A/V System
MandatoryWe may require you throughout the franchise term to purchase, license and use the A/V System
HQ-led decisions
ESCAPE HUNT USA FRANCHISES LTD.2022 - ESCAPE HUNT ADVENTURE CENTER
Personal servicesESCAPE HUNT USA FRANCHISES LTD.2022 operates 2 franchised escape room adventure centers in the US. Software purchasing decisions are driven by the parent company, XP Factory plc, with key executives including the Chief Executive Officer, Chief Financial Officer, and Operations Director named in the 2022 FDD. The franchisor mandates specific technology systems — an A/V system, a CRM platform, and the Escape Hunt Intranet — making this a small but tech-dependent target for vendors offering complementary or replacement solutions.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
CRM platform
MandatoryThe CRM platform subscription costs approximately $250 per month per site, which is payable to a third party.
Escape Hunt Intranet
MandatoryYou must purchase and install all necessary additions to your Adventure Center’s information system and establish and continually maintain electronic connection with the Escape Hunt Intranet
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
2
2 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2022
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$40K
per unit
Investment range
$356K–$663K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at ESCAPE HUNT USA FRANCHISES LTD.2022
ESCAPE HUNT USA FRANCHISES LTD.2022 is a small franchise system with just 2 franchised locations, both operating under the Escape Hunt Adventure Center brand. The system is part of XP Factory plc, a parent company that provides centralized oversight. For software vendors, the addressable market is tiny — only 2 units — but the franchisor’s mandated technology requirements create a captive environment. If you can displace or integrate with the mandated A/V system, CRM platform, or Escape Hunt Intranet, you may find a receptive buyer at the parent-company level.
Average unit volume (AUV) is not disclosed in the 2022 FDD, and year-over-year unit growth is not available. The royalty rate is 8.0% of gross revenue, and the initial franchise term runs 10 years. These numbers suggest a stable, low-churn system where software contracts, once won, could persist through the full term and into the 5-year renewal period.
Who controls software purchasing
The 2022 FDD names five executives in Item 1. Richard Harpham serves as Director and Chief Executive Officer, Graham Bird as Director and Chief Financial Officer, and Andrew Jacobs as Operations Director. Elizabeth Arr holds the Marketing Director role, and Craig James is Head of Operations of Escape Hunt Group Ltd. In a system this small, software purchasing authority almost certainly sits with the CEO and CFO, with operational input from the Operations Director. Vendors should target Harpham and Bird for financial and strategic software, and Jacobs for operational tools that touch the in-center experience.
No multi-unit operators are mapped in our corpus, meaning all franchisees are single-unit owners with no independent purchasing scale. This reinforces the HQ-centric buying model.
Mandated and current tech stack
Item 11 of the 2022 FDD mandates three technology systems for franchisees: an A/V System, a CRM platform, and the Escape Hunt Intranet. The specific vendors behind the A/V and CRM systems are not named in the available extract, but the mandate itself is a signal. If you sell CRM or audio-visual control software, you are competing against an incumbent that the franchisor has already blessed. The Escape Hunt Intranet likely serves as the operational backbone for bookings, game management, and internal communications.
No POS system is mentioned in the mandated tech list, which may represent an opening for POS vendors — though you should verify this gap against the full FDD.
Procurement, renewals, and timing
The FDD’s Item 8 procurement language was not extracted, so the formal purchasing model remains unknown. It is not clear whether franchisees must buy from a designated supplier, may choose from approved vendors, or have an open market. This is a critical gap; vendors should obtain the full FDD to understand whether they can sell directly to franchisees or must first win over the franchisor.
Renewal timing offers a potential entry point. The initial 10-year term requires franchisees to give 6 months’ written notice before expiration. To renew, they must sign the then-current franchise agreement — which may have materially different terms — and pay a $15,000 successor fee. They must also complete any required upgrades to meet then-current standards. If the franchisor updates its tech mandates at renewal, that creates a forced software evaluation window. With only 2 units, these windows will be rare, but each one is a high-stakes opportunity.
How to read the ESCAPE HUNT USA FRANCHISES LTD.2022 FDD
The 2022 Franchise Disclosure Document is the authoritative source for all legal and operational details. It was filed with state franchise regulators and is available in the embedded viewer below. Key sections for software vendors include Item 11 (mandated technology), Item 8 (procurement restrictions), and Item 17 (renewal conditions). Because the system is so small, even a single software sale can represent meaningful market share. Use the FDD to confirm the incumbent vendors, then build your pitch around integration, cost savings, or feature superiority.
For a ranked list of franchise systems that match your software category, FranCloud can help you prioritize targets by tech mandate, unit count, and buyer accessibility.
Questions vendors ask
ESCAPE HUNT USA FRANCHISES LTD.2022 - ESCAPE HUNT ADVENTURE CENTER, answered from the filing
The 2022 FDD lists Richard Harpham (CEO), Graham Bird (CFO), and Andrew Jacobs (Operations Director) as key executives. As a small, centrally-controlled system, software decisions likely route through these HQ leaders.
The FDD mandates an A/V System, a CRM platform, and the Escape Hunt Intranet. Specific vendor names for the A/V and CRM systems are not disclosed in the available Item 11 extract.
There are 2 total units, both franchised. Company-owned unit counts were not disclosed in the 2022 FDD.
The FDD's Item 8 procurement signal was not extracted, so whether the franchisor uses a designated supplier, approved supplier, or open procurement model is not publicly known from this data.
The initial franchise term is 10 years. Renewals require 6 months' written notice and signing a then-current agreement, which may have materially different terms. The renewal term is 5 years.
The 2022 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment ESCAPE HUNT USA FRANCHISES LTD.2022 - ESCAPE HUNT ADVENTURE CENTER files a new annual FDD — usually the freshest signal of a vendor change.
Ownership
The portfolio behind ESCAPE HUNT USA FRANCHISES LTD.2022 - ESCAPE HUNT ADVENTURE CENTER
parent_company of XP Factory plc.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.