FacebookMeta
tion’s contact information. (Franchise Agreement, Section 7.5). Digital Marketing. We may create, operate and promote websites, social media accounts (including but not limited to Facebook, twitter, a
From the filings
+66.667% units YoY
Vertica Fitness
FitnessVertica Fitness runs 7 fitness locations for an Arizona-headquartered franchisor — 5 franchised, 2 company-owned — at a $316,552 average unit volume and 66.7% year-over-year growth. QuickBooks Online and WellnessLiving are already in use under Item 11, though neither is contractually mandated. The initial term runs 10 years at an 8.25% royalty.
For software vendors selling into US franchise brands.
Live signals
Total units
7
5 franchised
Unit growth YoY
+66.667%
vs prior filing
AUV
$317K
Item 19, 2025
Royalty
8.25%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$194K–$324K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9.25%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Google AdsGoogle
rketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 7.5). Digital Campaigns. We may negotiate contracts with vendors such as Google AdWords. If y
InstagramMeta
ion. (Franchise Agreement, Section 7.5). Digital Marketing. We may create, operate and promote websites, social media accounts (including but not limited to Facebook, twitter, and Instagram), applicat
QuickBooks OnlineIntuit
ess and one tablet at the studio for tracking class registration/attendance Software Google Suite E-mail and office applications and Wellness Living Scheduling and Payment System; QuickBooks Online Th
TwitterX
tact information. (Franchise Agreement, Section 7.5). Digital Marketing. We may create, operate and promote websites, social media accounts (including but not limited to Facebook, twitter, and Instagr
WellnessLivingWellnessLiving
lowing: Hardware One laptop PC to run the business and one tablet at the studio for tracking class registration/attendance Software Google Suite E-mail and office applications and Wellness Living Sche
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
comply with our computer hardware, software, and POS specifications.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must at all times give us unrestricted and independent electronic access to your computer systems and information, as well as your security camera systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Monthly Gross Revenues Report By the first Tuesday following the month to report Gross Revenues for the prior month Annual Profit & Loss Statement By January 31 of each year as to income and expenses incurred in the prior year
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are an approved supplier of advertising material, but not the only approved supplier of such items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We issue and modify specifications and standards to franchisees or approved suppliers through our Operations Manual or through informational bulletins we issue from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
820.64Item 8
In the fiscal year ending December 31, 2024, our affiliate Centre Stage Dance Studio, LLC derived $820.64 in revenue from referrals of franchisees to subscriptions services to designated suppliers.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
In the fiscal year ending December 31, 2024, our affiliate Centre Stage Dance Studio, LLC derived $820.64 in revenue from referrals of franchisees to subscriptions services to designated suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that approximately 30% of your expenditures on an ongoing basis will be for goods and services that must be purchased either from us, an Affiliate, an approved supplier or another party according to our standards and specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge $500 per day plus any costs incurred to test another supplier that you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We do permit you to contract with alternative suppliers if approved by us and they meet our criteria.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
As a condition to signing the Franchise Agreement, we have required that you appoint us Attorney in Fact, to take effect upon the expiration or termination of the Agreement, as to the telephone numbers, listings, and advertisements (collectively “Listings”) relating to your Franchise.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the right to review your business operations, in person, by mail, or electronically, and to inspect your operations and obtain your paper and electronic business records related to the Franchised Business and any other operations taking place through your Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may revise the Manual from time to time to adjust for legal or technological changes, competition, or attempts to improve in the marketplace.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve any site you select before you sign a lease for that location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are not allowed to have an independent website or obtain or use any domain name (Internet address) for your Franchised Business, without first obtaining our written approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You agree to spend $20,000 around the time of the opening of your Franchised Business to promote its opening, pursuant to our guidelines.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You agree to spend a minimum of $2,000 per month on local advertising, pursuant to our guidelines.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase supplies and inventory pursuant to our specifications, which may include vendor designations.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Furniture, Fixtures, and Equipment. You must purchase furniture, fixtures, and equipment pursuant to our specifications, which may include a supplier designation.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Before you may open for business, you must sign and deliver to us all bank documents needed to permit us to debit your bank account via ACH Electronic Transfer for all fees and payments due to us or our affiliates.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase uniforms from a vendor that we designate, or we must approve the uniforms in writing, prior to its use.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must comply with our computer hardware, software, and POS specifications.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have and you are required to provide independent access to the information that will be generated or stored in your computer systems, which includes, but not limited to, customer, transaction, and operational information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
If we offer refresher courses or update training, we reserve the right to charge, and you agree to pay, up to $250 per person per day, plus any expenses we incur to provide this training.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
- Average unit revenue hits $719k across 93 disclosed brands, but you cannot benchmark a prospect's financial health without FranCloud.Use our fit_scoring to compare any brand's AUV against the $719k segment average, identifying overperformers to target and underperformers to avoid, reducing wasted pipeline investment by 25%.
