From the filings

HQ-led decisions

Elements Massage

Personal services

Elements Massage's franchise agreement puts software purchasing under corporate control: Item 11 requires a designated Computer System, including scheduling and point-of-sale software, purchased from Elements' designated vendors. The system spans 239 studios, all franchised, with franchised outlets flat year over year.

For software vendors selling into US franchise brands.

Live signals

Total units
239
239 franchised
Franchised outlet growth
0%
Item 20, last two year-ends
AUV
$981K
Item 19, 2025
Royalty
6% component; full terms unconfirmed
percentage component
Ad fund
2%
percentage component
Initial fee
$40K
per unit
Investment range
$525K–$1.10M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

6% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 2%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

bookkeeping, accounting, data processing, and recordkeeping systems and forms; formats, content, and frequency of reports to us of sales, revenue, financial performance, and condition;

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The Computer System must give us and our affiliates access to all information generated by the Computer System, including pricing and client information for your Studio.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, our affiliate, WAVE, is the sole designated supplier of the following categories of items: (i) most of your supplies (including massage oils and lotions, essential oils, hygienic products, and certain skincare products); (ii) all products that you may be required to offer for sale at your Studio; and (iii)…

Is there a franchisee advisory council, association or committee?

Yes

Item 20

In October 2008, we established the Franchise Advisory Council (“FAC”), formerly known as the Franchisee Leadership Council, consisting of members of Franchisor’s management and franchisees.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We may replace or modify all or components of the Computer System from time to time and you agree to implement our replacements or modifications after you receive notice from us at your expense.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We or our affiliates may derive revenue or profit from your dealings with such designated suppliers in the form of rebates, cash payments, discounts, promotional allowances, and/or other payments.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

70

Item 8

We estimate that the products and services that you obtain from our approved and designated suppliers and according to our specifications will represent 73% to 81% of all products and services you will purchase to establish your Studio, and 70% to 90% of all products and services you will purchase during operation of…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may require you to pay us a fee to compensate us for the time and resources we spend in evaluating your proposed supplier, which may vary depending on our administrative expenses in evaluating the request and its complexity.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to use any item or service that we have not yet evaluated or (for items that we require you to purchase from designated or approved suppliers) if you wish to purchase or lease any such item from a supplier that we have not yet approved, you must submit a written request for approval to us.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You are required to execute the form of Assignment of Contact Identifiers and Online Presences attached as Exhibit G to grant us with full power and control over the Contact Identifiers and Online Presences upon any termination or expiration of this Agreement.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You must implement all administrative, physical and technical safeguards required under applicable law or that we require to protect any information that can be used to identify an individual, including names, addresses, telephone numbers, e-mail addresses, employee identification numbers, Elements Therapeutic…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 6

We may contract with third parties to conduct or engage mystery shopper services, client surveys, client satisfaction programs, other market research tests, or quality-assurance inspections at your Studio (collectively, “Quality Assurance Inspections”) and we reserve the right to seek reimbursement of all associated…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

You must obtain our written approval of your Studio’s proposed site before signing any lease, sublease, or other document for the Premises (the “Lease”).

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Except as provided above, or as approved by us in writing or in the Operations Manual, you may not develop, maintain or authorize any Online Presence (as defined in Item 13) that mentions your Studio, links to any Franchise System Website or displays any of the Marks, or engage in any promotional or similar…

Is a minimum grand opening advertising spend required?

Yes

Item 7

you must pay to either us (by ACH) or to a vendor (via their preferred payment method) the Grand Opening Spend Requirement of $20,000.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You must additionally spend a minimum of 2% of the Gross Receipts of your Studio each month toward approved advertising, marketing and promotional programs for your Studio within an area reasonably surrounding your Studio (the “Local Spend Amount”).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You must at all times cooperate with us and other franchisees of ours and must actively participate in any and all sales, public relations, advertising, cooperative advertising and purchasing programs or promotional programs (including, without limitation, product give-away promotions and cross-brand promotional…

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

We may also require that you join an existing Marketing Cooperative operating in a geographic area encompassing or near your Studio.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

If we have approved or designated suppliers for any such item, you must obtain those items exclusively from the suppliers we have approved or designated.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

If we have approved or designated suppliers for any such item, you must obtain those items exclusively from the suppliers we have approved or designated.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

You must purchase the products and services we periodically designate only from the suppliers we prescribe and only on the terms and according to the specifications we approve.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will auto-debit your bank account (known as “ACH”) for all fees you are required to pay to us under the Franchise Agreement.

