FacebookMeta
ks on the Internet without our written permission. This includes display of the copyrighted works on commercial websites, gaming websites, and social networking web sites (such as FACEBOOK, INSTAGRAM,
From the filings
HQ-led decisions
Egg on a Roll Franchising
Quick service restaurantEgg on a Roll Franchising is a single-unit, company-owned quick-service concept headquartered in South Dakota. Its FDD names Facebook, Instagram, TikTok and Uber Eats without requiring any of them, and purchasing decisions run through a small HQ leadership team rather than through independent franchisees.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$417K–$571K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
Internet without our written permission. This includes display of the copyrighted works on commercial websites, gaming websites, and social networking web sites (such as FACEBOOK, INSTAGRAM, X, or TIK
TikTokTikTok
our written permission. This includes display of the copyrighted works on commercial websites, gaming websites, and social networking web sites (such as FACEBOOK, INSTAGRAM, X, or TIKTOK). You and you
Uber EatsUber
eo-targeted marketing inside another franchisee’s Protected Area. You must offer delivery services and participate in the third-party delivery system(s) that we designate (such as UberEats) on the ter
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
If we designate a bookkeeping service, you must engage and work collaboratively with our designated bookkeeping provider and grant them administrative access to all business-related books and records.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access all information and financial data generated and stored by the system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within 30 days following the end of each fiscal quarter, you shall provide to Franchisor a copy of your profit and loss statements prepared according to generally accepted accounting principles and which accurately reflect your financial information for the applicable Accounting Periods.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
You acknowledge that the System, the Manuals, and the products and services offered by the Franchised Business may be modified, (such as, but not limited to, the addition, deletion, and modification of menu items, operating procedures, products and services) from time to time by Franchisor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
As of the date of this disclosure document, neither we nor our affiliates derived any revenue from franchisee purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
approximately 40% to 50% of your ongoing purchases and leases in the operation of the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor also shall have the right to impose a reasonable testing fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you propose to purchase from an unapproved source any items for service for which we have identified designated or approved supplier(s), you must request our approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
We may, at our option, assume all telephone numbers for the Shop.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
you agree that you shall cause the Shop to meet or exceed, at all times, all applicable security standards developed by the Payment Card Industry Data Security Standards (“PCI DSS”) council or its successor and other regulations and industry standards applicable to the protection of customer privacy and credit card…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
the Shop premises during regular business hours for purposes of conducting quality assurance audits and mystery shops and to assess customer satisfaction.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right, in its sole discretion, to designate one or more new, modified, or replacement Marks for your use and to require your use of any such new, modified, or replacement Marks in addition to or in lieu of any previously designated Marks.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Shop at a location that we must approve as meeting our minimum site selection criteria.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You shall follow Franchisor’s mandatory specifications, standards, operating procedures, and rules for using social media in connection with your operation of the Shop and you will agree to any Social Media policy Franchisor implements.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $5,000 on your grand opening campaign and must conduct the grand opening and initial marketing campaign according to the plan and budget.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Each month, you must spend at least 2% of Gross Revenue to promote the Shop in your market area.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You shall participate in all customer loyalty and reward programs and all contests, sweepstakes, and other prize promotions that Franchisor develops from time to time.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative is established for an area in which any Shop is located, you must become a member of the Cooperative and participate in the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
6.6.1. You shall purchase from Franchisor’s approved or designated suppliers or distributors (“Approved Suppliers”) all products and services necessary to construct and operate the franchised business, including (a) fixtures, furniture, equipment, signs, items of decor, audio/visual system, (b) proprietary and…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You shall purchase from Franchisor’s approved or designated suppliers or distributors (“Approved Suppliers”) all products and services necessary to construct and operate the franchised business, including (a) fixtures, furniture, equipment, signs, items of decor, audio/visual system, (b) proprietary and…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You shall participate in Franchisor’s then-current electronic funds transfer program.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You shall participate in all customer loyalty and reward programs and all contests, sweepstakes, and other prize promotions that Franchisor develops from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
The Shop must at all times be supervised by your General Manager.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You shall cause all employees, while working at the Shop, to present a neat and clean appearance and to wear uniforms of such color, design, and other specifications as Franchisor may designate from time to time;
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You shall acquire and use only the point-of-sale cash registers and computer systems and equipment that Franchisor prescribes for use by EGG ON A ROLL Shops (“POS System”) and adhere to Franchisor’s requirements for use.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access all information and financial data generated and stored by the system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may charge a reasonable tuition for these additional courses, seminars, or other training programs, and you are responsible for all training-related costs and expenses including, without limitation, salary, travel, lodging, and dining costs for all employees who participate in the training.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Egg on a Roll Franchising
Egg on a Roll Franchising is a quick-service restaurant concept headquartered in South Dakota, with one unit total and that unit company-owned. The FDD sets a 6% royalty on sales and a 10-year initial term. With no franchised units yet on the books, the entire footprint sits inside the corporate structure — a small target, but one where a single HQ conversation decides the outcome.
