Yelp
Mandatorys, and materials for special promotions. (Franchise Agreement, Section 12.5.) You must list and advertise your Center on all major internet search engines (for example, Google and Yelp) as described i
HQ-led decisions
Far & Dotter
Personal servicesSoftware purchasing at Far & Dotter is controlled at the HQ level, where Chief Information Officer Brad Friedlander leads technology decisions. The most recent FDD does not disclose any mandated or recommended technology systems. With only one company-owned unit reported in 2023, the addressable market for vendors is extremely limited.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$1.19M–$1.48M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
mmunications software, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site such as Facebook, Twitter, L
LinkedIn
re, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site such as Facebook, Twitter, LinkedIn, and on-lin
Twitter
ns software, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site such as Facebook, Twitter, LinkedIn, a
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Far & Dotter
Far & Dotter presents a minimal addressable market for software vendors. The 2023 Franchise Disclosure Document reports a single company-owned unit, with no franchised locations. This is a personal services brand headquartered in Maryland, operating in a highly regulated space given the references to cannabis licensing in its renewal conditions. For a SaaS vendor, the total unit count of 1 means the immediate opportunity is confined to a single-location sale, with no franchisee network to scale into.
The brand’s unit growth year-over-year is not disclosed in the FDD, and no operators are mapped in our corpus. Without a franchised footprint, the traditional multi-unit software rollout playbook does not apply here. Any vendor engagement would be a direct, HQ-level conversation about the technology needs of a single operating entity.
Who controls software purchasing
The buying center at Far & Dotter is clearly concentrated at headquarters. The FDD lists Brad Friedlander as Chief Information Officer and Vice President, making him the most relevant executive for a software pitch. Other C-suite officers include Michael Bronfein (CEO), Anthony Darby (Interim President of Retail, VP of Brand Development), Brian Logan (CFO), and Wendy Bronfein (Director of Marketing, VP).
Because there are no franchisees, there is no multi-unit operator (MUO) layer to navigate. Decision-making authority for technology procurement sits entirely with this small HQ team. Vendors should direct outreach to the CIO for operational and IT systems, while marketing technology discussions may involve the Director of Marketing.
Mandated and current tech stack
The 2023 FDD does not identify any mandated or recommended technology systems. No POS provider, no scheduling platform, no ERP, and no marketing automation tool is named. This absence of a mandated tech stack means the brand either has no standardized technology requirements for franchisees (none currently exist) or simply does not disclose them in the FDD.
For a vendor, this is a blank slate. There is no incumbent to displace and no preferred vendor list to navigate. The downside is that there is also no signal of an active technology procurement process or a standardized stack to integrate with.
Procurement, renewals, and timing
Procurement signals are sparse. Item 8 of the FDD, which typically discloses franchisor-designated suppliers or purchasing cooperatives, contains no extract in our data. This suggests either an open procurement model or simply no franchisor-imposed supply chain restrictions.
The renewal structure offers little in the way of predictable contract windows. The initial franchise term is 20 years. A successor franchise term of 5 years is available under specific conditions, including a $20,000 successor fee, compliance with all obligations, and signing the then-current franchise agreement—which may contain materially different terms. With only one unit and no disclosed growth, there are no obvious triggers for a technology review cycle tied to new openings or renewals.
How to read the Far & Dotter FDD
The full 2023 FDD is available below. It contains the legal and operational disclosures filed with state franchise regulators. Key items for software vendors include Item 1 (the executives listed above), Item 8 (procurement restrictions, though none are captured here), Item 11 (franchisor assistance, where tech mandates would typically appear), and Item 17 (renewal and transfer terms). Given the single-unit structure, pay close attention to any provisions around company-owned operations and future franchising plans, as these would be the only catalysts for a multi-unit software deployment.
For a ranked target list of franchise brands with stronger technology mandates and larger addressable unit counts, FranCloud can help you prioritize your outreach.
Questions vendors ask
Far & Dotter, answered from the filing
Brad Friedlander, Chief Information Officer and Vice President, is the named technology executive in the 2023 FDD. Other C-suite members include the CEO, CFO, and VP of Brand Development.
The 2023 FDD does not capture any mandated or recommended technology systems, including POS or operational software. The tech stack appears to be entirely open or undisclosed.
The 2023 FDD reports a total of 1 unit, which is company-owned. No franchised units are reported, making this a single-location operation in the personal services segment.
The FDD does not provide an Item 8 procurement signal, so it is unknown whether Far & Dotter uses designated suppliers, an approved supplier list, or an open procurement model.
With a 20-year initial term and a single 5-year renewal option requiring a $20,000 fee, contract windows are extremely infrequent. No recent unit growth signals imminent expansion.
The 2023 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
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View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Far & Dotter files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit4
Top states by locations
| MA | 2 |
|---|---|
| MS | 1 |
| NJ | 1 |
Ownership
The portfolio behind Far & Dotter
unknown of curio acquisition.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.