The vendor opportunity at Vertica Fitness
Vertica Fitness is a fitness franchisor headquartered in Arizona, running 7 locations — 5 franchised and 2 company-owned — at a $316,552 average unit volume and 66.7% year-over-year unit growth. The initial franchise term runs 10 years at an 8.25% royalty, and Item 19 of the FDD makes a financial performance representation.
Who controls software purchasing
Item 2 names Katrina Wyckoff as President and CEO, Dennis Mulgannon as Director of Franchising, and Sean Hansen as Franchise Development Manager. With no franchisor-mandated technology in the filing and fast unit growth, purchasing decisions for this small system are more likely to be split between HQ and individual studio operators than concentrated in one buying center.
Tech named in the FDD, and what is actually required
None of the systems named in the filing are contractually mandated. QuickBooks Online and WellnessLiving appear under Item 11 as already in use, making them the incumbents to displace; Facebook, Google Ads, Instagram, and Twitter are also named under Item 11, though nothing requires their use.
Procurement, renewals, and timing
Vertica Fitness runs an approved-supplier list under Item 8: franchisees must buy from designated vendors or secure franchisor approval, though advertising materials can come from the franchisor or another approved source, and alternative suppliers may be proposed. Item 17 offers successive renewal terms conditioned on compliance, a signed general release, and 180 days' written notice before expiration — and at 66.7% year-over-year growth, new openings are a more frequent trigger still.
How to read the Vertica Fitness FDD
The filing is embedded in the PDF viewer below, filed with state franchise regulators in 2025. Talk to FranCloud for a ranked list of comparable fitness brands worth pitching.
Questions vendors ask
Vertica Fitness, answered from the filing
President and CEO Katrina Wyckoff, together with Director of Franchising Dennis Mulgannon and Franchise Development Manager Sean Hansen, lead franchise operations and development at Vertica Fitness.
None of the systems named in the filing are contractually mandated. QuickBooks Online and WellnessLiving appear under Item 11 as already in use; Facebook, Google Ads, Instagram, and Twitter are named under Item 11 without being required.
Vertica Fitness operates 7 locations — 5 franchised, 2 company-owned — in the fitness segment, growing 66.7% year over year.
Vertica Fitness runs an approved-supplier list under Item 8. Franchisees must buy from designated vendors or secure franchisor approval; advertising materials can come from the franchisor or another approved source, and alternative suppliers may be proposed.
Item 17 offers successive renewal terms conditioned on compliance, a signed release, and 180 days' written notice before expiration. At 66.7% year-over-year unit growth, new openings are a frequent trigger for Item 11 technology decisions.
The full filing is available in the embedded PDF viewer below, filed with state franchise regulators in 2025.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Vertica Fitness files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 17 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit17
Top states by locations
| CA | 4 |
|---|---|
| FL | 2 |
| AZ | 2 |
| IL | 1 |
| UT | 1 |
Related Fitness brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.