From the filings

+4.064% units YoYHQ-led decisions

Crumbl Cookies

Quick service restaurant

Software purchasing at Crumbl Cookies is controlled at the headquarters level in Utah, led by CTO Bryce Redd. The franchise already mandates the Crumbl® App and QuickBooks (Online) by Intuit. With 1,101 fully franchised locations, the addressable market is substantial for vendors whose solutions complement or integrate with this existing stack.

For software vendors selling into US franchise brands.

Live signals

Total units
1,101
1,101 franchised
Unit growth YoY
+4.064%
vs prior filing
AUV
$1.14M
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$849K–$1.47M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2026)

Ongoing fees: 10% of gross sales (FY2026)Royalty 8%, Ad fund 2%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 8%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Instagram
Mandatory
MarketingItem 11

be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as develop

QuickBooks Online
Mandatory
AccountingItem 11

escribed in our Manuals, which we may update at any time [franchise agreement paragraph 6.2.2(ii)]. 44 Crumbl Franchising, LLC - FDD 2026 Accounting We also require you to use the QuickBooks Online ac

Twitter
Mandatory
MarketingItem 11

create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagra

Facebook
MarketingItem 11

allowed to create must be ADA compliant. You may be allowed to place pre-approved information concerning your franchise business on our website and social networking sites such as Facebook, Twitter, a

Sawyer
BookingItem 2

4, Sawyer was a member and manager of Crumbl LLC, which operated a Crumbl bakery in Logan, Utah from August 2017 to August 2018 and in Orem, Utah from January 2018 to August 2024. Sawyer is also the o

Yelp
MarketingItem 11

your franchise business on our website and social networking sites such as Facebook, Twitter, and Instagram as developed by us. You may not claim any web listing on sites such as Yelp or Yellowpages.c

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

Accounting We also require you to use the QuickBooks Online accounting system.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the above information and data collected or generated by the computer and the POS.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We reserve the right for us or an affiliate to be an approved supplier or the only approved supplier of any of the items listed in the above table.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may designate new or different required items or services, including equipment, products, materials, goods, and services, that you must offer, and we may approve or designate new or different suppliers of such items or services.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

542321

Item 8

In the 2025 fiscal year, our revenues from the sale of these products and services to franchisees was $542,321or approximately .3% of our total revenues of $155,690,730.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We or our affiliates may receive rebates from designated vendors that supply inspection services and cleaning supplies.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

85

Item 8

We estimate that the proportion of purchases or leases from approved or required sources will represent 85% to 95% of your overall purchases in opening your franchise business and 85% to 95% of your overall purchases in operating your franchise business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

Before beginning our evaluation, you will be required to pay a supplier evaluation fee of $2,000, plus our expenses.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

if you desire to use a particular supplier and if that supplier meets the specifications and requirements of our system, at our discretion, we may approve that supplier to become an approved supplier.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

You must meet the requirements of, and comply with enhancements and changes to, the PCI and DSS and maintain PCI compliance with the current version of the PCI and DSS.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Make periodic inspections of your franchise business, which may be done in person or through remote access such as video or live video conferencing and may be performed through a third-party provider.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 8

We may introduce new or different required equipment, products for sale, or services, and may issue new specifications and standards for any aspect of our brand system, or modify existing specifications and standards, at any time by revising our manuals and/or issuing new written directives, which may be communicated…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

However, we must approve of your site before a lease is entered into and you begin construction.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not create a website or social networking site or engage in marketing on the Internet, including posting for re-sell, items on third party re-sell or auction style websites such as, eBay®, Craigslist or Amazon.com, for your franchise business without our prior written permission.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You are required to participate in the loyalty, gift card, discount, and coupon programs as developed by us [franchise agreement paragraph 6.2.2(ii)].

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You are required to participate in a local or regional advertising cooperative when established or approved by us.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must operate your franchise business according to our system, including purchasing, leasing, and offering for sale certain items or services according to our specifications and from suppliers we have approved or designated.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must operate your franchise business according to our system, including purchasing, leasing, and offering for sale certain items or services according to our specifications and from suppliers we have approved or designated.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You are required to use our designated merchant services or payment processor and you must pay all monthly, annual, service, and upgrade fees as determined by such provider.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

All fines are to be paid in accordance with our electronic funds transfer or automatic withdraw program.

Must the franchisee participate in a gift card program?

