QuickBooks
Mandatory. No later than 90 days after you begin our on-boarding process, you must subscribe to the designated accounting software package as provided by our designated supplier, currently Intuit QuickBooks On
HQ-led decisions
The Lash Franchise Holdings
Personal servicesSoftware purchasing at The Lash Franchise Holdings is controlled at the headquarters level, with Founder and Chief Innovations Officer Anna Phillips and CEO Meg Roberts among the key executives. The franchise mandates Intuit QuickBooks Online for financial operations across its 113 locations. With 109 franchised units and 4 company-owned salons, the addressable market for software vendors is concentrated but uniform in its tech requirements.
Live signals
Total units
113
109 franchised
Unit growth YoY
0%
vs prior filing
AUV
$554K
Item 19, 2021
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$276K–$632K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks Online
ntly, $355 per subject to change. This Text Messaging Systems month As incurred subscription includes technical support provided by the POS supplier. This fee is imposed by us but QuickBooks Online $2
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at The Lash Franchise Holdings
The Lash Franchise Holdings operates 113 personal-services salons, 109 of which are franchised and 4 company-owned. The system shows no multi-unit operators—all 117 mapped operators run a single location. With an average unit volume of $554,000 and a 6.0% royalty, the franchise generates steady per-unit revenue, making it a stable target for software vendors selling into franchise networks. The unit footprint is concentrated in California (20), Texas (19), and Florida (9), with additional presence in Pennsylvania (5) and Ohio (4). No parent company is on file, indicating the brand is independently owned.
Who controls software purchasing
Purchasing decisions appear centralized at the headquarters level. The FDD lists Anna Phillips, Founder and Chief Innovations Officer, and Meg Roberts, Chief Executive Officer and President, as top executives. Kristin Kidd serves as Vice President, and Dave Keil holds the title of President. While no dedicated technology or procurement officer is named, the mandate of a specific accounting platform suggests HQ exerts direct control over software selection. Vendors should direct initial outreach to the executive team in Michigan.
Mandated and current tech stack
The only technology explicitly mandated in the FDD is Intuit QuickBooks Online, listed under both "Intuit QuickBooks Online" and "QuickBooks by Intuit Inc." No other systems—POS, scheduling, CRM, or payroll—are named as required or recommended. This narrow mandate leaves room for vendors to pitch complementary tools, provided they integrate with QuickBooks Online. The absence of a mandated POS is notable for a personal-services franchise and may represent an opening for vendors in that category.
Procurement, renewals, and timing
Item 8 of the FDD does not include an extract describing procurement restrictions or designated suppliers. This suggests either an open procurement model or one not detailed in the disclosure. Renewal terms, outlined in Item 17, allow franchisees in good standing to renew for two additional consecutive 5-year terms. To renew, franchisees must provide 180 days' notice, sign the then-current franchise agreement—which may contain materially different terms, including different royalty and marketing fee rates—and meet modernization and training requirements. These renewal windows, occurring at the 10-year and 15-year marks, are natural points when franchisees may evaluate new software.
How to read the The Lash Franchise Holdings FDD
The FDD is embedded below for full review. It is filed with state franchise regulators, though the specific filing year is not indicated in the available data. Key sections for software vendors include Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal conditions). The executive list in Item 1 identifies the buying center, while Item 20 provides the state-level unit counts that define the addressable market. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
The Lash Franchise Holdings, answered from the filing
Key executives include Founder Anna Phillips and CEO Meg Roberts. The FDD does not name a dedicated CIO, but purchasing authority appears centralized at HQ given the mandated QuickBooks requirement.
The FDD mandates Intuit QuickBooks Online for accounting. No POS, CRM, or other operational systems are named as required or recommended in the disclosure.
113 total units: 109 franchised and 4 company-owned. All 117 mapped operators are single-unit, with no multi-unit operators reported.
The FDD does not disclose a designated supplier list or procurement restrictions in Item 8. The procurement model is not specified in the available extract.
Initial franchise terms are 10 years, with two optional 5-year renewals. Renewal requires 180 days' notice and signing the then-current agreement, which may include materially different terms.
The FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below. The most recent filing year is not specified in the available data.
Source
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FDD alert
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Operator footprint
Who runs the locations
117 operators run 117 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit117
Top states by locations
| CA | 20 |
|---|---|
| TX | 19 |
| FL | 9 |
| PA | 5 |
| OH | 4 |
Ownership
The portfolio behind The Lash Franchise Holdings
predecessor of The Lash Lounge Franchise, LLC.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.