+26.087% units YoYHQ-led decisions

UBuildIt

Home services

Software purchasing control at UBuildIt sits with Bob Braudrick, the controlling member at the Oklahoma-based HQ. The franchisor mandates Constant Contact, Level 10 Marketing, and Planning Starts, creating a defined tech landscape for vendors to navigate. With 73 total units and 26% year-over-year growth, the addressable market is concentrated but expanding, particularly in Texas.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Constant ContactConstant Contact, Inc.
Mandatory
Marketing automationItem 11

inclusion in our Constant Contact email marketing system

Level 10 Marketing
Mandatory
Marketing automationItem 11

we currently designate Level 10 Marketing

Planning Starts
Mandatory
Proprietary systemItem 11

access to our exclusive online data base client management and reporting software, known as 'Planning Starts'

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
73
58 franchised
Unit growth YoY
+26.087%
vs prior filing
AUV
Item 19, 2023
Royalty
of gross sales
Ad fund
national + local
Initial fee
$35K
per unit
Investment range
$112K–$227K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at UBuildIt

UBuildIt operates 73 locations across the United States, with a unit mix of 58 franchised and 15 company-owned outlets. The brand posted 26.087% year-over-year unit growth in its most recent reporting period, signaling an active expansion phase. For software vendors, this means a growing base of potential users, though the total addressable market remains modest compared to larger franchise systems. The operator footprint is entirely single-unit owners—32 mapped operators across approximately 32 located units—with no multi-unit franchisees on file. This structure means any software adoption will likely require HQ-level approval and top-down rollout rather than multi-unit operator influence. The top states by unit count are Texas (10), Washington (4), Kentucky (3), Wisconsin (2), and Arkansas (1).

Who controls software purchasing

Software purchasing authority at UBuildIt is concentrated at the headquarters level. Bob Braudrick is listed as the controlling member and the sole named executive in the FDD's Item 1 disclosure. No other HQ personnel, such as a CIO, CTO, or VP of Operations, appear in the filing. For vendors, this means the path to a sale runs directly through Braudrick. The absence of a named technology or procurement executive suggests a lean HQ structure where the controlling member likely evaluates and approves all major vendor contracts personally. When pitching UBuildIt, expect a direct, founder-led decision process rather than a layered corporate procurement cycle.

Mandated and current tech stack

The 2023 FDD mandates three specific technology systems, all in the marketing category. Constant Contact by Constant Contact, Inc. is required for franchisees, alongside Level 10 Marketing and Planning Starts. No operational, POS, construction management, or back-office systems are disclosed as mandated or recommended in the filing. This presents a clear gap for vendors selling project management, CRM, scheduling, or financial software tailored to the home services and construction-adjacent space UBuildIt occupies. The existing mandated stack is narrowly focused on marketing execution, leaving substantial white space for operational tools that could support franchisees in managing custom home building and remodeling projects.

Procurement, renewals, and timing

UBuildIt's procurement framework is not detailed in the FDD. Item 8, which typically outlines designated suppliers, approved supplier programs, and rebate structures, contains no extract in the 2023 filing. This opacity means vendors must engage directly with HQ to understand whether there is a formal vendor approval process or if franchisees have autonomy in software selection. The initial franchise term is 10 years, and Item 17 specifies that renewal requires giving notice, signing a new contract, paying a fee, and meeting current standards for new franchisees. Critically, the renewal agreement may contain terms and conditions materially different from the original agreement. This clause creates a natural inflection point every decade where the franchisor can introduce new technology mandates or renegotiate vendor relationships across the system.

How to read the UBuildIt FDD

The UBuildIt Franchise Disclosure Document provides the regulatory baseline for understanding this system's obligations and structure. Key sections for software vendors include Item 11 for mandated technology and supplier disclosures, Item 17 for renewal and transfer terms that affect contract timing, and Item 20 for the full unit-level operator footprint. The 2023 filing shows a brand with no parent company, appearing independently owned, and a franchisee base composed entirely of single-unit operators. This independent structure means vendor agreements are negotiated directly with the controlling member rather than through a corporate parent's procurement department. For a ranked target list of franchise systems that match your software's ideal customer profile, FranCloud can help you prioritize your outreach.

Questions vendors ask

UBuildIt, answered from the filing

Bob Braudrick, the controlling member, is the sole named executive in the FDD. All purchasing decisions likely route through him, as no other HQ personnel are disclosed.
The 2023 FDD does not mandate a POS or operational system. The only mandated technologies are marketing-focused: Constant Contact, Level 10 Marketing, and Planning Starts.
There are 73 total units: 58 franchised and 15 company-owned. All 32 mapped operators are single-unit owners, with the largest concentration in Texas (10 units).
The procurement model is not disclosed in the FDD. Item 8 contains no extract, so it is unclear if UBuildIt uses designated suppliers, approved suppliers, or an open purchasing model.
Initial franchise terms are 10 years. Renewal requires signing a new contract, which may contain materially different terms, creating potential windows for new vendor evaluation at each renewal cycle.
The 2023 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item 11 and Item 17 disclosures.
Source

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Operator footprint

Who runs the locations

32 operators run 32 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit32

Top states by locations

TX10
WA4
KY3
WI2
AR1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.