From the filings

Mandated tech stackHQ-led decisions

The Maids

Home services

The Maids is the only approved supplier of its required software and SMART Start onboarding package, and every location must buy telephone and computer hardware and software meeting its standards. Across 369 US territories (338 franchised, 31 company-owned), franchised outlets held flat year over year, and the brand sits inside Gladstone Management.

For software vendors selling into US franchise brands.

Live signals

Total units
369
338 franchised
Unit growth YoY
0%
vs prior filing
AUV
$1.18M
Item 19, 2026
Royalty
6.9%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$118K–$141K
all-in, Item 7
Procurement
Approved supplier
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8.9%of gross sales (FY2026)

Ongoing fees: 8.9% of gross sales (FY2026)Royalty 6.9%, Ad fund 2%. Total 8.9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6.9%Ad fund 2%

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

The Franchisee acknowledges and agrees that TMI has the right to access, both electronically and through hard copy of printed data, all data and other information, including customer lists, maintained by the Franchisee on such computer equipment for purposes of monitoring compliance by the Franchisee with its…

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

The Franchisee will, at its expense, provide TMI with a monthly profit and loss statement and an annual profit 27 and loss statement.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We currently are the only approved supplier for the required software and the SMART Start Package.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have established an Advisory Council currently comprised of eight franchisees and one franchisor representative.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

TMI periodically may modify the lists of approved goods, services and suppliers, and the Franchisee will comply with such modified lists of approved goods, services and suppliers.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates reserve the right to derive revenue and material consideration on account of franchisee purchases and leases without restriction.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

72

Item 8

Collectively, the purchases described above are about 22% to 28% of your overall purchases and leases in establishing the Franchised Business, and 78% to 72% of your overall annual purchases and leases in operating the Franchised Business.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If the Franchisee proposes to use or sell any goods and services which TMI has not approved, or purchase any goods or services from suppliers that TMI has not approved, the Franchisee must first notify TMI in writing and provide sufficient information, specifications and samples concerning the goods or service and/or…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

The Franchisee acknowledges that TMI has the absolute right and interest in and to all telephone numbers and directory listings associated with the Marks, and the Franchisee hereby authorizes TMI to direct the telephone company and all listing agencies to transfer the Franchisee’s telephone numbers and directory…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

The Franchisee must comply with all applicable data security standards set by the payment card industry.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

TMI or its authorized agent shall have the right to audit or review the Franchisee’s books and records.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

TMI may from time to time revise the Manuals and the Franchisee expressly agrees to operate its Franchised Business in accordance with all such mandatory revisions.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Your business office must be in a commercial building that we approve and cannot be in a residential structure.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 7

No later than thirty (30) days prior to the opening of your The Maids® Business, you must spend a minimum of $5,000 in connection with pre-opening marketing activities for your The Maids® 21 Business (“Grand Opening Marketing”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to the Marketing Fund Fee you pay to us, you must invest a minimum per month on the local marketing of your The Maids® Business (“Local Marketing Requirement”).

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must use only supplies, equipment, certain computer hardware and software, and other items used in your The Maids® Business that we specify and approve, including certain Mr. Clean® branded products.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

In particular, you must use and offer each of the systems, services, equipment and products we designate.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must process all credit cards through designated credit card processing providers.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

The Franchisee will, from time to time during the term of this Agreement, execute such documents as TMI may request to provide the Franchisee’s unconditional and irrevocable authority and direction to its bank or financial institution authorizing and directing the Franchisee’s bank or financial institution to allow…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

The Franchisee will at all times have at least one Manager on duty that is responsible for supervising the employees and the business operations and for the sales and promotion of the Franchised Business.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

The Franchisee will require its employees to wear only the standard attire or uniforms which have been established and approved by TMI.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

The Franchisee acknowledges and agrees that TMI has the right to access, both electronically and through hard copy of printed data, all data and other information, including customer lists, maintained by the Franchisee on such computer equipment for purposes of monitoring compliance by the Franchisee with its…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to impose a charge of up to $250 per day plus trainer expenses for additional training depending upon the type, location and duration of the training provided.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

The Franchisee, and/or the Franchisee’s designated team member who has been approved in advance by TMI’s CEO to attend, must attend each of The Maids® National Convention which TMI holds periodically and pay TMI the applicable fee;

The filing answers no to 3 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Must the franchisee participate in a customer loyalty or rewards program?Item 16
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at The Maids

369 US territories — 338 franchised and 31 company-owned — already buy their required software and SMART Start onboarding package exclusively from The Maids, and franchised outlets held flat year over year. In fiscal year 2025 the company reported $232,971 in revenue from software maintenance and related fees, 1.2% of its $19.7 million total revenue — a defined technology line already running through headquarters that a vendor can size directly.

Who controls software purchasing

CEO and Board Director Cathy Skula, Chairwoman Erika Highland, CFO Calum Middleton, COO Dave Smith and CMO Steve Gregersen lead The Maids, part of Gladstone Management. The company is currently the only approved supplier for the required software and the SMART Start package, which means that core purchasing decision runs through this headquarters team rather than through any of the 106 franchisees that operate its 338 franchised territories.

Tech named in the FDD, and what is actually required

The required software and the SMART Start package are mandated exclusively from The Maids under Item 8. Item 11 requires every location to purchase and use telephone and computer hardware and software, including desktops or laptops, Office 365 and internet connections, meeting the company's standards, and to maintain all modifications and upgrades to those standards at the franchisee's expense.

Procurement, renewals, and timing

The Maids specifies most supplies, equipment and computer hardware and software that a location must use and approve, and is currently the only approved supplier for the required software and the SMART Start Package; there is no other product or service for which the company or its affiliates hold sole-supplier status. A franchisee seeking an alternate supplier can submit specifications for evaluation. Item 17 of the FDD sets renewal, transfer and termination terms, which is where a software vendor should look for the cadence of contract renegotiation.

How to read The Maids FDD

The embedded PDF viewer below carries the full 2026 Franchise Disclosure Document. Start with Item 11 for the computer-system mandate, Item 8 for the required-software and SMART Start terms, and Item 2 for the leadership roster. Talk to FranCloud for a ranked list of home-services franchise systems like this one, sized and scored for software fit.

Questions vendors ask

The Maids, answered from the filing

The Maids is currently the only approved supplier of its required software and the SMART Start package, which routes that purchase through headquarters for every location. CEO and Board Director Cathy Skula and Chairwoman Erika Highland lead the company, part of Gladstone Management.
The required software and the SMART Start onboarding package are mandated exclusively from The Maids under Item 8. Every location must also purchase telephone and computer hardware and software, including desktops or laptops, Office 365 and internet connections, meeting the company's standards.
The Maids operates 369 home-services territories in the US: 338 franchised and 31 company-owned, with franchised outlets holding flat year over year.
The Maids maintains an approved-supplier list and specifies most equipment and supplies itself; it is currently the only approved supplier for the required software and the SMART Start package. Franchisees may submit specifications for an alternate supplier for evaluation.
Item 17 of the FDD sets The Maids' renewal, transfer and termination terms, which is where a software vendor should look for the cadence of contract renegotiation across the network.
The embedded PDF viewer below holds The Maids' 2026 Franchise Disclosure Document in full. Read Item 11 for the computer-system mandate and Item 8 for the required-software and SMART Start terms.
Source

Read the filing itself

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

181 operators run 181 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit181

Top states by locations

CA23
FL19
TX12
NJ9
MA8

Ownership

The portfolio behind The Maids

unknown of gladstone management.

Related Home services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.