The Only Facial

The vendor opportunity at The Only Facial

The Only Facial operates 7 total units as of its 2026 FDD filing—2 franchised and 5 company-owned. The system reported 100% year-over-year unit growth, signaling active expansion. All 17 mapped operators are single-unit, with no multi-unit franchisees on file. The geographic footprint is concentrated in Missouri (10 units), with additional locations in Indiana (2), Nebraska (1), Utah (1), and Tennessee (1). For a software vendor, the immediate addressable market is small: 7 units, all under direct HQ influence. The growth trajectory, however, suggests a system in scaling mode, where early technology partnerships could become sticky as new franchised units come online.

Who controls software purchasing

HQ controls software purchasing. The 2026 FDD lists Andrea Erker as Chief Executive Officer and Maggie Poling as Chief Operating Officer. These are the most likely decision-makers for any enterprise or system-wide software evaluation. Additional executives include Jill Alaimo (Chief Training Officer), Jennifer Bellm (Chief Financial Officer), and Claire Farley (Director of Franchise Support). A vendor pitch should route through the CEO and COO, with the CFO likely involved in financial approval. There is no CIO or CTO named, which is consistent with a small, founder-led franchise system where operational leadership directly owns technology decisions.

Mandated and current tech stack

The Only Facial mandates Boulevard as its operational tech system. No other mandated or recommended vendors are disclosed in the FDD. This means Boulevard is the system of record for scheduling, point-of-sale, or practice management—vendors selling complementary or competitive tools must address integration with or displacement of Boulevard. The absence of other named systems leaves gaps that software vendors in areas like HR, payroll, inventory, or marketing automation could explore, provided they align with the system's small-unit operational reality.

Procurement, renewals, and timing

Item 8 of the FDD does not extract any procurement restrictions or designated supplier language. This suggests an open procurement model for non-mandated purchases, though any system-wide adoption would still require HQ approval given the centralized decision-making structure. Renewal terms are 5 years, with conditions including written notice, completion of required refurbishments, compliance with the franchise agreement, satisfaction of all monetary obligations, and execution of the then-current franchise agreement. These renewal triggers create natural windows for technology evaluation, particularly as franchisees must update equipment and signage to reflect the then-current brand image. With 100% unit growth and a small base, new unit openings represent the most immediate software sales opportunity.

How to read the The Only Facial FDD

The 2026 FDD is embedded below for full review. Key sections for software vendors include Item 1 (executive team and franchisor background), Item 8 (procurement obligations), Item 11 (mandated technology systems), and Item 17 (renewal and transfer conditions). The document confirms a Missouri-headquartered, independently owned franchisor with no parent company. Use the FDD to validate the decision-maker list, understand contractual tech requirements, and time your outreach around renewal cycles and new unit development. For a ranked target list of franchise systems matched to your software category, FranCloud can help.