From the filings

No mandated tech stackHQ-led decisions

Units

Home services

Software purchasing decisions at Units are controlled at the headquarters level by President and CEO Michael McAlhany and CFO Dan O’Dea. The most recent Franchise Disclosure Document (2025) does not disclose any mandated or recommended technology systems, indicating an open tech landscape for vendors. The addressable market consists of 74 total units, 70 of which are franchised, concentrated primarily in Texas, Florida, and California.

For software vendors selling into US franchise brands.

Live signals

Total units
74
70 franchised
Unit growth YoY
-1.408%
vs prior filing
AUV
$735K
Item 19, 2024
Royalty
4%
of gross sales
Ad fund
2%
national + local
Initial fee
$56K
per unit
Investment range
$733K–$1.27M
all-in, Item 7
Procurement
—
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2025)

Ongoing fees: 6% of gross sales (FY2025)Royalty 4%, Ad fund 2%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 4%Ad fund 2%

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall maintain full, complete, and accurate books, records, and accounts in accordance with the standard accounting system prescribed by Franchisor in the Manual or otherwise in writing.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

Franchisor shall have full access to all of Franchisee’s computer and point-of-sale data and systems and all related information by means of direct access and Internet to permit Franchisor to verify Franchisee’s compliance with its obligations under this Agreement.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall supply to Franchisor quarterly, in a form and at a date approved by Franchisor, a balance sheet as of the end of the preceding quarter and an income statement for the preceding quarter and the year-to-date.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 6

We are currently the only Approved Supplier for the purchase of Containers you must obtain for use with your Franchised Business

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor may revoke its approval of any item, service, or supplier at any time, and in its sole discretion, by notifying Franchisee.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

Franchisor and its Affiliates have the right to derive and to retain volume rebates, markups, and other benefits from suppliers or in connection with the sale or lease of any and all products and services.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

(Section 11.6) Supplier or Product All reasonable costs Time of Evaluation You must pay us for all expenses we Approval of evaluation incur in evaluating new suppliers or products you wish to use or purchase that we have not previously approved, regardless of whether we subsequently approve such supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If Franchisee desires to utilize any services or products that Franchisor has not approved (for services and products that require supplier approval), Franchisee shall first send Franchisor sufficient information, specifications, and samples for Franchisor to determine whether the service or product complies with its…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

in the Approved Location to us; cancel or assign to us any assumed names; pay all sums owed to us including damages and costs incurred in enforcing the termination provisions of the Franchise Agreement; return the Manual and all other Trade Secrets or other Confidential Information; assign your telephone and…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor, or its designee, has the right to inspect the Franchised Business at all reasonable times for cleanliness, maintenance, safety, quality, management practices, compliance with this Agreement, and strict adherence to the System.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We have the unrestricted right to update and otherwise modify the Operations Manual at any time, as we determine appropriate or necessary in our sole discretion.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Franchisee shall not locate the Franchised Business on a selected site without the prior written approval of Franchisor.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Franchisee shall spend no less than TEN THOUSAND DOLLARS ($10,000.00) during the three-month period leading up to the commencement of operation of the Franchise Business (“Grand Opening Advertising”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

Franchisee must spend a minimum of $3,000 each month on local advertising within the Protected Territory.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 8

You must participate in any Cooperative Advertising program established in your region.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase and use the information technology equipment and services that we designate, including our proprietary operating software (“UNITS Operating Software”).

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

lease or purchase the required point- of-sale or payment processing equipment and software and shall establish and solely utilize an account with a Franchisor-approved payment processing service provider.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisor has the right to require all Royalty Fees, Brand Fund Contributions, amounts due for purchases by Franchisee from Franchisor, and other amounts due to Franchisor to be paid and collected through an Electronic Depository Transfer Account.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Throughout the term of this Agreement and any renewal franchise agreement, Franchisee shall employ the Required Personnel on a full-time basis.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee shall abide by any uniform or dress-code requirements stated in the Manual.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall purchase and utilize computer and point-of-sale systems consisting of hardware and software in accordance with Franchisor’s specifications and requirements, including Franchisor’s designated software system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 8

We have the right to independently access all information collected or compiled by you at any time without first notifying you.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor may require additional training at any time for Franchisee and its Required Personnel at Franchisor’s sole discretion.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee or its Designated Manager must attend any mandatory System national conventions and pay the then-applicable registration fee for the convention.

The filing answers no to 1 question
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 8

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Units

Units is a home-services franchise with a compact but high-value footprint: 74 total locations, 70 of which are franchised. The system generated an average unit volume (AUV) of $734,542, with a 4.0% royalty rate flowing back to the franchisor. For a software vendor, the immediate addressable market is those 70 franchised locations, plus the 4 company-owned units that may serve as a testbed for corporate-led technology initiatives. The brand is independently owned, with no parent company on file, meaning decisions are made by a lean HQ team rather than a distant corporate parent.

