True Movement® website
Mandatorymaintenance and updating of the True Movement® website and other brand level online platforms
HQ-led decisions
True Movement
FitnessSoftware purchasing decisions at True Movement are controlled at the headquarters level, where Director and President Erin Baker leads a small team including franchise development specialists Beth Potter and Kelli Sholdice, and Director of Operations Leslie Holmes. The only mandated technology disclosed in the 2026 FDD is the True Movement® website. The total number of franchised and company-owned units was not disclosed, making the addressable market size unclear from the FDD alone.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
Live signals
Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$338K–$1.06M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at True Movement
True Movement is a fitness franchise headquartered in Alberta, Canada. For software vendors, the immediate challenge is sizing the opportunity: the total number of franchised and company-owned units is not disclosed in the 2026 FDD. Without a disclosed unit count or year-over-year growth rate, vendors must rely on direct discovery to gauge the account's worth. The franchise operates on a 7.0% royalty and a 5-year initial term, with two additional 5-year renewal terms available. Average unit volume (AUV) is also not disclosed, so revenue-based ROI calculations for your software will require a conversation with the operator.
The brand appears independently owned, with no parent company on file. This flat structure means the HQ team you see in the FDD is likely the entire decision-making unit.
Who controls software purchasing
The FDD lists four individuals at headquarters. Erin Baker serves as Director, President, and Secretary-Treasurer, making her the most likely final authority on enterprise software contracts. Leslie Holmes, as Director of Operations, is the probable day-to-day owner of operational tools and the person most likely to evaluate platforms that touch studio workflows, scheduling, or member management. Franchise and Business Development Specialist Beth Potter and Franchise Business Development Manager Kelli Sholdice may influence tools that support franchise sales and onboarding. No operator-level buyers are mapped in our corpus, reinforcing a top-down, HQ-controlled purchasing model.
Mandated and current tech stack
The only technology explicitly mandated in the 2026 FDD is the True Movement® website. No point-of-sale system, class scheduling platform, CRM, or payment processor is named. This absence of mandated operational tech could signal an open environment where franchisees choose their own tools—or it could simply mean those requirements live outside the FDD. Vendors selling member management, billing, or fitness scheduling software should probe whether HQ has unpublished standards or preferred vendor relationships.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, leaving the formal purchasing model unclear. It is unknown whether True Movement designates specific suppliers, maintains an approved vendor list, or allows franchisees to buy freely. The renewal structure offers a timing signal: franchisees can renew for two successive 5-year terms, but must provide written notice at least 9 months before expiration and must complete any required refurbishing to meet system standards. The renewal fee is 25% of the then-current initial franchise fee. For a vendor, that 9-month notice window is a long lead time during which operators may be open to switching tools as part of a broader refresh. The requirement to execute the then-current franchise agreement—which may have materially different terms—could also introduce new technology mandates at renewal.
How to read the True Movement FDD
The full 2026 Franchise Disclosure Document is available below. Focus on Item 1 for the official list of executives, Item 11 for any franchisor assistance around technology that may not be labeled as a mandate, and Item 17 for the precise renewal conditions. Because the unit count and AUV are absent from the summary data, the FDD itself may contain those figures in Item 19 or Item 20. If you are building a ranked target list of fitness franchises, FranCloud can help you compare True Movement against brands with disclosed unit economics and clearer tech mandates.
Questions vendors ask
True Movement, answered from the filing
The buying center is small. Key contacts from the FDD include Erin Baker (Director, President), Leslie Holmes (Director of Operations), and franchise development managers Beth Potter and Kelli Sholdice.
The 2026 FDD mandates only the True Movement® website. No point-of-sale, CRM, or operational software vendors are named in the disclosure.
The total unit count—both franchised and company-owned—is not disclosed in the most recent FDD, so the exact addressable market is unknown.
The FDD does not include an Item 8 extract, so it is unclear whether they use designated suppliers, an approved supplier program, or an open procurement model.
With a 5-year initial term and 5-year renewal options, contract windows may align with renewal cycles. Franchisees must give 9 months' notice to renew, creating a long evaluation runway.
The FDD was filed with state franchise regulators in 2026. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment True Movement files a new annual FDD — usually the freshest signal of a vendor change.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.