FacebookMeta
tion’s contact information. (Franchise Agreement, Section 7.5). Digital Marketing. We may create, operate and promote websites, social media accounts (including but not limited to Facebook, X, and Ins
From the filings
HQ-led decisions
Youthful Beginnings Franchising
Personal servicesYouthful Beginnings Franchising is a small, mostly company-run system: CEO Courtney Rapp leads a brand where Jane and QuickBooks Online by Intuit are already in use for scheduling and bookkeeping. With 7 total units and just 1 currently franchised, the addressable market for a new vendor is narrow but concentrated at headquarters.
For software vendors selling into US franchise brands.
Live signals
Total units
7
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$192K–$368K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
6%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Google AdsGoogle
ting including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 7.5). 16 Digital Campaigns. We may negotiate contracts with vendors such as Google AdWords. If y
HeartlandGlobal Payments
to install and use the following hardware and software: Hardware Laptop or Desktop Computer with internet access, printer/copier/scanner and Hardware for POS Software POS System, Heartland Payroll & P
InstagramMeta
formation. (Franchise Agreement, Section 7.5). Digital Marketing. We may create, operate and promote websites, social media accounts (including but not limited to Facebook, X, and Instagram), applicat
JaneJane
: Hardware Laptop or Desktop Computer with internet access, printer/copier/scanner and Hardware for POS Software POS System, Heartland Payroll & Payment System, QuickBooks Online, Jane Aesthetics EMR/
QuickBooks OnlineIntuit
rdware and software: Hardware Laptop or Desktop Computer with internet access, printer/copier/scanner and Hardware for POS Software POS System, Heartland Payroll & Payment System, QuickBooks Online, J
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must at all times give us unrestricted and independent electronic access to your computer systems and information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must also send us unaudited profit and loss statements monthly, no later than the 15th of each month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently an approved supplier of advertising material but not the only approved supplier of such items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our insurance requirements during the term of your Franchise Agreement, and any modifications will be communicated to you in our Manual or otherwise in writing.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
For the fiscal year ending December 31, 2025, neither we nor our affiliate earned revenue or other material consideration from required purchases or leased by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Designated suppliers may make payments to us from franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
approximately 30% of your operating costs.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge any costs incurred, plus $100/hr, to test another supplier that you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We permit you to contract with alternative suppliers if we approve them and they meet our criteria.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
As a condition to signing the Franchise Agreement, we have required that you appoint us Attorney in Fact, to take effect upon the expiration or termination of the Agreement, as to the telephone numbers, listings, advertisements, social media accounts, domains, websites, directories, or similar (collectively…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the right to review and audit your business operations, in person, by mail, or electronically, and to inspect your operations and obtain your paper and electronic business records related to the Franchised Business and any other operations taking place through your Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may revise the Manual from time to time to adjust for legal or technological changes, competition, or attempts to improve in the marketplace.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve any site you select before you sign a lease for that location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are not allowed to have an independent website, social media accounts, or obtain or use any domain name (Internet address) for your Franchised Business, without first obtaining our written approval.
Is a minimum grand opening advertising spend required?
YesItem 11
We require you to spend $5,000 per our guidelines on Grand Opening Advertising.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase furniture, fixtures, and equipment from a vendor that we designate or subject to our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must purchase and use the point-of-sale system and related equipment, credit card processing services, computer hardware, software, and subscriptions we specify, which may include designated vendors.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We require you to execute an Automatic Bank Draft Authorization and pay most fees to us via ACH electronic funds transfer.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have and you are required to provide independent access to the information that will be generated or stored in your computer systems, which includes, but not limited to, customer, transaction, and operational information.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
Computer and POS Systems: You must purchase and use any hardware and software programs we designate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to charge for such training.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Youthful Beginnings
Youthful Beginnings Franchising operates 7 units in the personal-services segment from its Virginia headquarters — 1 franchised, 6 company-owned. The operator footprint is small: 4 mapped operators, including 1 multi-unit operator, across roughly 8 located units, all in Virginia. The FDD makes no financial performance representation under Item 19.
Who controls software purchasing
Founder Michelle Beens and CEO Courtney Rapp lead a brand where 6 of 7 units are company-owned, putting day-to-day vendor decisions largely inside headquarters. Sharon Lichenstein, Vice President of Operations, and Sarah Holt, Vice President of Clinical Services, round out the leadership team named in Item 2.
Tech named in the FDD, and what is actually required
None of the six systems the Youthful Beginnings FDD names carries a use requirement. Jane and QuickBooks Online by Intuit are in use — the incumbent systems handling scheduling and bookkeeping. Facebook, Google Ads, Heartland (from Global Payments) and Instagram all appear in the filing without being required.
Procurement, renewals, and timing
Item 8 sets an approved-supplier list, naming the franchisor as an approved, though not exclusive, supplier of advertising and marketing materials; franchisees may propose other suppliers for approval. Item 17 allows renewal into a successive term for a franchisee in compliance with the agreement, provided they give 9 months' notice before expiration, sign a general release, and sign the then-current franchise agreement. The initial term runs 10 years.
How to read the Youthful Beginnings FDD
The 2026 FDD is filed with state franchise regulators. Read the embedded PDF viewer below for the full text of Items 2, 8, 11, 17, 19 and 20. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.
Questions vendors ask
Youthful Beginnings Franchising, answered from the filing
CEO Courtney Rapp leads the brand, with Sharon Lichenstein as Vice President of Operations. Given the system is mostly company-owned, purchasing decisions for the vendor systems already in use sit with this small headquarters team.
None of the systems the FDD names carries a use requirement. Jane and QuickBooks Online by Intuit are in use, the incumbent scheduling and bookkeeping systems. Facebook, Google Ads, Heartland and Instagram appear in the filing without being required.
Youthful Beginnings operates 7 units in the personal-services segment: 1 franchised and 6 company-owned, concentrated in Virginia.
Item 8 sets an approved-supplier list: the franchisor is an approved, though not exclusive, supplier of advertising and marketing materials. Franchisees may propose other suppliers for approval.
Item 17 allows renewal into a successive term if the franchisee is in compliance, with 9 months' notice before expiration and a signed general release. The initial term runs 10 years.
The 2026 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to read the full disclosure document, including Items 2, 8, 11, 17, 19 and 20.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Youthful Beginnings Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 8 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
2–9 units1
Top states by locations
| VA | 8 |
|---|
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.