Yes

Item 11

You are required to participate in our gift card program and accept Crumbl® gift cards at your location.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must have at least your primary owner or one store manager trained by us on-site at your franchise business during the majority of your store’s operating hours.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

You must purchase or lease the following products and services from us, other sources designated or approved by us, or according to our specifications, which we may change from time to time, as set forth in the manuals: Item or Service Is the franchisor or an affiliate Is the franchisor or an affiliate an approved…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

We require the use of our point of system to be purchased from us or a designated supplier.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the above information and data collected or generated by the computer and the POS.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

In the event of the poor performance of your franchise business as determined by the metrics set forth in our manuals, or your noncompliance with the franchise agreement or our manuals, we may elect to provide additional training as we deem advisable for a fee.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Attendance is mandatory for you, your primary owner, and all owners of your franchise entity.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderNational 1000+

Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Crumbl Cookies

Crumbl Cookies presents a concentrated, headquarters-driven sales opportunity for software vendors. The system is entirely franchised, with 1,101 locations and no company-owned stores. Unit growth continues at a rate of 4.064% year-over-year, adding new franchisees who must adopt mandated technology from day one. The average unit volume sits at $1,139,162, with an 8% royalty fee flowing back to the parent company, Crumbl Enterprises LLC. This structure means a single sale to the franchisor can unlock deployment across the entire network.

The operator footprint is highly fragmented. The FDD maps 11 distinct operators, none of whom are multi-unit owners. All mapped operators control a single location. This fragmentation reinforces the HQ-centric purchasing model; individual franchisees lack the scale to drive independent software procurement.

Who controls software purchasing

The buying center at Crumbl Cookies is concentrated in its Utah headquarters. The named technology executive is Bryce Redd, Chief Technology Officer. As CTO, Redd is the most direct point of contact for infrastructure, security, and operational software pitches. Founders Jason McGowan (CEO) and Sawyer Hemsley (Chief Branding Officer) are also listed in the FDD and likely hold influence over major strategic purchases, particularly those affecting brand experience or unit economics. Additional C-suite members include Courtney Dursteler (Chief People Officer) and Nate Whitaker (Chief Legal Officer), who would be relevant for HR-tech and compliance tools respectively.

Mandated and current tech stack

The 2026 Franchise Disclosure Document explicitly mandates two systems. The Crumbl® App is a proprietary platform central to operations and customer engagement. For financial management, the franchisor mandates QuickBooks and QuickBooks Online by Intuit Inc. This accounting mandate creates a clear integration requirement for any vendor selling adjacent financial, payroll, or reporting tools. No point-of-sale system is named as a mandate in the FDD, leaving a potential opening for POS or kitchen display system vendors to investigate.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract detailing the procurement model. It is unknown from the available data whether Crumbl operates a designated supplier program, an approved vendor list, or an open procurement policy for technology. Vendors should clarify this directly during discovery. The franchise agreement runs for an initial 10-year term. Franchisees in good standing may apply for a successor agreement of another 10 years. This long cycle means major system replacements are infrequent, but the steady 4% annual unit growth creates a recurring stream of new-store implementations.

How to read the Crumbl Cookies FDD

The full FDD provides the legal and financial foundation for any vendor’s go-to-market strategy. It details the obligations of the franchisor and franchisees, the mandated suppliers, and the executive team. The document is filed with state franchise regulators and is available for review below. For vendors building a ranked target list of franchise systems, understanding these mandates and the decision-maker structure is the first step to a qualified pipeline.

Questions vendors ask

Crumbl Cookies, answered from the filing

The key technology decision-maker is Bryce Redd, the Chief Technology Officer. Founders Jason McGowan (CEO) and Sawyer Hemsley (Chief Branding Officer) are also likely involved in major enterprise software decisions.
The 2026 FDD mandates the Crumbl® App for operations and customer engagement, and QuickBooks (Online) by Intuit Inc. for accounting. No mandated POS system is disclosed in the FDD.
The system has 1,101 total units, all of which are franchised. The company reports no company-owned locations in its most recent FDD.
The FDD does not disclose a specific procurement model in Item 8. The franchisor’s approach to designated versus approved suppliers for technology is not detailed in the available extract.
Franchise agreements have an initial 10-year term. Operators in good standing can apply for a successor 10-year term. With 4% unit growth, new store openings create recurring onboarding opportunities.
The 2026 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed legal and financial disclosures.
Source

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Crumbl Cookies2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

43 operators run 43 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit43

Top states by locations

CA4
UT3
WA1
VA1
IA1

Ownership

The portfolio behind Crumbl Cookies

single_brand_holdco of Crumbl.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.