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From the filings
HQ-led decisions
Farrell's eXreme Bodyshaping
FitnessSoftware purchasing control at Farrell's eXreme Bodyshaping rests with its principal and founder, Lance Farrell, based at the franchisor's headquarters in Iowa. The system mandates a specific suite of operational technology, including POS, CRM, and fitness monitoring software, across its 55 franchised locations. This creates a single-threaded sales opportunity for vendors who can integrate with or replace components of the existing mandated stack.
For software vendors selling into US franchise brands.
Live signals
Total units
56
55 franchised
Unit growth YoY
0%
vs prior filing
AUV
$380K
Item 19, 2021
Royalty
7.5%
of gross sales
Ad fund
3%
national + local
Initial fee
$60K
per unit
Investment range
$182K–$377K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10.5%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must subscribe to QuickBooks Online.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have unlimited, independent access to all of the information and data in the Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
on or before the twentieth (20th) of each month, an unaudited profit and loss statement for the Franchised Business for the preceding calendar month; (iii) within ninety (90) days after the close of each fiscal year of Franchisee, financial statements which shall include a statement of income and retained earnings, a…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As of the Issue Date, our affiliate may serve as an Approved Supplier for certain of the inventory items described in subparts (c) and (d) in the above paragraph.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
While the suppliers included on this list are currently mandated, approved and/or recommended, we reserve the right to change this list from time to time in our sole discretion.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates, may derive income, consideration, payments and other benefits on account of your purchase or lease of any products, services, supplies and/or other items from us or any supplier, including approved suppliers, and/or designated suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
and will represent between 5% and 10% of your ongoing expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Franchised Business that are not Approved Products and Services (“Alternative Product”); or (ii) purchase any item or service we require you to purchase from an Approved Supplier from an alternative…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Effective upon the termination or expiration and non-renewal of this Agreement, Franchisee shall and must direct the telephone company servicing Franchisee, per Franchisor’s request, to disconnect the telephone number used in connection with the Franchised Business or transfer such number to Franchisor or to any…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 8
You must comply with all data and customer protection laws, including the Payment Card Industry (“PCI”) Data Security Standard and maintain PCI compliance throughout the term of your Franchise Agreement.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You must present customers with such evaluation cards or forms as the Franchisor may periodically prescribe, for return by the customers to Fit Franchise Brands.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Fit Franchise Brands and its designated agents or representatives may conduct periodic quality control and records inspections of the Studio at any time during the Term.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
The Manual may include, among other things, specifications relating to required services, customer service techniques, and issues and procedures related to brand uniformity and brand protection.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Our prior approval is required in writing.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not establish any separate website or other Internet presence in connection with the Franchised Business, System or Proprietary Marks without Franchisor’s prior written consent.
Is a minimum grand opening advertising spend required?
YesItem 7
You are required to expend at least $20,000 during the period leading up to the opening of your Studio to conduct grand opening advertising and marketing (the “Pre-Opening Advertising Expenditure”), including on local search engine optimization.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
During regular operations, You are obligated to spend at least $3,000 per month or 10% of gross revenues from the Studio per month, whichever is greater, on local advertising every month and supply copies of receipts for advertising to us (“Local Advertising Requirement”).
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all goods, items, products and services required for the development and operation of the Studio from our approved or designated suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must purchase a credit card processor compliant with ClubReady and associated merchant.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
With the exception of the Initial Franchise Fee, Franchisee shall pay all fees and other amounts due to Franchisor and/or its affiliates under this Agreement through an electronic funds transfer program (the “EFT Program”), under which Franchisor automatically deducts all payments owed to Franchisor under this…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Franchised Business must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must lease or purchase the computer hardware and software necessary to operate the POS System you must purchase from our Approved Supplier and use in connection with your Franchised Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have unlimited, independent access to all of the information and data in the Computer System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
The Computer System’s required software currently includes third-party accounting software and our prescribed customer relationship management (“CRM”) system platform(s) from a supplier or manufacturer we designate
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You will be required to pay our then-current Training Fee for any Additional Training you and your employees request to attend and any Remedial Training that we require.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance is mandatory.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Farrell's eXreme Bodyshaping
Farrell's eXreme Bodyshaping presents a focused opportunity for software vendors targeting the boutique fitness segment. The system operates 56 total units, with 55 of those being franchised locations. The average unit volume (AUV) stands at $379,944, indicating a healthy per-location revenue base that can support technology investment. The franchisor collects a 7.5% royalty on gross sales, a figure that underscores the importance of operational efficiency and accurate reporting—both of which rely on the mandated technology stack.
