+33.333% units YoYHQ-led decisions

The Ten Spot

Personal services

Software purchasing at The Ten Spot is controlled at the headquarters level, with a franchisor mandate for designated point of sale software, Spa Software Training, and System Site. The system currently consists of 4 franchised units, representing a small but growing addressable market for vendors. Key executives, including the CEO and COO, are identified in the 2025 FDD.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

designated point of sale software
Mandatory
POSItem 11

You must use our designated point of sale software and pay to our Approved Supplier a $250 initial licensing fee and a monthly licensing fee, which is currently $268.92.

Spa Software Training
Mandatory
Industry softwareItem 11

Spa Software Training 6 hours Remotely Provided

System Site
Mandatory
Proprietary systemItem 11

You are also required to participate in any System-wide area computer network, including any System Site that you are provided access to as our System franchisee

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
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Live signals

Total units
4
4 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$378K–$530K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at The Ten Spot

The Ten Spot is a personal services franchise with a current footprint of 4 units, all of which are franchised. The number of company-owned locations was not disclosed in the most recent FDD. The system reported year-over-year unit growth of 33.3%, signaling early-stage expansion. For software vendors, the immediate addressable market is small, but the growth trajectory and a 10-year initial term with renewal options create a long-tail opportunity to land as an incumbent provider early in the system's lifecycle. The average unit volume (AUV) is not disclosed in the FDD.

Who controls software purchasing

Software purchasing decisions are centralized at the franchisor headquarters. The 2025 FDD identifies four key executives: Kristen Gale (Chief Executive Officer and Director), Laura Wittholz (Chief Financial Officer), Stephanie Watson (Chief Operating Officer and President), and Kristin Leiska (Chief Brand Officer). For a vendor selling operational or financial software, the COO and CFO are the most logical entry points. The CEO's involvement signals a flat organizational structure where major technology commitments likely require top-level approval. No multi-unit operators are mapped in our corpus, reinforcing that all technology standards flow from the franchisor to the individual franchisees.

Mandated and current tech stack

The Ten Spot mandates three technology systems for its franchisees: a designated point of sale software, Spa Software Training, and System Site. The specific vendors behind these mandated systems are not named in the available FDD extract. This creates a potential displacement opportunity if a vendor can demonstrate superior integration or functionality compared to the incumbent. The mandate structure means that any software sale must first win over HQ; individual franchisees do not have autonomy to select alternative systems in these categories. Vendors should investigate whether these mandates cover the full tech stack or leave room for complementary tools in areas like scheduling, CRM, or inventory management.

Procurement, renewals, and timing

The FDD does not include an extract from Item 8 detailing procurement obligations, so the specific supplier approval process is unknown. The franchise agreement carries a 10-year initial term, with a conditional option to renew for two consecutive five-year periods, provided the franchisee satisfies all requirements. With only 4 units currently operating and a 33% growth rate, the system is in an early adoption phase. Software contract windows are more likely to open as new franchisees are onboarded rather than through mass renewal events. Vendors should monitor new unit openings as the primary trigger for technology evaluation.

How to read the The Ten Spot FDD

The 2025 Franchise Disclosure Document is the authoritative source for understanding The Ten Spot's technology mandates, procurement rules, and leadership structure. Item 11 details the franchisor's obligations, including required software and training systems. Item 8 outlines any restrictions on supplier sourcing. Item 1 lists the executives who control purchasing decisions. The embedded PDF viewer below contains the full filing. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize based on tech mandates, growth rates, and decision-maker access.

Questions vendors ask

The Ten Spot, answered from the filing

The FDD lists Kristen Gale (CEO), Laura Wittholz (CFO), Stephanie Watson (COO/President), and Kristin Leiska (Chief Brand Officer). The COO or CFO are likely the primary decision-makers for operational and financial software.
The 2025 FDD mandates a designated point of sale software, Spa Software Training, and System Site. The specific vendors for these systems are not named in the available data.
The system has 4 total units, all of which are franchised. The number of company-owned units was not disclosed in the most recent FDD.
The procurement model is not detailed in the available FDD extract. The franchisor mandates specific technology systems, suggesting a designated or approved supplier model for those categories.
The initial franchise term is 10 years, with an option to renew for two consecutive 5-year periods. With only 4 units and 33% recent growth, contract cycles are likely tied to new unit openings rather than mass renewals.
The FDD was filed with state franchise regulators in 2025. You can review the full document in the embedded PDF viewer below to analyze detailed Item 11 and Item 8 disclosures.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.