Who controls software purchasing
Item 2 names four officers: Rory Kelly (CEO and Chairman of the Board), Thomas Pepper (Chief Operating Officer), Micah Aberson (Chief Marketing Officer) and Nate Malloy (Vice President of Franchise Development). Because the brand's only unit is company-owned, purchasing decisions run through this HQ team rather than through independent franchisees — Kelly and Pepper are the natural entry points for an operations or POS pitch, Aberson for anything marketing-adjacent.
Tech named in the FDD, and what is actually required
The FDD names four systems across Items 12 and 14 — Facebook, Instagram, TikTok and Uber Eats — and requires none of them. Facebook, Instagram and TikTok appear in Item 14 alongside the brand; Uber Eats appears in Item 12. Each is named in the filing, but nothing obliges the business to use it.
Procurement, renewals, and timing
Item 8 sets an approved-supplier list model: franchisees may be required to buy from approved or designated suppliers for many items, and where no approved supplier is named for a category, they may buy from any supplier meeting Egg on a Roll's specifications. Franchisees can propose a new supplier for approval, though the franchisor will not evaluate alternatives for items its own affiliates supply. Item 17 sets the renewal clock: after the 10-year initial term, franchisees in good standing can renew for two additional five-year terms, conditioned on notice, compliance, satisfied monetary obligations, remodeling to then-current image standards, and signing a new franchise agreement that may carry different terms.
How to read the Egg on a Roll FDD
The full filing, submitted to state franchise regulators in 2025, is embedded below. Talk to FranCloud for a ranked target list across the rest of the corpus.
Questions vendors ask
Egg on a Roll Franchising, answered from the filing
With the brand's only unit company-owned, purchasing runs through HQ leadership: Rory Kelly (CEO and Chairman), Thomas Pepper (COO) and Micah Aberson (CMO) are the relevant contacts, with Nate Malloy (VP Franchise Development) for anything tied to growth.
The FDD requires none of the systems it names. Facebook, Instagram and TikTok appear in Item 14, and Uber Eats appears in Item 12 — all named only, none contractually required.
Egg on a Roll Franchising currently operates one quick-service unit, and that unit is company-owned rather than franchised.
Item 8 sets an approved-supplier list: franchisees may need to buy from approved or designated suppliers for many items, and can buy elsewhere for items with no designated source if it meets specifications. Alternative suppliers may be proposed for approval.
Item 17 lets franchisees in good standing renew for two additional five-year terms after the 10-year initial term, conditioned on notice, compliance, remodeling to then-current standards, and signing a new agreement.
The full filing was submitted to state franchise regulators in 2025. Use the embedded PDF viewer below to read it directly.
Source
Read the filing itself
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FDD alert
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We’ll email you the moment Egg on a Roll Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
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Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.