The initial franchise term is 10 years, with a 5-year successor term available upon renewal. This long-term contractual structure means that once a technology decision is made at the headquarters level, it can lock in a vendor relationship for a significant period. For a software vendor, displacing an incumbent or becoming a new mandated provider requires engaging the single point of control at the franchisor level.
Who controls software purchasing
Software purchasing authority is centralized. The 2022 FDD lists Lance Farrell as the principal and founder of the company. In a system of this size, with a single company-owned location and 55 franchised units, the founder typically serves as the sole decision-maker for system-wide technology mandates. There are no other named executives or a disclosed technology leadership role in the FDD, which means the path to a sale runs directly through Mr. Farrell.
This centralized model simplifies the sales process. You do not need to navigate a complex buying committee or convince a fragmented base of multi-unit operators. A single conversation at the headquarters level can unlock the entire network of 55 franchised locations.
Mandated and current tech stack
The franchisor mandates a specific set of technology tools for its franchisees. According to the FDD, these mandated systems include: accounting software, a CRM platform, an extranet, fitness monitoring software, a tool referred to as FXBu Tools, and POS software. The FDD does not disclose the specific vendor names for any of these mandated systems. This lack of public vendor detail represents an intelligence gap that a direct discovery call would need to fill.
The presence of a mandated fitness monitoring software is a unique requirement specific to the brand's operational model. Any vendor offering a competing or complementary fitness tracking, member management, or point-of-sale solution must be prepared to demonstrate clear integration capabilities or a superior replacement value proposition for this specialized component of the stack.
Procurement, renewals, and timing
The FDD does not contain an extract from Item 8 that would clarify whether the franchisor uses a designated supplier, approved supplier, or open procurement model. This is a critical unknown. If the model is a designated supplier arrangement, the franchisor likely receives revenue or other consideration from the incumbent vendors, creating a high barrier to entry. If it is an approved supplier model, there may be a formal process for vendors to apply for inclusion on the approved list.
The renewal terms provide a potential timing signal. The initial agreement runs for 10 years. Upon renewal, the franchisee must sign the then-current franchise agreement for a 5-year successor term. This renewal event is a natural trigger point for the franchisor to update its mandated technology requirements. Tracking the vintage of franchise agreements across the system could reveal when a wave of renewals is approaching, creating a window to pitch a new or updated technology mandate.
How to read the Farrell's eXreme Bodyshaping FDD
The 2022 FDD is the most recent regulatory filing available for this brand. It provides the foundational data points for any software vendor's account planning: unit count, ownership structure, key personnel, and mandated technology categories. The document confirms that the brand is independently owned with no parent company on file. No multi-unit operators are mapped in our corpus, reinforcing the centralized, single-decision-maker dynamic.
To build a complete picture of the sales opportunity, a vendor should use this FDD data to prepare a targeted discovery call. The key unknowns to resolve are the specific vendor names behind each mandated software category and the formal procurement process. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
Farrell's eXreme Bodyshaping, answered from the filing
The 2022 FDD identifies Lance Farrell as the principal and founder. As a small, founder-led franchisor, software purchasing decisions are centralized at the headquarters level, with Mr. Farrell as the key decision-maker.
The FDD mandates a full suite: accounting software, a CRM platform, an extranet, fitness monitoring software, a proprietary tool called FXBu Tools, and POS software. Specific vendor names for these systems are not disclosed in the FDD.
The system comprises 56 total units, with 55 of those being franchised locations and 1 company-owned unit. This represents a concentrated, boutique fitness franchise footprint.
The procurement model is not explicitly detailed in the available FDD extract. The franchisor mandates specific types of software, but the designation of approved or designated suppliers for these systems is not disclosed.
The initial franchise term is 10 years. Renewals are for a 5-year successor term under the then-current agreement. Contract windows may align with these renewal cycles or when the franchisor updates its mandated technology stack.
The 2022 Franchise Disclosure Document was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
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Operator footprint
Who runs the locations
50 operators run 61 mapped locations. 6 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit44
2–9 units6
Top states by locations
| MN | 17 |
|---|---|
| IA | 17 |
| NE | 11 |
| IN | 3 |
| WI | 3 |
Ownership
The portfolio behind Farrell's eXreme Bodyshaping
single_brand_holdco of Max Transformation Holdings.
Sibling brands
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.