You are required to participate in the loyalty, gift card, discount, and coupon programs as developed by us. You are required to accept Crumbl® gift cards at your location. We will determine how gift cards may be redeemed and what costs our locations will bear. You will pay us a gift card program fee (see Item 6). The incentive programs, including our gift card program, are further described in our Manuals, which we may update at any time [franchise agreement paragraph 6.2.2(ii)]. 44 Crumbl Franchising, LLC - FDD 2026 Accounting We also require you to use the QuickBooks Online accounting system. Currently, QuickBooks Online is provided via a monthly subscription fee of approximately $70 per month. We require that we have independent access to your account. We also reserve the right to require you to follow our accounting procedures and line items, including standardized profit and loss statement templates, balance sheet templates, and charts of account as we may designate [franchise agreement section 5.5 and paragraph 6.1.12 (i)].
From the filings
Crumbl Cookies
Quick service restaurantCrumbl Cookies franchises all 1,101 of its US bakeries, with no company-owned locations, under Founder/CEO Jason McGowan and CTO Bryce Redd. The 2026 FDD requires every bakery to run a designated Apple computer system, a designated payment processor, and QuickBooks Online, keeping the core technology decision at corporate.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
8% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission. If we do provide written approval to create your own website or social media for the franchise business, all content must be pre- approved by us in writing, and you are required to provide us administrative access, account information and other information related to any of your websites and social media. If we allow you to use social media in your business, all social media you develop or use must be attached only to the email address we provide to you or approve. Additionally, any website or social media you are allowed to create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as developed by us. You may not claim any web listing on sites such as Yelp or Yellowpages.com. You must strictly comply with our policies and
You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission. If we do provide written approval to create your own website or social media for the franchise business, all content must be pre- approved by us in writing, and you are required to provide us administrative access, account information and other information related to any of your websites and social media. If we allow you to use social media in your business, all social media you develop or use must be attached only to the email address we provide to you or approve. Additionally, any website or social media you are allowed to create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as developed by us. You may not claim any web listing on sites such as Yelp or Yellowpages.com. You must strictly comply with our policies and
You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission. If we do provide written approval to create your own website or social media for the franchise business, all content must be pre- approved by us in writing, and you are required to provide us administrative access, account information and other information related to any of your websites and social media. If we allow you to use social media in your business, all social media you develop or use must be attached only to the email address we provide to you or approve. Additionally, any website or social media you are allowed to create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as developed by us. You may not claim any web listing on sites such as Yelp or Yellowpages.com. You must strictly comply with our policies and
You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission. If we do provide written approval to create your own website or social media for the franchise business, all content must be pre- approved by us in writing, and you are required to provide us administrative access, account information and other information related to any of your websites and social media. If we allow you to use social media in your business, all social media you develop or use must be attached only to the email address we provide to you or approve. Additionally, any website or social media you are allowed to create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as developed by us. You may not claim any web listing on sites such as Yelp or Yellowpages.com. You must strictly comply with our policies and 43 Crumbl Franchising, LLC - FDD 2026 procedures regarding websites, social media, and Internet marketing. We reserve the right to restrict your right to use these sites in the future [franchise agreement section 10.4].
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Accounting We also require you to use the QuickBooks Online accounting system.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the above information and data collected or generated by the computer and the POS.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We reserve the right for us or an affiliate to be an approved supplier or the only approved supplier of any of the items listed in the above table.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate new or different required items or services, including equipment, products, materials, goods, and services, that you must offer, and we may approve or designate new or different suppliers of such items or services.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
542321Item 8
In the 2025 fiscal year, our revenues from the sale of these products and services to franchisees was $542,321or approximately .3% of our total revenues of $155,690,730.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may receive rebates from designated vendors that supply inspection services and cleaning supplies.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that the proportion of purchases or leases from approved or required sources will represent 85% to 95% of your overall purchases in opening your franchise business and 85% to 95% of your overall purchases in operating your franchise business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Before beginning our evaluation, you will be required to pay a supplier evaluation fee of $2,000, plus our expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
if you desire to use a particular supplier and if that supplier meets the specifications and requirements of our system, at our discretion, we may approve that supplier to become an approved supplier.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
You must meet the requirements of, and comply with enhancements and changes to, the PCI and DSS and maintain PCI compliance with the current version of the PCI and DSS.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Make periodic inspections of your franchise business, which may be done in person or through remote access such as video or live video conferencing and may be performed through a third-party provider.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may introduce new or different required equipment, products for sale, or services, and may issue new specifications and standards for any aspect of our brand system, or modify existing specifications and standards, at any time by revising our manuals and/or issuing new written directives, which may be communicated…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
However, we must approve of your site before a lease is entered into and you begin construction.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You are required to participate in the loyalty, gift card, discount, and coupon programs as developed by us [franchise agreement paragraph 6.2.2(ii)].
