The Swing Bays

The vendor opportunity at The Swing Bays

The Swing Bays is a fitness concept headquartered in Colorado. According to its 2025 Franchise Disclosure Document, the system consists of exactly 1 unit, which is company-owned. The number of franchised units was not disclosed. This makes The Swing Bays a nascent, single-location operation. For software vendors, the immediate addressable market is this single unit, with an Average Unit Volume of $1,013,728. The sales motion here is not a scaled, multi-unit operator play but a direct conversation with the founders about the technology powering their flagship location and any future growth plans.

Who controls software purchasing

All purchasing authority rests with the two executives listed in Item 1 of the FDD: Dustin Miller, CEO and Founder, and Brenna Miller, COO. There are no franchisee operators mapped in our corpus, meaning there is no multi-owner dynamic to navigate. A vendor pitch should be directed squarely at this founding team, addressing the operational needs of a high-AUV fitness business that relies on proprietary software and specialized hardware like Trackman.

Mandated and current tech stack

The FDD is explicit about the technology franchisees must use. Item 11 mandates a Proprietary Software Program, Stripe by Stripe, Inc., Stripe tap-to-pay, and Trackman. This stack covers core operations, payment processing, and likely the brand's unique training or simulation experience. Any software vendor pitching The Swing Bays must articulate a clear integration path or complementary value proposition that does not displace these mandated systems, particularly the proprietary program and Trackman, which appear central to the concept.

Procurement, renewals, and timing

Procurement rules are not detailed in the most recent FDD; Item 8 provided no extract, leaving the designated or approved supplier model unknown. The franchise agreement carries a 10-year initial term. Renewal is conditional on executing the then-current form of franchise agreement, which may contain materially different terms, paying a $5,000 renewal fee, and meeting refurbishment and compliance standards. For a vendor, the most immediate timing play is not a renewal wave but the potential for system expansion if the brand begins franchising. Monitoring for new unit openings or FDD amendments will be key to identifying a future contract window.

How to read the The Swing Bays FDD

The full 2025 FDD is embedded below. This document, filed with state franchise regulators, contains the legal and financial disclosures governing the franchise relationship. For software vendors, the critical sections are Item 11 (the mandated tech stack listed above) and Item 1 (identifying the CEO and COO as the sole decision-makers). Reviewing these sections will confirm the single-unit structure and the specific systems already locked in, helping you tailor a pitch that respects their existing investments. For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.