Elements Massage

The vendor opportunity at Elements Massage

Elements Massage operates 239 franchised studios, all of which must comply with technology standards set by the franchisor, WellBiz Brands, LLC. The most recent FDD, filed in 2026, reports an average unit volume of $981,430 and a 6% royalty rate. For software vendors, this is a concentrated opportunity: a single buying center at HQ controls the tech stack for every location, and the initial franchise term of 10 years means decisions lock in for a decade.

The system is entirely franchised; no company-owned units are reported. This structure typically centralizes software procurement and standardization, reducing the need to sell location by location. The addressable market is 239 units, and the franchisor’s mandates cover the core operational tools every studio must use.

Who controls software purchasing

Purchasing authority sits with the executive team at WellBiz Brands. The 2026 FDD lists Amanda Clark as Chief Executive Officer and Manager, Ankin Laysha as Chief Operating Officer, and Kristin Brink as Chief Financial Officer. These are the likely decision-makers or influencers for any software that touches operations, scheduling, or financial reporting. James Franks, VP of Head of Franchise Growth, and Amanda Clayton Millikan, VP of Real Estate & Construction, may also weigh in on tools that support expansion or facility management.

Because the franchisor mandates specific technology categories, vendors should engage HQ directly. There is no operator footprint mapped in our corpus, reinforcing that individual franchisees are not the primary software buyers.

Mandated and current tech stack

The 2026 FDD mandates two technology categories: a point-of-sale system and a sales and scheduling software platform. The specific vendor names are not disclosed in the filing, which is common when the franchisor reserves the right to designate or change suppliers. This creates an opening for vendors who can demonstrate compliance with the franchisor’s operational requirements and integration capabilities.

No other mandated or recommended systems are named in the FDD. Vendors offering complementary tools—such as CRM, marketing automation, or business intelligence—should note that any integration with the mandated POS or scheduling platform would likely need HQ approval.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process is not publicly detailed. Vendors should prepare for a direct evaluation by the executive team. The franchise agreement’s 10-year initial term and renewal conditions provide a natural rhythm for technology review. To renew, a franchisee must sign the then-current form of agreement, which may contain materially different terms, including updated technology requirements. This means the franchisor can introduce new software mandates at renewal, creating a recurring window to displace incumbents or add new solutions.

How to read the Elements Massage FDD

The full 2026 Franchise Disclosure Document is available below. Key sections for software vendors include Item 11, which details the franchisor’s obligations regarding technology and mandated systems, and Item 17, which outlines renewal conditions and the potential for updated terms. Reviewing these sections will clarify the scope of HQ’s control and the points at which technology decisions are revisited.

For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on unit counts, tech mandates, and decision-maker concentration.