FacebookMeta
or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, Instagram
From the filings
HQ-led decisions
Vibe House Pilates
FitnessSoftware purchasing at Vibe House Pilates is controlled at the HQ level by a small leadership team including CEO Rosalie Black. The franchise currently operates only 2 company-owned units, with no mandated technology systems disclosed in the 2026 FDD. This represents a very limited addressable market for vendors, but a direct line to decision-makers at an early-stage fitness concept.
For software vendors selling into US franchise brands.
Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$914K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$297K–$467K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
esence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, Instagram®, LinkedIn
LinkedInLinkedIn
e Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, Instagram®, LinkedIn®, Instagram
PinterestPinterest
se advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, Instagram®, LinkedIn®, Instagram, Pinterest®, X®, YouT
QuickBooks OnlineIntuit
te management system, and (third-party or otherwise). (b) $37.50 per month for our designated As of the Issuance Date, none of accounting software these amounts are paid to us or (QuickBooks Online).
YouTubeGoogle
the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, Instagram®, LinkedIn®, Instagram, Pinterest®, X®, YouTube® or any othe
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record all transactions and Gross Sales of the Franchised Business on a Computer System that is designated or approved by Franchisor, which must contain software that allows Franchisee to record accumulated sales without turning back, resetting or erasing such sales.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We also have the right to, at any time without notice, electronically and independently connect with your Computer System to monitor or retrieve data stored on the Computer System (or for any other purpose we deem necessary).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must provide Franchisor with the following reports and information, all of which must be certified as true and correct by Franchisee and in the form and manner prescribed by Franchisor: (i) a signed Gross Sales Report as described more fully in Section 4 of this Agreement on or before Monday of each week…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are the Approved Supplier only for any training we provide to you as consideration for our then-current Training Fee.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may update or modify this list in writing at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We were first organized in 2026; therefore, during the fiscal year ended December 31, 2025, we did not derive any revenue on account of our System franchisees’ purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliate(s) may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions, or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
approximately 50% to 75% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Franchised Business that are not Approved Products and Approved Services; or (ii) purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee agrees to direct the telephone company servicing Franchisee, per Franchisor’s request, to disconnect the telephone number used in connection with the Franchised Business or transfer such number to Franchisor or to any person or location of Franchisor’s choosing.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor will, as it deems appropriate in its sole discretion, conduct inspections and/or audits of the Franchised Business and Premises to ensure that Franchisee is operating its Franchised Business in compliance with the terms of this Agreement, the Manuals and the System standards and specifications.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Manuals may be amended or modified by us to reflect changes in the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You may only operate your Franchised Business from the Premises we approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you must not establish or maintain a separate website, landing page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Commencing twelve (12) weeks prior to the opening of the Franchised Business and continuing for four (4) weeks following its grand opening, Franchisee must expend a minimum of $30,000 on the initial marketing and advertising of the Franchised Business, including its grand opening event.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Currently, you must expend the greater of (i) 3% of Gross Sales, or (ii) $2,500 per month as your Local Advertising Requirement.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we assign your Franchised Business to a Cooperative we establish, you must work with the other Studio owners in your Cooperative and us to develop and implement regional advertising campaigns designed to benefit all the Studios within the geographical boundaries of the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Please note that failure to use approved items or designated suppliers may be a default under the Franchise Agreement.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We have the right to require you to purchase any items or services necessary to operate your Franchised Business from an Approved Supplier that we approve or designate, which may include us or our affiliate(s).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
With the exception of the Initial Franchise Fee, Franchisee shall pay all fees and other amounts due to Franchisor and/or its affiliates under this Agreement through an electronic funds transfer program (the “EFT Program”), under which Franchisor automatically deducts all payments owed to Franchisor under this…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must sell or otherwise issue gift cards or certificates (together “Gift Cards”) that have been prepared utilizing the standard form of Gift Card provided or designated by Franchisor, and only in the manner specified by Franchisor in the Manuals or otherwise in writing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Franchised Business must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program, unless we agree otherwise in a signed addendum to your Franchise Agreement.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
If you are opening a new Studio, you must buy your point-of-sale system from our Approved Vendor.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We also have the right to, at any time without notice, electronically and independently connect with your Computer System to monitor or retrieve data stored on the Computer System (or for any other purpose we deem necessary).
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
including without limitation, any Studio management system and/or CRM system that Franchisee must use in connection with the Franchised Business
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may require Franchisee and its designated attendees to pay its then-current training fee in connection with attending additional/refresher training (in addition to Franchisee’s obligation to pay for any expenses incurred by Franchisor and its personnel in providing such training).
