee (See Note 1) Amount Due Date Remarks Financial Services Fee $300/month for Same as Royalty Fee The Financial Services Team one unit will maintain your QuickBooks Online ac
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You must maintain an accounting service provided by the Franchisor which includes full-service accounting functionality for daily operations and transactional tasks, detailed reporting, weekly bank reconciliations, periodic reporting, budgeting and general ledger entries.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We (or our designee) have the right to independently access the electronic information and data relating to your Franchise, including your accounting and bookkeeping files, and to collect and use your electronic information and data in any manner, including to promote the System and the sale of franchises.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must report to us your Profit and Loss Statement for each month, including Gross Sales, by the fifteenth (15th ) day of the following month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliates, are currently approved suppliers, and some of our franchisor officers own an interest in a supplier.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
8.3.3 You acknowledge and agree that we may periodically, in our sole discretion, revise the Manual to incorporate System changes.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Because we are a new franchise, we have not received any rebates/ referral fees from required purchases or leases from franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates have the right to receive rebates or other payments from distributors, suppliers and other service providers, based (directly or indirectly) on sales to franchisees and company-owned stores, which will be deposited back into the Fund.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate your required purchases will represent 90% of your total opening expenses (excluding the cost of real estate improvements) and total annual operating expenses.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you desire to have a non-approved supplier of a product or service designated as an approved supplier, you must pay a $1,000 vendor approval application fee (“Vendor Approval Fee”).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to have a non-approved supplier of a product or service designated as an approved supplier, you must pay a $1,000 vendor approval application fee (“Vendor Approval Fee”).
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that all telephone numbers, facsimile numbers, social media websites, Internet addresses and e-mail addresses (collectively “Identifiers”) used in the operation of your Franchised Business constitute our assets, and upon termination or expiration of this Franchise Agreement, you will take such action…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
We may specify in the Manual or otherwise the tangible media upon which you shall record data, the database file structure of the Computer System and the requirements to ensure your compliance with legal and payment card industry security standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We will conduct periodic field evaluations and quality assurance inspections of the business to test and promote compliance with the System Standards
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 16
We retain the right to modify the Operations Manual and to modify, discontinue or add to the goods and services that you must sell in your Franchised Business, which may include new or modified products, services, and the installation and use of new or modified equipment.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
The Franchised Business must be located at the Approved Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we otherwise approve in writing, you shall not establish a separate Website (the term "Website" is defined to mean a group of related documents that can be accessed through a common internet address), but shall only have one or more references or webpage(s), as we designate and approve in advance, within our…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You must spend at least ten thousand dollars ($10,000.00) on Grand Opening Advertising.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We require that you spend a minimum of 3% of Gross Sales, but no less than $500, per month on local advertising, which includes Google, Facebook and Instagram advertisements.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If the Franchised Business operates within a designated marketing area for which an approved advertising cooperative exists, you will contribute to the advertising cooperative the amounts required by the cooperative up to two percent (2%) of the Gross Sales of the Franchised Business during each Reporting Period.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
As of the Issuance Date, you must purchase all inventory from vendors we approve, which may include us or our affiliates.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
As of the Issuance Date, you must purchase all inventory from vendors we approve, which may include us or our affiliates.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Unless we specify otherwise, you must make all payments to us under Sections 5.2, 5.3, 5.7, and 5.8 weekly and drafted via ACH every Monday.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 11
We require that you always have a Certified Manager in store and/or be in the process of having a manager trained and certified.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase and install hardware and software to run a computer based, point-of-sale (“POS”), store management system, including the appropriate POS equipment and/or printers (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information on your Computer System, and there is no contractual limitation on our right to receive or use information through our proprietary data management and intranet system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may, from time to time, require that you (including, if applicable, your designated manager, staff, and employees) attend additional training programs that we designate at the times and places that we designate (“Additional Training”).
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You will pay a convention fee for each individual required to attend Convention, regardless of whether the individual attends or not.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a gift card program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Freecoat
Freecoat operates in the personal-services segment with a total of 5 units—3 company-owned and 2 franchised—as disclosed in the 2023 Franchise Disclosure Document. The system’s average unit volume is $356,801.68, with a 6.0% royalty rate and an initial term of 10 years. For software vendors, the addressable market is small but concentrated: only 5 locations, all under direct franchisor oversight. The franchisor mandates a specific tech stack, which means any vendor selling into this system must engage HQ decision-makers and demonstrate compatibility with or superiority over the mandated systems.
Who controls software purchasing
Purchasing authority at Freecoat sits at the franchisor level. The 2023 FDD names Landon Eckles as the agent for service of process, a strong signal that HQ controls vendor selection and procurement. No additional executives—such as a CIO, CTO, or VP of Operations—are listed in Item 1. Vendors should direct outreach to Eckles or the general franchisor office in North Carolina. Because the system is small and centrally managed, a single relationship can unlock the entire footprint.
Mandated and current tech stack
Freecoat mandates four systems: Boulavard, Google My Business, Prospr, and Salon Software. These are named in the FDD as required technology for franchisees. Boulavard likely serves as the core salon-management or booking platform, while Google My Business handles local search presence. Prospr and Salon Software may cover additional operational or customer-engagement functions. Any vendor pitching Freecoat must address how their solution integrates with or replaces one of these mandated tools. The absence of a disclosed POS or payment processor in the mandate leaves a potential opening for complementary fintech or payment solutions, provided they align with the existing stack.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. In practice, the mandated tech list suggests a designated-supplier approach for those categories. Renewal terms offer some timing insight: franchisees in good standing may add two successive 5-year terms after the initial 10-year term. Software vendors should monitor new unit openings or renewal cycles as natural evaluation windows. With no year-over-year unit growth reported, the system may be stable rather than expanding, making replacement sales the primary opportunity.
How to read the Freecoat FDD
The 2023 Freecoat FDD is embedded below for full review. Key sections for software vendors include Item 1 (business overview and executives), Item 11 (franchisor assistance and mandated technology), and Item 17 (renewal and termination). The document confirms the small unit count, the centralized management structure, and the specific tech mandates. Use the PDF viewer to verify the details cited here and to identify any additional obligations or restrictions that could affect your integration or sales cycle. For a ranked target list of franchise systems matched to your software category, contact FranCloud.
Questions vendors ask
Freecoat, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Freecoat files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NC | 3 |
|---|---|
| SC | 1 |
Ownership
The portfolio behind Freecoat
unknown of freecoat holdings.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.