Proprietary Software Program
Mandatorycustom design any software programs (“Proprietary Software Program”)
HQ-led decisions
The Swing Bays
FitnessSoftware purchasing at The Swing Bays is controlled directly by HQ, specifically CEO and Founder Dustin Miller and COO Brenna Miller. The franchise currently mandates a proprietary software program, Stripe for payments, and Trackman. With only 1 company-owned unit reported in the 2025 FDD, the addressable market is currently a single-location opportunity, making this a direct-to-founder sales motion.
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
StripeStripe, Inc.
Mandatorytwo Stripe tap-to-pay devices
Stripe tap-to-payStripe, Inc.
Mandatorytwo Stripe tap-to-pay devices
Trackman
Mandatorylicense to use Trackman software for each golf simulator bay
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.01M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$246K–$999K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at The Swing Bays
The Swing Bays is a fitness concept headquartered in Colorado. According to its 2025 Franchise Disclosure Document, the system consists of exactly 1 unit, which is company-owned. The number of franchised units was not disclosed. This makes The Swing Bays a nascent, single-location operation. For software vendors, the immediate addressable market is this single unit, with an Average Unit Volume of $1,013,728. The sales motion here is not a scaled, multi-unit operator play but a direct conversation with the founders about the technology powering their flagship location and any future growth plans.
Who controls software purchasing
All purchasing authority rests with the two executives listed in Item 1 of the FDD: Dustin Miller, CEO and Founder, and Brenna Miller, COO. There are no franchisee operators mapped in our corpus, meaning there is no multi-owner dynamic to navigate. A vendor pitch should be directed squarely at this founding team, addressing the operational needs of a high-AUV fitness business that relies on proprietary software and specialized hardware like Trackman.
Mandated and current tech stack
The FDD is explicit about the technology franchisees must use. Item 11 mandates a Proprietary Software Program, Stripe by Stripe, Inc., Stripe tap-to-pay, and Trackman. This stack covers core operations, payment processing, and likely the brand's unique training or simulation experience. Any software vendor pitching The Swing Bays must articulate a clear integration path or complementary value proposition that does not displace these mandated systems, particularly the proprietary program and Trackman, which appear central to the concept.
Procurement, renewals, and timing
Procurement rules are not detailed in the most recent FDD; Item 8 provided no extract, leaving the designated or approved supplier model unknown. The franchise agreement carries a 10-year initial term. Renewal is conditional on executing the then-current form of franchise agreement, which may contain materially different terms, paying a $5,000 renewal fee, and meeting refurbishment and compliance standards. For a vendor, the most immediate timing play is not a renewal wave but the potential for system expansion if the brand begins franchising. Monitoring for new unit openings or FDD amendments will be key to identifying a future contract window.
How to read the The Swing Bays FDD
The full 2025 FDD is embedded below. This document, filed with state franchise regulators, contains the legal and financial disclosures governing the franchise relationship. For software vendors, the critical sections are Item 11 (the mandated tech stack listed above) and Item 1 (identifying the CEO and COO as the sole decision-makers). Reviewing these sections will confirm the single-unit structure and the specific systems already locked in, helping you tailor a pitch that respects their existing investments. For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.
Questions vendors ask
The Swing Bays, answered from the filing
Dustin Miller (CEO and Founder) and Brenna Miller (COO) are the sole executives listed in the 2025 FDD. As the only decision-makers at this single-unit operation, they control all software purchasing directly.
The 2025 FDD mandates a Proprietary Software Program, Stripe by Stripe, Inc., Stripe tap-to-pay, and Trackman. These are required systems for the franchise operation.
The 2025 FDD discloses 1 total unit, which is company-owned. The number of franchised units was not disclosed, indicating the system is in its very earliest stage.
The procurement model is not disclosed in the most recent FDD. Item 8 did not yield an extract, so it is unclear if they use designated suppliers, approved suppliers, or an open procurement model.
With a 10-year initial term and a single new unit, renewal-driven windows are distant. The $5,000 renewal fee and requirement to execute the then-current agreement suggest a future window tied to any franchisee's 10-year cycle.
The Swing Bays 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and financial disclosures.
Source
Read the filing itself
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.