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You are required to participate in a local or regional advertising cooperative when established or approved by us.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must operate your franchise business according to our system, including purchasing, leasing, and offering for sale certain items or services according to our specifications and from suppliers we have approved or designated.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must operate your franchise business according to our system, including purchasing, leasing, and offering for sale certain items or services according to our specifications and from suppliers we have approved or designated.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You are required to use our designated merchant services or payment processor and you must pay all monthly, annual, service, and upgrade fees as determined by such provider.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All fines are to be paid in accordance with our electronic funds transfer or automatic withdraw program.
Must the franchisee participate in a gift card program?
YesItem 11
You are required to participate in our gift card program and accept Crumbl® gift cards at your location.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must have at least your primary owner or one store manager trained by us on-site at your franchise business during the majority of your store’s operating hours.
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase or lease the following products and services from us, other sources designated or approved by us, or according to our specifications, which we may change from time to time, as set forth in the manuals: Item or Service Is the franchisor or an affiliate Is the franchisor or an affiliate an approved…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require the use of our point of system to be purchased from us or a designated supplier.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the above information and data collected or generated by the computer and the POS.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In the event of the poor performance of your franchise business as determined by the metrics set forth in our manuals, or your noncompliance with the franchise agreement or our manuals, we may elect to provide additional training as we deem advisable for a fee.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance is mandatory for you, your primary owner, and all owners of your franchise entity.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
The vendor opportunity at Crumbl Cookies Crumbl Cookies franchises all 1,101 of its US bakeries, with no company-owned locations. Item 19 reports a $1,139,162 average for 776 of 1,048 total franchised outlets that operated continuously through 2025 and timely submitted complete reports.
Who controls software purchasing Founder/CEO Jason McGowan and CTO Bryce Redd, alongside Founder and Chief Branding Officer Sawyer Hemsley, sit over a franchise agreement that requires every bakery to run a designated Apple computer system and payment processor, with all related fees paid by the franchisee.
Tech named in the FDD, and what is actually required Crumbl Cookies requires an Apple computer system, a designated merchant services or payment processor, and participation in company-run loyalty, gift card, discount, and coupon programs. The point-of-sale system must be purchased from Crumbl or a designated supplier, and QuickBooks Online is mandated for accounting. The opening tech package bought from Crumbl or its affiliate is made up of iPads, televisions and other technological equipment it requires to be used in the business. Item 11 bars a franchisee from creating a website or social media account for the business without Crumbl's written permission, allows pre-approved information on Crumbl's own Facebook, Twitter and Instagram sites, and bars claiming any web listing on sites such as Yelp.
Procurement, renewals, and timing Item 8 requires franchisees to buy opening tech and equipment packages and specialized POS and productivity-tracking software from Crumbl Cookies or its affiliates, and must have its prior written approval to deviate from those specifications in any way. Item 17 lets operators in good standing apply for a successor franchise for an additional 10-year term.
How to read the Crumbl Cookies FDD The embedded PDF viewer below holds Crumbl Cookies' 2026 Franchise Disclosure Document. Read Item 11 for the Apple computer system mandate and Item 8 for the full supplier list. Talk to FranCloud for a ranked list of similar quick-service systems worth the same pitch.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Crumbl Cookies, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WA | 1 |
|---|---|
| VA | 1 |
| IA | 1 |
| CT | 1 |
| HI | 1 |
Ownership
The portfolio behind Crumbl Cookies
Ownership: Crumbl.
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.