From the filings
Wetzels Pretzels runs 360 bakeries nationwide -- 322 franchised, 38 company-owned -- under MTY Food Group ownership, with franchised outlets up 3.9% year over year. The 2023 FDD requires every bakery to buy its touch-screen point-of-sale register from a company-designated supplier, plus a loyalty scanner for each register, and COO Vincent Joseph Montanelli leads the HQ team that sets those specifications.
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Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2023)
15% reference
Franchisor behaviours
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Through the POS system, we will have online access to your sales data on which a variety of sales reports may be based and upon which your royalty and advertising fund contributions will be calculated.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will prepare and submit to us financial statements and weekly sales reports in the format, using the chart of accounts, and at the times specified in the Manual as periodically revised.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are an approved supplier, but not the sole approved supplier, of required toppings and condiments.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
There are no restrictions on our right to change the POS system or any component thereof and no limit on the cost of a new or upgrade to the POS system or component thereof.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
5140702Item 8
In our fiscal year ending November 30, 2022, according to our unaudited financials our revenue from purchases by franchisees from approved or designated suppliers or according to specifications was $5,140,702, or 9.795% of our total revenues of $52,481,449.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive payments, discounts, or other advantages from approved suppliers based on the suppliers’ sales to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
95Item 8
We estimate that your payments for purchases from us, from designated or approved suppliers or which must conform to our specifications will represent about 50% of your start-up costs and 95% of your ongoing costs.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
See note 4 Supplier Fee You must reimburse us As incurred for our costs and expenses in inspecting a proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Instead, you may buy from another approved supplier or may obtain approval of another supplier whose products meet our specifications.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
(d) You must promptly sign any documents and take any steps that in our judgment are necessary to delete your listings from classified telephone 36 WP STORE # directories, disconnect or, at our option, assign to us any telephone numbers that have been used in connection with the Franchised Business, and terminate all…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will conduct periodic quality assurance inspections of the Bakery during normal business hours.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may make changes to these standards and specifications, when, in our reasonable discretion, change is needed for the continued success and development of the Franchise Network.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must select the site for the TWISTED BY WETZEL’STM Bakery subject to our consent within the development territory we assign to you.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
If you operate a Street-Front Bakery, a Bakery co-branded into another brand restaurant or store of one of our affiliates, or any other Bakery location for which the required Grand Opening Advertising fee is $5,000, you must spend at least five thousand dollars ($5,000) on a grand opening advertising program.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
system. You will also participate in our l oyalty program, for which you must acquire a scanner for each POS Register, currently $400 to $500 each.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
For your Franchised Business, you may purchase proprietary food items, of which a growing number are being developed, from our designated supplier only.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must buy one or two electronic cash registers from our designated supplier.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Additionally, you must utilize our approved third party payment card processor, as identified in the Manual, for processing all such debit, credit, rewards, and Gift/Loyalty card transactions.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All may be debited from your bank account under the Authorization Agreement for Prearranged Payment attached to the franchise agreement.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You shall sell, or otherwise issue, as we may designate, stored-value, loyalty and gift cards, certificates, and other non-cash payment methods (collectively “Gift Cards”) that we designate and only in the manner specified in the Manual.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Designated Manager or another employee who has successfully completed our initial training program must be present at the Franchised Business whenever the Franchised Business is open for business.
Must employees wear uniforms specified by the franchisor?
YesItem 8
At present, we are the sole approved supplier of hats, shirts, uniforms, cups, paper goods, and other items bearing the Marks.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must buy electronic cash registers with touch screen technology (“POS Register”) from our designated supplier (usually one or two), plus an electronic receipt printer and modem that meet our specifications.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Through the POS system, we will have online access to your sales data on which a variety of sales reports may be based and upon which your royalty and advertising fund contributions will be calculated.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Additional training may be administered later at your Franchised Business.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your attendance at the Bi-Annual Convention is important and mandatory.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
Wetzels Pretzels runs 360 bakeries -- 322 franchised, 38 company-owned -- under MTY Food Group ownership, with franchised outlets up 3.9% year over year. The 2023 FDD sets a corporate-level point-of-sale hardware mandate and discloses an Item 19 performance figure, giving a vendor two concrete anchors for a pitch.
COO Vincent Joseph Montanelli, Head of Marketing Kim Freer, Head of Development Jon Fischer, VP of Real Estate Cecilia Medrano, and Sr. Director of Franchise Sales Adam Lueras run Wetzels Pretzels' HQ team. All 83 mapped operators run a single bakery each, concentrated in Florida (11), California (10), Nevada (6), and Colorado (5), so the corporate POS mandate reaches the system directly with no multi-unit operator layer in between.
Bakeries must buy electronic cash registers with touch-screen technology from a designated supplier (usually one or two), plus a receipt printer and modem meeting Wetzels Pretzels' specifications, and a loyalty-program scanner for each register, currently priced at $400 to $500. There's no contractual cap on how often that hardware must be upgraded or replaced, or on the annual cost.
Item 8 designates a single supplier for the proprietary dough mix, requires other proprietary food items from the designated supplier and cash registers from a designated supplier, and Wetzels Pretzels is currently the sole approved supplier of hats, shirts, uniforms, cups, and other branded paper goods; it also supplies miscellaneous items like grand-opening banners and job-application forms, and franchisees may propose alternative suppliers elsewhere. In the fiscal year ending November 30, 2022, supplier-related purchases made up about 9.8% of total revenue. A Wetzel's Pretzels Bakery's initial term runs 10 years or the length of its lease, if shorter, at a royalty of 7% of adjusted gross revenue (5% for TWISTED BY WETZEL'S Bakeries), and Item 17 offers renewal terms ranging from 1 to 10 years for a standard Bakery, or 5 years for a TWISTED by WETZEL'S Bakery or a Concession Truck or Trailer, conditioned on a remodel and supplemental training. The FDD's Item 19 figure averages $856,793 across 239 franchised bakeries open and operating under the same owner throughout 2022.
The embedded PDF viewer below holds the full 2023 Wetzels Pretzels Franchise Disclosure Document. Talk to FranCloud for a ranked target list across the quick-service restaurant franchise landscape.
Questions vendors ask
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FDD alert
We’ll email you the moment Wetzels Pretzels files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
83 operators run 83 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 11 |
|---|---|
| CA | 10 |
| NV | 6 |
| CO | 5 |
Ownership
holding_vehicle of CenterOak Partners.
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Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.