Fitness Together

The vendor opportunity at Fitness Together

Fitness Together operates 82 franchised personal training studios, all of which are franchised with no company-owned units disclosed in the 2026 FDD. The system generated an average unit volume of $534,267. With a 6.0% royalty rate and a 10-year initial franchise term, the brand represents a compact but specific addressable market for software vendors. Year-over-year unit growth declined by approximately 11.8%, signaling a period of consolidation that may drive the franchisor to seek operational efficiencies through technology.

For vendors, the opportunity lies in either displacing an existing mandated system by demonstrating superior ROI or integrating with the current stack to fill gaps. The centralized purchasing model means a single conversation at HQ can unlock all 82 locations.

Who controls software purchasing

Software decisions at Fitness Together are made at the franchisor level. The executive team listed in the FDD includes Amanda Clark, Chief Executive Officer and Manager; Ankin Laysha, Chief Operating Officer; and Kristin Brink, Chief Financial Officer. These three roles form the likely buying center for any enterprise software evaluation. Amanda Clayton Millikan, VP of Real Estate & Construction, and James Franks, VP of Head of Franchise Growth, may influence tools that touch site selection or franchise development respectively.

Because the FDD mandates specific technology systems, franchisees have little to no autonomy in selecting core operational software. Vendors should direct all outreach to the HQ team in Colorado rather than individual studio operators.

Mandated and current tech stack

The 2026 FDD Item 11 lists several mandated technology systems. Mindbody by Mindbody, Inc. serves as the studio management and POS platform. iCIMS is mandated for talent acquisition and HR functions. Infuse FT and MyStudio Website are also required, alongside the proprietary WellBiz Platform and WellBiz Training Systems. CRM software is listed as mandated but without a named vendor, which may indicate either an in-house solution or an opportunity for a CRM provider to become the designated system.

This stack covers client management, scheduling, hiring, training, and web presence. A vendor selling into Fitness Together must either demonstrate clear superiority over an incumbent like Mindbody or iCIMS, or offer a tool that integrates cleanly with this ecosystem without requiring the franchisor to unwind an existing mandate.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, leaving the formal supplier designation process unclear. However, the presence of multiple mandated systems strongly suggests a designated supplier model in practice. Vendors should prepare for a formal RFP or pilot process controlled by HQ.

Franchise agreements run for an initial term of 10 years. Item 17 outlines renewal conditions: franchisees must provide written notice, be in good standing, sign the then-current franchise agreement—which may contain materially different terms—execute a general release, pay a successor franchise fee, and update or remodel the studio to current standards. This renewal trigger creates a natural inflection point where the franchisor can enforce technology upgrades across the system. Vendors should monitor renewal cycles and any public announcements about system-wide refreshes.

How to read the Fitness Together FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Fitness Together's technology mandates, executive structure, and contractual terms. Item 11 details every mandated system. Item 1 lists the executives who control purchasing. Item 17 reveals the renewal mechanics that can force technology adoption. The embedded PDF viewer below contains the full filing. For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize outreach based on tech stack, unit count, and decision-maker signals.