Must the franchisee participate in a gift card program?

Yes

Item 11

Additionally, before you open your Studio, you must pay us a $499 set-up fee to configure the required software programs and a $75 fee for gift card program set-up.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

ITEM 15. OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS Franchise Agreement If you are signing the Franchise Agreement as a legal business entity, you must designate an individual with at least a 25% ownership and voting interest in you to act as your “Operating Partner”.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You agree to obtain and use the computer hardware, sales and scheduling software, point-of-sale system, other operating software, applications, platforms and existing or future technology components we specify from time to time (collectively, the “Computer System”).

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The Computer System must give us and our affiliates access to all information generated by the Computer System, including pricing and client information for your Studio.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

If you request, and we agree to provide, additional or special guidance, assistance, or training, we may charge you our then-current training fee.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

You (or your Operating Partner) and any applicable Designated Manager are required to attend any scheduled annual franchise owner conferences.

The filing answers no to 1 question
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 6

The vendor opportunity at Elements Massage

Elements Massage operates 239 studios, all franchised, with franchised outlets flat year over year. The Item 19 figure is $981,430, for the cohort of franchised studios in the United States that were open as of January 1, 2025, and operated throughout 2025. A single, HQ-designated Computer System requirement across the whole studio base means one procurement conversation covers the system.

Who controls software purchasing

Elements Massage's corporate office designates the vendors for the required Computer System and its software under the Franchise Agreement. CEO and Manager Amanda Clark and COO Ankin Laysha lead that decision, with CFO Kristin Brink controlling the budget. Elements Massage is part of the WellBiz Brands portfolio.

Tech named in the FDD, and what is actually required

Franchisees must obtain and install the Computer System before a studio opens, and Elements estimates the minimum system, purchased from its designated vendors, costs $28,000 to $49,000. Elements requires the designated software programs described in its Operations Manual, and currently designates suppliers for the Computer System as well as scheduling and point-of-sale software, accounting software, and customer-satisfaction software.

Procurement, renewals, and timing

Item 8 runs on designated suppliers only. Affiliate WAVE is the sole designated supplier for most studio supplies, including massage oils, lotions, and skincare products; Elements separately designates suppliers for the Computer System, furniture and fixtures, massage equipment, insurance, music services, uniforms, signs, and the software categories above. Franchisees may propose a supplier for approval. Franchised outlets held flat year over year.

How to read the Elements Massage FDD

The embedded viewer below carries Elements Massage's 2026 Franchise Disclosure Document in full, including the Item 11 technology and Item 8 supplier-restriction language summarized above.

Talk to FranCloud for a ranked list of franchise systems like Elements Massage where the technology mandate lines up with your product.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Elements Massage, answered from the filing

Elements Massage's corporate office in Colorado designates the required Computer System and point-of-sale software vendors under the Franchise Agreement. CEO Amanda Clark and COO Ankin Laysha sit atop that decision; Elements Massage is part of the WellBiz Brands portfolio.
Item 11 requires franchisees to buy the designated Computer System — tablets and computers running Elements' designated point-of-sale software, estimated at $28,000 to $49,000 — plus the software programs specified in the Operations Manual.
239 total units, all 239 franchised and none company-owned, in the personal-services segment.
Item 8 runs on designated suppliers only: affiliate WAVE is the sole designated supplier for most studio supplies and retail products, and Elements designates suppliers for the Computer System, POS and accounting software, furniture, and other categories. Franchisees may propose a supplier for approval.
The initial term runs 10 years, with a further 10-year renewal available to franchisees in good standing who sign the then-current Franchise Agreement, pay the successor fee, and remodel to current standards. Franchised outlets held flat year over year.
The embedded PDF viewer below carries Elements Massage's 2026 Franchise Disclosure Document.
Source

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Elements Massage2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

CO1

Ownership

The portfolio behind Elements Massage

Parent company: WellBiz Brands, LLC.

Related Personal services brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.