Crumbl Cookies

The vendor opportunity at Crumbl Cookies

Crumbl Cookies presents a concentrated, headquarters-driven sales opportunity for software vendors. The system is entirely franchised, with 1,101 locations and no company-owned stores. Unit growth continues at a rate of 4.064% year-over-year, adding new franchisees who must adopt mandated technology from day one. The average unit volume sits at $1,139,162, with an 8% royalty fee flowing back to the parent company, Crumbl Enterprises LLC. This structure means a single sale to the franchisor can unlock deployment across the entire network.

The operator footprint is highly fragmented. The FDD maps 11 distinct operators, none of whom are multi-unit owners. All mapped operators control a single location. This fragmentation reinforces the HQ-centric purchasing model; individual franchisees lack the scale to drive independent software procurement.

Who controls software purchasing

The buying center at Crumbl Cookies is concentrated in its Utah headquarters. The named technology executive is Bryce Redd, Chief Technology Officer. As CTO, Redd is the most direct point of contact for infrastructure, security, and operational software pitches. Founders Jason McGowan (CEO) and Sawyer Hemsley (Chief Branding Officer) are also listed in the FDD and likely hold influence over major strategic purchases, particularly those affecting brand experience or unit economics. Additional C-suite members include Courtney Dursteler (Chief People Officer) and Nate Whitaker (Chief Legal Officer), who would be relevant for HR-tech and compliance tools respectively.

Mandated and current tech stack

The 2026 Franchise Disclosure Document explicitly mandates two systems. The Crumbl® App is a proprietary platform central to operations and customer engagement. For financial management, the franchisor mandates QuickBooks and QuickBooks Online by Intuit Inc. This accounting mandate creates a clear integration requirement for any vendor selling adjacent financial, payroll, or reporting tools. No point-of-sale system is named as a mandate in the FDD, leaving a potential opening for POS or kitchen display system vendors to investigate.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract detailing the procurement model. It is unknown from the available data whether Crumbl operates a designated supplier program, an approved vendor list, or an open procurement policy for technology. Vendors should clarify this directly during discovery. The franchise agreement runs for an initial 10-year term. Franchisees in good standing may apply for a successor agreement of another 10 years. This long cycle means major system replacements are infrequent, but the steady 4% annual unit growth creates a recurring stream of new-store implementations.

How to read the Crumbl Cookies FDD

The full FDD provides the legal and financial foundation for any vendor’s go-to-market strategy. It details the obligations of the franchisor and franchisees, the mandated suppliers, and the executive team. The document is filed with state franchise regulators and is available for review below. For vendors building a ranked target list of franchise systems, understanding these mandates and the decision-maker structure is the first step to a qualified pipeline.