Business Management and Technology System
MandatoryWe may establish and administer our Business Management and Technology System
HQ-led decisions
WNFranchising
Home servicesSoftware purchasing at WNFranchising is controlled at the corporate level, with CEO Gabriel Salinas, CFO Melisa Salinas, and COO Reece Salinas listed as key executives in the 2024 FDD. The franchise operates a mandated Business Management and Technology System, though the specific vendor is not named in the disclosure. With 9 total units—all company-owned—the addressable market is small but concentrated, offering a single-buyer sales motion for vendors targeting home-services franchisors.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
9
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.17M
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$88K–$176K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at WNFranchising
WNFranchising operates in the home-services sector with a small, fully company-owned footprint of 9 units. For software vendors, this means a concentrated sales motion: one corporate buyer controls technology decisions across all locations. The average unit volume sits at $1,174,382, and the royalty rate is 7.0% on a 10-year initial term. While the unit count is modest, the mandated Business Management and Technology System signals that leadership sees operational software as non-negotiable—creating a clear entry point for vendors who can demonstrate value against the incumbent.
Who controls software purchasing
The 2024 FDD identifies three executives at the corporate level: Gabriel Salinas as CEO, Melisa Salinas as CFO, and Reece Salinas as COO. In a company-owned system of this size, software purchasing authority almost certainly rests with this group. The COO, given the operational nature of the mandated tech, is the most logical first contact for a vendor pitch. There is no parent company on file, so WNFranchising appears independently owned, meaning decisions are made in-house without a larger corporate procurement layer.
Mandated and current tech stack
Item 11 of the FDD mandates a Business Management and Technology System across all units. The specific vendor or platform is not named in the disclosure, which is common when the franchisor reserves the right to designate or change systems. For a software vendor, this is both a risk and an opportunity: the incumbent is unnamed, but the mandate proves the franchisor is committed to a centralized tech stack. Any replacement or augmentation would need to win over a small, tight-knit leadership team.
Procurement, renewals, and timing
Item 8 of the 2024 FDD does not include a procurement extract, so the formal purchasing model—whether designated supplier, approved supplier list, or open market—is not publicly disclosed. The initial franchise term is 10 years, and Item 17 provides for two additional successor terms of five years each. Renewal periods can serve as natural inflection points for technology evaluation, though no specific contract windows are detailed. With only 9 units and no franchised locations, the sales cycle is likely relationship-driven rather than RFP-based.
How to read the WNFranchising FDD
The full 2024 Franchise Disclosure Document is available below. It contains the legal and operational disclosures that govern the franchise system, including Item 11 (mandated technology), Item 8 (procurement restrictions), and Item 17 (renewal terms). For software vendors, the FDD is the single best source of truth on who buys, what they require, and when contracts may come up for review. Use the embedded viewer to search for the specific sections relevant to your product category. For a ranked target list of franchise systems matched to your software, reach out to FranCloud.
Questions vendors ask
WNFranchising, answered from the filing
The 2024 FDD lists Gabriel Salinas (CEO), Melisa Salinas (CFO), and Reece Salinas (COO) as the executive team. For software, the COO or CEO is the likely buyer given the operational mandate.
The FDD mandates a Business Management and Technology System for all units. The specific vendor or platform name is not disclosed in the 2024 filing.
There are 9 total units, all company-owned. No franchised units are reported. The footprint is concentrated in North Carolina.
Item 8 of the 2024 FDD does not include a procurement extract, so the model—whether designated supplier, approved supplier, or open—is not publicly disclosed.
The initial franchise term is 10 years, with two additional 5-year successor terms available. Renewal windows may create opportunities, but no specific contract cycle is disclosed.
The 2024 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| NC | 1 |
|---|
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.