FacebookMeta
munications software, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, X (f/k/a T
From the filings
+100% units YoYHQ-led decisions
The Only Facial
Financial servicesThe Only Facial's 2026 FDD covers seven units, split two franchised and five company-owned, with a five-person leadership team at its Missouri headquarters overseeing purchasing across the network. The filing names Facebook, LinkedIn, and Twitter/X, though none of them is a contractual obligation. Unit count doubled year over year, making this a small but fast-growing target.
For software vendors selling into US franchise brands.
Live signals
Total units
7
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$299K–$460K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
LinkedInLinkedIn
y referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, X (f/k/a Twitter), LinkedIn, and online
TwitterX
e, commonly referred to as the Internet or World Wide Web, including any account, page, or other presence on a social or business networking media site, such as Facebook, X (f/k/a Twitter), LinkedIn,
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the business data only (customer data base, POS, sales, inventory, COGS) which is stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor within thirty (30) days after the close of each fiscal quarter, a quarterly profit and loss statement.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We, or an affiliate of ours, may be an approved, designated or exclusive supplier of some items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the right, in its business judgment, to require Franchisee to purchase any or all approved products, equipment, merchandise, or services used in the Franchised Business solely from Franchisor or an affiliate of Franchisor.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
None of the $4,186,463 in total revenue that we generated in our last fiscal year was the result of franchisee required purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that eighty-five percent (85%) of your expenditures for leases and purchases in establishing your Franchised Business and on an ongoing basis will be for goods and services which are subject to sourcing restrictions (that is, for which suppliers must be approved by us, or which must meet our standards or…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we consider an alternative supplier, product or service, you must pay us a fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase products from a party other than an approved supplier, you must submit to us a written request to approve the proposed supplier, together with evidence of conformity with our specifications as we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
At Franchisor’s option, Franchisee shall assign to Franchisor all rights to such telephone numbers and directory and other business listings, websites, social media accounts and any other online presence, and shall sign all forms and documents required by Franchisor and any third party to effect such transfer.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Periodic visits to and inspections of your location to evaluate the performance of the Franchised Business (Franchise Agreement, Section 7.8);.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right to make the Manual available through electronic, or non- electronic means, as it deems appropriate in its discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must operate the Franchised Business only at the location approved by us (“Approved Location”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Unless otherwise approved in writing by Franchisor, Franchisee shall not establish a separate Website.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall expend at least Fifteen Thousand Dollars ($15,000.00) on such grand opening advertising and promotion within sixty (60) days prior to the opening of the Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
During the remainder of the term of the Franchise Agreement, you shall expend, on a monthly basis, at least an amount equal to the greater of two percent (2%) of the Gross Sales from the previous month, or $3,500, on local marketing, advertising, and promotion.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Cooperative has been established applicable to the Franchised Business at the time the Franchisee commences operations hereunder, Franchisee shall immediately become a member of the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require you to purchase such items and services from our designated suppliers in order to assure the uniform quality, experience and image associated with The Only Facial businesses.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require you to purchase such items and services from our designated suppliers in order to assure the uniform quality, experience and image associated with The Only Facial businesses.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
In its sole discretion, Franchisor may collect payments initiated by Franchisor using such payment technology as is, or may become, available during the term, and all payments shall be made using the payment method indicated by Franchisor from time to time.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in our gift certificate program, consistent with the standards prescribed by us in the Manuals or otherwise in writing from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee shall maintain a competent, conscientious, trained staff, including a manager (who may be Franchisee) who has completed the training described in Section 6.1 hereof.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall take such steps as are necessary to ensure that its employees preserve good customer relations; render competent, prompt, courteous and knowledgeable service; wear uniforms of the color, design, and other specifications that Franchisor requires; present a neat and clean appearance during all hours of…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record all sales on a point-of-sale recordkeeping and control system designated by Franchisor, or on any other equipment specified by Franchisor in the Manual or otherwise in writing.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the business data only (customer data base, POS, sales, inventory, COGS) which is stored in your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You, your managers, and other employees shall also attend such additional courses, seminars and other training programs as we may reasonably require from time to time.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
The vendor opportunity at The Only Facial
The Only Facial's 2026 FDD describes a seven-unit financial services franchise, two franchised and five company-owned, that grew 100% year over year. The 6% royalty and five-year initial term are standard for a young system still weighted toward company ownership.
Who controls software purchasing
Item 2 names five officers at headquarters in Missouri: Andrea Erker (Chief Executive Officer), Jill Alaimo (Chief Training Officer), Maggie Poling (Chief Operating Officer), Jennifer Bellm (Chief Financial Officer), and Claire Farley (Director of Franchise Support). With five of the brand's seven units company-owned, this HQ team — not a network of independent franchisees — is the effective buying center for any system-wide software decision.
Tech named in the FDD, and what is actually required
Item 11 names Facebook, LinkedIn, and Twitter/X. None of the three carries a mandate: the FDD mentions them, but nothing in the filing obliges The Only Facial or its franchisees to use any of them. A vendor pitching into this account should treat the technology stack as open ground rather than assume any of these platforms is a locked-in requirement.
Procurement, renewals, and timing
Item 8 runs on an approved-supplier list: franchisees must buy products and equipment that meet company-established standards from approved sources, though they can propose an alternative supplier for approval. Item 17 sets a five-year renewal cycle that requires completing all remodeling to the then-current brand image, signing the then-current franchise agreement (which may carry materially different terms), and settling all monetary obligations first — each a checkpoint where a software or services conversation can enter the relationship.
How to read The Only Facial FDD
The filing was made with state franchise regulators in 2026. The embedded PDF viewer below lets you jump straight to Item 2 for the leadership roster, Item 8 for the supplier rules, and Item 11 for technology and training. Talk to FranCloud for a ranked list of similar targets before you build your outreach list.
Questions vendors ask
The Only Facial, answered from the filing
The FDD names Andrea Erker as CEO, Maggie Poling as COO, and Jennifer Bellm as CFO. With five of the brand's seven units company-owned, this leadership team is the buying center for any franchise-wide software decision.
The FDD requires none of the systems it names. Item 11 mentions Facebook, LinkedIn, and Twitter/X, but none of them is a contractual requirement.
Seven units as of the 2026 FDD — two franchised and five company-owned — up 100% year over year, in the financial services segment.
An approved-supplier list. Franchisees must buy products and equipment meeting company standards and specifications from approved sources, but they can propose an alternative supplier for approval.
The initial term is five years, and renewal requires remodeling the location to the brand's then-current image plus signing a new agreement — a natural point for a vendor conversation.
The filing was made with state franchise regulators in 2026. Use the embedded PDF viewer below to read Item 2 (officers), Item 8 (suppliers), and Item 11 (technology) directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Only Facial files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 17 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit17
Top states by locations
| MO | 10 |
|---|---|
| IN | 2 |
| NE | 1 |
| UT | 1 |
| TN | 1 |
Related Financial services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.