The unit count contracted by 1.4% year-over-year, a signal that the franchisor may be focused on operational efficiency and unit-level profitability. That focus often creates an opening for vendors who can demonstrate a clear ROI on cost savings or revenue generation. The operator base is predominantly single-unit owners: 67 operators run just one location, while only 4 operators are multi-unit, controlling between 2 and 9 units each. No operator controls 10 or more locations. This fragmented ownership structure means any enterprise-wide software sale will need HQ endorsement, as individual franchisees lack the scale to drive system-wide adoption on their own.

Who controls software purchasing

The buying center at Units is compact and clearly identifiable from the FDD. Michael McAlhany serves as President and CEO, and Holly G. McAlhany holds the Vice President title. Dan O’Dea is the Chief Financial Officer, a role that typically holds significant sway over any technology expenditure that impacts unit economics or requires a capital outlay. Erik Lorensen, Vice President of Franchise Operations, and Joe Manuszak, Director of Operations, are the operational stakeholders who would evaluate any software that touches franchisee workflows, scheduling, or service delivery.

Because the franchisor has not mandated any specific technology stack, the HQ team functions as a gatekeeper rather than an implementer. A vendor’s path to adoption likely runs through the CFO for financial approval and the VP of Franchise Operations for field-level buy-in. The absence of a named CIO or CTO suggests that technology decisions are absorbed into existing leadership roles rather than managed by a dedicated IT function.

Mandated and current tech stack

The 2025 Franchise Disclosure Document is silent on mandated or recommended technology systems. No POS provider, CRM, scheduling platform, or field-service management tool is named in the available disclosures. This absence is itself a data point: it means the system operates without a standardized tech stack, and franchisees are likely using a patchwork of off-the-shelf or legacy tools to run their businesses.

For a software vendor, this represents a greenfield opportunity. A vendor that can package a compelling operational suite—covering scheduling, dispatching, invoicing, and customer communication—and present it to HQ as a system-wide standard could capture the entire network. The lack of an incumbent vendor also means there is no displacement battle; the sale is about adoption, not replacement.

Procurement, renewals, and timing

Item 8 of the FDD, which typically discloses procurement obligations and designated suppliers, was not captured in the available extract. Without that signal, the procurement model remains unconfirmed, but the absence of any mandated technology points toward an open or approved-supplier framework. Vendors should approach HQ directly to understand whether there is a formal vendor approval process or whether franchisees are free to select their own tools.

Renewal timing offers a secondary window for software conversations. The initial franchise term is 10 years, and renewal requires the franchisee to sign the then-current Franchise Agreement, which may contain materially different royalty, advertising, and operational terms. The renewal fee is $25,000. A franchisee approaching renewal is already facing a significant contractual and financial decision point, which can be a natural moment to introduce new technology that improves unit economics. However, with only 74 units in the system and a negative growth rate, the volume of renewals in any given year is small.

How to read the Units FDD

The 2025 Units Franchise Disclosure Document is the definitive source for understanding the legal and financial relationship between franchisor and franchisee. For software vendors, the most relevant sections are Item 11 (franchisor’s obligations), which would disclose any mandated technology or training requirements, and Item 8 (restrictions on sources of products and services), which defines the procurement model. The full FDD is embedded below for your review. Use it to validate the addressable market, identify contractual hooks for technology adoption, and understand the franchisor’s enforcement power over franchisee operations.

For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize the right opportunities.

Questions vendors ask

Units, answered from the filing

The buying center includes President and CEO Michael McAlhany and CFO Dan O’Dea. As a small, independently owned franchisor, the C-suite directly controls vendor selection and technology procurement decisions.
The 2025 FDD does not list any mandated or recommended point-of-sale or operational technology systems. Franchisees appear to have autonomy in selecting their own software tools.
There are 74 total units, comprising 70 franchised and 4 company-owned locations. The operator footprint is concentrated in Texas (7), Florida (7), and California (6).
The procurement model is not detailed in the available FDD extracts. Without a designated supplier mandate, the model likely leans toward an open or approved-supplier structure, leaving room for vendor introduction.
With a 10-year initial term and a -1.4% year-over-year unit decline, renewal-driven opportunities are limited. The $25,000 renewal fee and requirement to sign a materially different current agreement could trigger tech re-evaluation at the 10-year mark.
The 2025 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal and financial disclosures relevant to your sales pitch.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

69 operators run 71 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit67
2–9 units2

Top states by locations

TX7
CA6
FL5
PA4
GA3

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.