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee and each of its management personnel must attend and successfully complete all training and annual conferences that are prescribed by Franchisor under this Agreement
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Vibe House Pilates
Vibe House Pilates is a boutique fitness concept headquartered in Indiana with a total footprint of just 2 units, both company-owned. The 2026 Franchise Disclosure Document reports no franchised locations, meaning the entire system is operated by the franchisor. For software vendors, this is a micro-opportunity: the addressable market is exactly 2 locations. Average unit volume sits at $914,054, and the royalty rate is 7% on a 10-year initial term. While the unit count is minimal, the AUV suggests healthy per-location economics that could support technology investment if the brand begins to franchise.
Year-over-year unit growth is not available in the data, and no operator footprint has been mapped in our corpus. The brand appears independently owned, with no parent company on file. This is a ground-floor concept—vendors who engage now could establish a relationship before any franchising push begins.
Who controls software purchasing
Decision-making authority rests with a compact HQ team. The FDD lists three executives: Rosalie Black, Chief Executive Officer; Jeanette Fredericksen, Chief Training Officer; and Adrianna Saenz, Director of Marketing. No Chief Information Officer, Chief Technology Officer, or VP of Operations is named, which is consistent with a 2-unit system. The CEO is the most likely final approver for any software purchase, with the Director of Marketing potentially influencing customer-facing or engagement tools. The Chief Training Officer may have input on operational or learning management systems if the brand scales its franchisee onboarding.
Vendors should prepare concise, value-oriented pitches that speak to a small-team dynamic. There is no multi-layered procurement committee to navigate; a direct conversation with the CEO or Marketing Director is the probable path to a deal.
Mandated and current tech stack
The 2026 FDD contains no disclosures regarding mandated or recommended technology systems. No point-of-sale vendor, booking platform, CRM, or operational software is named in the document. This absence suggests one of two scenarios: either the franchisor has not yet standardized a technology stack, or the FDD simply does not prescribe one, leaving franchisees—when they come—free to choose their own tools.
For vendors, this is both an opportunity and a risk. An open tech landscape means no incumbent to displace, but it also means no demonstrated willingness to mandate a system across the network. A vendor selling into Vibe House Pilates today would be selling to a 2-unit operator, not a franchisor imposing a system on a large base of franchisees.
Procurement, renewals, and timing
Item 8 of the FDD, which typically details whether franchisees must purchase from designated suppliers or may select from approved vendors, contains no extractable signal. This reinforces the picture of a nascent franchise system without formalized procurement guardrails. Any purchasing would likely be handled on an ad hoc basis by HQ.
Item 17 provides renewal terms for future franchise agreements: a 10-year renewal is available provided the franchisee has no uncured material defaults, has not received more than three written default notices in the preceding 12 months, is in good financial standing, completes required renovations, pays a renewal fee, executes the then-current franchise agreement, and completes refresher training. These conditions are standard and do not create obvious technology-switching triggers. With no franchised units in operation, renewal-driven contract windows are not a factor today. Any software opportunity would arise from a proactive decision by HQ to implement new systems at its existing studios.
How to read the Vibe House Pilates FDD
The full 2026 FDD is embedded below for your review. Key sections for software vendors include Item 11 (Franchisor's Obligations), which would list any mandated technology or training systems—though in this case, none are disclosed. Item 8 (Restrictions on Sources of Products and Services) would define the procurement model, but again, no signal is present. Item 17 (Renewal) outlines the conditions under which a franchisee may extend their agreement, which can indicate when existing technology contracts might come up for re-evaluation. For a system of this size, the FDD is less a roadmap to a large deal pipeline and more a due-diligence document confirming the early-stage nature of the concept. If you are building a target list of fitness franchises, FranCloud can help you rank opportunities by unit count, tech mandate strength, and decision-maker accessibility.
Questions vendors ask
Vibe House Pilates, answered from the filing
The buying center is concentrated at HQ. Key executives include Rosalie Black (CEO), Jeanette Fredericksen (Chief Training Officer), and Adrianna Saenz (Director of Marketing). With no CIO or CTO listed, the CEO likely holds final purchasing authority.
The 2026 FDD does not disclose any mandated or recommended point-of-sale, operational, or management software systems. Franchisees appear to have autonomy in technology selection, or the franchisor has not formalized a tech stack.
The system consists of 2 total units, both of which are company-owned. No franchised locations are reported in the most recent FDD, indicating the concept is in a very early stage of development.
The procurement model is not disclosed in the 2026 FDD. Item 8, which typically outlines designated or approved supplier requirements, contains no extractable signal, suggesting an open or undefined procurement process at this stage.
With a 10-year initial term and no franchised units, renewal-driven contract windows are not applicable. Any software opportunity would stem from a new system implementation at the 2 existing company-owned studios, which could occur at any time.
The 2026 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology obligations, Item 8 procurement restrictions, and Item 17 renewal conditions directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Vibe House Pilates files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| NC | 1 |
|---|---|
| IN | 1 |
| WI | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.