We Rock The Spectrum Kid's Gym For All Kids

The vendor opportunity at We Rock The Spectrum

We Rock The Spectrum Kid's Gym For All Kids operates 118 total units, 117 of which are franchised, with a single company-owned location. The brand is growing at a 21.875% year-over-year unit rate, adding locations primarily in Texas (23 units), Florida (9), Wisconsin (5), Virginia (5), and Pennsylvania (4). All 80 mapped operators are single-unit franchisees; no multi-unit operators are recorded. This fragmented ownership structure means that while HQ mandates certain technology, individual franchisees may still have influence over supplementary tools—but the initial sales motion almost certainly runs through the corporate office.

For software vendors, the immediate addressable market is 117 franchised locations that must use the mandated Roller platform. Any software that integrates with, replaces, or sits alongside Roller—such as marketing automation, staff scheduling, member management add-ons, or compliance tools—has a clear installation base to target. The absence of a disclosed average unit volume (AUV) in the 2026 FDD means vendors will need to model revenue potential based on industry benchmarks for children's fitness franchises.

Who controls software purchasing

The 2026 FDD lists five executives in Item 1. Dina Kimmel, as Founder and Chief Executive Officer, is the ultimate authority on brand-wide technology decisions. Shane Stahl, Chief Marketing Officer, is the most likely operational buyer for customer-facing or marketing technology. Gail Field, Chief Operating Officer, may weigh in on systems affecting day-to-day gym operations. John Canaday (Franchise Development Director) and Kelly McAllister (Audit and Compliance Director) are less likely to drive software purchasing but could influence decisions related to franchise onboarding or regulatory compliance tools.

No chief technology officer, chief information officer, or VP of technology is disclosed. This suggests that technology purchasing is handled by the existing executive team rather than a dedicated IT function—a common pattern in franchise systems of this size. Vendors should tailor outreach to the CMO for marketing tech and the COO for operational tools, with the understanding that the CEO likely holds final approval authority.

Mandated and current tech stack

Roller is the only technology system explicitly mandated in the 2026 FDD. Roller is a venue management platform commonly used in trampoline parks, indoor play centers, and family entertainment venues. It typically covers point-of-sale, online bookings, party management, waivers, and memberships. For We Rock The Spectrum, this likely serves as the operational backbone across all 117 franchised locations.

No other mandated software—such as accounting platforms, payroll systems, or marketing tools—is disclosed. This does not mean none exist; the FDD simply does not list them. Vendors selling complementary software should investigate whether Roller's native integrations or API capabilities allow them to plug into the existing ecosystem without requiring a mandate change.

Procurement, renewals, and timing

The 2026 FDD does not include an Item 8 procurement extract, so the franchise's supplier model—whether designated, approved, or open—is not publicly known. This lack of disclosure is notable and may indicate that procurement requirements are handled outside the FDD or on a case-by-case basis.

Franchise agreements run for an initial term of 10 years. Renewals are for 5 years and require the franchisee to sign the then-current form of Franchise Agreement, which "may contain terms and conditions materially different from those in your original Franchise Agreement." This renewal clause is a critical window for software vendors: when franchisees are required to adopt a new agreement, HQ may also update technology mandates or approved vendor lists. With 117 franchised units on staggered 10-year cycles, there is a rolling opportunity to engage as agreements come up for renewal.

How to read the We Rock The Spectrum FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding this franchise system's legal, financial, and operational structure. For software vendors, the most relevant sections are Item 1 (executives and ownership), Item 11 (mandated technology and supplier relationships), Item 8 (procurement restrictions), and Item 17 (renewal and transfer conditions). The embedded PDF viewer below contains the full document. Focus on the executive roster to identify your buyer, Item 11 to understand the tech stack, and Item 17 to time your outreach around contract renewal cycles. If you need a ranked target list of franchise systems matched to your software category, FranCloud can help.