From the filings

HQ-led decisions

Village Juice & Kitchen

Quick service restaurant

Village Juice & Kitchen runs 6 quick-service locations for a North Carolina-headquartered franchisor — 4 franchised, 2 company-owned. Item 7 of its FDD requires Lunchbox for ordering and Item 8 requires QuickBooks Online for accounting. Unit count fell 20% year over year, and the initial term runs 10 years at a 7% royalty.

For software vendors selling into US franchise brands.

Live signals

Total units
6
4 franchised
Unit growth YoY
-20%
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$492K–$971K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2024)

Ongoing fees: 8% of gross sales (FY2024)Royalty 7%, Ad fund 1%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

LunchboxLunchbox
Mandatory
DeliveryItem 8

. We reserve the right to change our Computer System, POS, or accounting services and will give you a thirty-day notice in the event that we do. You must pay our approved supplier Lunchbox a subscript

QuickBooks OnlineIntuit
Mandatory
AccountingItem 8

that meet our standards and specifications. You must sign and maintain an accounting services agreement with QuickBooks online and provide “read-only” or “view-only” access to the QuickBooks online re

ToastToast
Mandatory
POSItem 11

ates or failures to updates by the approved POS/computer system suppliers. (Franchise Agreement Section 11(t).) You must also enter into a license agreement with our POS provider, currently Toast, Inc

FacebookMeta
MarketingItem 11

nnual basis, and you must comply with the plan you and we agree upon annually. 4068488v8.EJB.29895.G55690 38 We also may maintain one or more social media accounts (e.g., Twitter; Facebook, Instagram

InstagramMeta
MarketingItem 11

s, and you must comply with the plan you and we agree upon annually. 4068488v8.EJB.29895.G55690 38 We also may maintain one or more social media accounts (e.g., Twitter; Facebook, Instagram or such ot

TwitterX
MarketingItem 11

n on an annual basis, and you must comply with the plan you and we agree upon annually. 4068488v8.EJB.29895.G55690 38 We also may maintain one or more social media accounts (e.g., Twitter; Facebook, I

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

You must sign and maintain an accounting services agreement with QuickBooks online and provide “read-only” or “view-only” access to the QuickBooks online reports and entries.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to independently access all information collected or compiled by your POS, digital signage, and computer hardware and software system.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are the only approved supplier for certain proprietary products you are required to purchase.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

All Computer Systems are subject to change, we reserve the right change providers and mandate the use of the new provider with 30 days advance written notice.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

As of December 31, 2023, we derived none of our total revenue from purchases franchisees made from required purchases and leases from products or services.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

In the future, we may have other approved suppliers where we receive compensation from your relationship with them.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

5

Item 8

However, on an ongoing basis, we expect the proprietary products you are required to purchase to average approximately 5% to 15% of the 4068488v8.EJB.29895.G55690 30 purchases required to operate your Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a fee to make the evaluation, including reimbursement for costs associated with the research and inspection (currently, $50.00 per hour, plus expenses).

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

if you want to use a supply or equipment source that we have not approved, you must first submit to us information including product specifications, product components, product performance history, product samples, and any other relevant information.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

Upon termination you business may have to assign your lease and phone numbers to us without compensation and allow us to purchase your other assets at their current published prices with us offsetting.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor’s supervision and periodic inspections and evaluations of Franchisee’s operation as described more fully in Section 11(s), which supervision, inspections and evaluations shall be conducted at such times and in such manner as shall be reasonably determined by Franchisor

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Brand Standards Manual periodically to reflect changes in System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain our written acceptance of a proposed site for your Restaurant before signing any lease, sublease, or other document for the site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not establish or operate an Online Presence (including a website, webpage, domain name, Internet address, social media account, blog, forum, advertisement, e-commerce site, podcast, digital distribution platform account, or email address) that in any way concerns, discusses, or alludes to us, the System, or…

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must pay us a minimum of $10,000 to conduct a grand opening advertising campaign on your behalf for each Restaurant location that you open.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You are required to maintain a local marketing plan and budget, subject to our approval, utilizing no less than 2% of gross sales per month of operation for marketing and advertising.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Where we have designated an approved supplier, you must use that supplier.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Where we have designated an approved supplier, you must use that supplier.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You are required to use the credit card processing service we approve.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Royalties on gift cards are assessed when the gift card is redeemed.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You are required to purchase your computer software and/or hardware package or Point of Sale System from our approved supplier, Toast POS.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to independently access all information collected or compiled by your POS, digital signage, and computer hardware and software system.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You are required to enter into a subscription agreement with our app provider, currently Lunchbox, for the use of an all-in-one digital platform for the benefit of you and your Restaurant’s 4068488v8.EJB.29895.G55690 40 guests.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to charge you our then-current training fee for the additional training we provide.

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 20
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Item 15
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Village Juice & Kitchen

Village Juice & Kitchen is a quick-service-restaurant franchisor headquartered in North Carolina, running 6 locations — 4 franchised and 2 company-owned — with unit count down 20% year over year. It is part of VJCo. The initial franchise term runs 10 years at a 7% royalty, and Item 19 of the FDD makes no financial performance representation.

Who controls software purchasing

One operator is mapped to the system, in Wisconsin, running one located unit. With that thin an operator base against 4 franchised and 2 company-owned locations, HQ is the more likely center for the Lunchbox and QuickBooks Online mandates below rather than individual franchisees.

Tech named in the FDD, and what is actually required

Item 7 obliges franchisees to use Lunchbox for ordering, and Item 8 obliges them to use QuickBooks Online for accounting — the two contractually mandated systems. Facebook, Instagram, and Twitter are named under Item 11, though nothing requires their use.

Procurement, renewals, and timing

Village Juice & Kitchen runs an approved-supplier list under Item 8: proprietary products including VJC HPP Juice must come from the franchisor or an affiliate, with exclusive suppliers designated for other items, and franchisees may propose alternatives though approval is at the franchisor's discretion. Item 17 renewal runs another 10 years, conditioned on a renewal fee equal to the greater of 25% of the initial franchise fee or $10,000, plus required technology and store upgrades — a clear point to revisit the ordering and accounting stack, especially with unit count down 20% year over year.

How to read the Village Juice & Kitchen FDD

The filing is embedded in the PDF viewer below, filed with state franchise regulators in 2024. Talk to FranCloud for a ranked list of comparable quick-service brands worth pitching.

Questions vendors ask

Village Juice & Kitchen, answered from the filing

Software decisions run through Village Juice & Kitchen's North Carolina headquarters, part of VJCo; with a single mapped operator in the system, HQ is the clear buying center.
Item 7 requires Lunchbox and Item 8 requires QuickBooks Online — the two contractually mandated systems. Facebook, Instagram, and Twitter are named under Item 11 without being required.
Village Juice & Kitchen operates 6 locations — 4 franchised, 2 company-owned — in the quick-service-restaurant segment, with unit count down 20% year over year.
Village Juice & Kitchen runs an approved-supplier list under Item 8. Proprietary products like VJC HPP Juice must come from the franchisor or an affiliate, with exclusive suppliers designated for other items; alternative suppliers may be proposed but approval is discretionary.
Item 17 renewal runs another 10 years, conditioned on a renewal fee equal to the greater of 25% of the initial franchise fee or $10,000, plus required technology and store upgrades. Unit count fell 20% year over year, making renewal-driven upgrades the more likely near-term trigger.
The full filing is available in the embedded PDF viewer below, filed with state franchise regulators in 2024.
Source

Read the filing itself

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Village Juice & Kitchen2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind Village Juice & Kitchen

unknown of vjco.

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.