From the filings

+2.844% units YoYHQ-led decisions

The Exercise Coach

Fitness

The Exercise Coach requires every studio to buy its exercise equipment and license its operating software exclusively from affiliate Gymbot, and separately mandates HubSpot under Item 11. Across 221 US studios (217 franchised, 4 company-owned), franchised outlets grew 2.8% year over year, with an Item 19 average of $304,317 for Qualifying Studios open the full 2025 measuring year.

For software vendors selling into US franchise brands.

Live signals

Total units
221
217 franchised
Unit growth YoY
+2.844%
vs prior filing
AUV
$304K
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$263K–$481K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2026)

Ongoing fees: 7% of gross sales (FY2026)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

HubSpotHubSpot
Mandatory
CrmItem 11

Is) on your Business in real time to identify trends and actionable insights, understand performance and more informed strategic decisions. You will use our designated CRM system, HubSpot, as your sal

ADPADP
PayrollItem 8

Pro 2 Recumbent Bike Designs for Health Rebate 15% of purchase price (Nutritional Supplements) MicroShield Rebate $50 per unit Zogics (cleaning wipes) Rebate 2% of purchase price ADP Franchises & Affi

InBodyInBody
Industry softwareItem 8

t Zogics (cleaning wipes) Rebate 2% of purchase price ADP Franchises & Affiliations Referral fee 5% revenue share for 5 years of invoices InBody Rebate 8% of pre-shipment price of InBody units NutriDy

QuickBooks OnlineIntuit
AccountingItem 8

generated $2,993,100 in revenue as a result of Page 18 Franchise Disclosure Document (2026) franchisee purchases or leases of goods and services. The source of this information is QuickBooks Online. D

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You must obtain and use QuickBooks Online subscription.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent unlimited access to the data collected on your computer and POS system and there are no contractual limits imposed on our access.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within 90 days after the end of each calendar year, you must prepare and send us a balance sheet (as of the end of the calendar year) and profit and loss statement for the prior calendar year.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are currently the exclusive supplier for the mobility and movement analysis software, CRM and phone/SMS system, and the employee business productivity platform (email accounts and Microsoft Suite).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We may require that you change your equipment.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

52538

Item 8

During that year, we generated $52,538 in revenue as a result of franchisee purchases or leases of goods and services, which represents 0.62% of our total revenue for that year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may receive rebates, payments or other material benefits from suppliers based on your purchases and leases.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must reimburse all costs we incur, and pay our hourly fee ($50 per hour) for the time we spend, evaluating products and suppliers you propose.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase or lease a source-restricted item from a non-approved supplier you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

(i) any telephone numbers and/or domain names associated with your Studio; and (ii) any regular, classified or other telephone directory listings associated with the Marks (you hereby authorize the foregoing companies to transfer such telephone numbers, domain names and listings to us and you authorize us, and…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You agree to: (i) adhere to all applicable compliance standards established by PCI- DSS;

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

For quality control purposes we may periodically: (a) inspect your Studio in accordance with §6.5 and §16.1; (b) hire mystery shoppers or quality assurance firms to inspect your Studio; and/or (c) implement client satisfaction programs (including use of evaluation cards and surveys).

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We can modify the Manual at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

The Franchise Agreement grants you the right to operate a single Studio from a site we approve.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Except for the webpage we provide, you may not: (a) develop, host, or otherwise maintain a website (or other digital presence) bearing our Marks; (b) utilize the Internet to conduct digital or online advertising; or (c) engage in ecommerce.

Is a minimum grand opening advertising spend required?

Yes

Item 7

During the pre-opening phase of your Grand Opening Period, you must spend an amount on local advertising and marketing that equals or exceeds the minimum expenditure amount listed in the table below.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

After your Grand Opening Period expires, you must spend at least $4,000 per month on approved local advertising and marketing (pro-rated the 1st month if your Grand Opening Period expires on a day other than the last day of the month).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

You must fully participate and implement all required customer loyalty, rewards and other affinity programs designed to increase customer loyalty, generate new clients or improve overall demand for, and utilization of the services offered by, Studios.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If your Studio is located within a region subject to an advertising cooperative you must: (a) participate in the cooperative according to its rules and procedures and abide by its decisions; and (b) pay a cooperative advertising fee.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase your POS system and license the required business management and scheduling system software from suppliers we designate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

All exercise and fitness-related equipment must meet our standards and specifications and be purchased only from suppliers we designate or approve.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must sign an ACH Authorization Form (attached to the Franchise Agreement as ATTACHMENT "E") permitting us to electronically debit your designated bank account for all amounts owed to us and our affiliates

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must participate in any gift card program we establish and honor all gift cards, even if purchased from us or another Studio.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

Your employees must wear the uniforms we require.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must purchase your POS system and license the required business management and scheduling system software from suppliers we designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent unlimited access to the data collected on your computer and POS system and there are no contractual limits imposed on our access.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use all Technology Systems we designate.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may also charge you a training fee of up to $500 per person per day for each person who attends: (a) Management Training after you open (i.e., new Managing Owner or manager); (b) retraining after failing a prior attempt; (c) remedial training; (d) additional training you request; or (e) refresher or supplemental…

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Franchise agreement
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
  2. 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
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The vendor opportunity at The Exercise Coach

221 US fitness studios (217 franchised, 4 company-owned) already run a tightly controlled technology stack: affiliate Gymbot is the exclusive designated supplier of both the exercise equipment and the software that runs it, and HubSpot is separately mandated under Item 11. Franchised outlets grew 2.8% year over year, and the Item 19 average for Qualifying Studios open the entire 2025 measuring year was $304,317 — a fitness network with real revenue and a technology bill already built into every studio's cost structure.

Who controls software purchasing

CEO Brian R. Cygan, COO Brad Bundy and Wellness Director Gerianne M. Cygan lead The Exercise Coach, which reserves the right under Item 11 to require any Technology System component it designates. The franchisor is currently the exclusive supplier for the mobility and movement-analysis software, the CRM and phone/SMS system, and the employee productivity platform (email and Microsoft Suite), which routes the purchasing decision through headquarters rather than any individual studio.

Tech named in the FDD, and what is actually required

HubSpot is mandated under Item 11. Gymbot is the exclusive designated supplier of all exercise equipment, including the proprietary EXERBOTICS equipment, and the software and technology used to operate it; franchisees must license that software exclusively from Gymbot and must also license TEC Apps exclusively from Gymbot at no charge beyond the technology fee. FranBoost is a designated supplier for digital marketing services. Item 11 also requires JustCall phone and SMS integration, the FlexBI business intelligence platform, a QuickBooks Online subscription and an iPad Pro, and the required equipment package includes an InBody 270 body-composition scale. Franchisees must also purchase their POS system and business-management and scheduling software from suppliers the franchisor designates.

Procurement, renewals, and timing

The Exercise Coach classifies goods and services as source-restricted under Item 8: they must meet its specifications or come from an approved or designated supplier, and it is currently the exclusive supplier for mobility and movement-analysis software, the CRM and phone/SMS system, and the employee productivity platform, with Gymbot and FranBoost as its named affiliate suppliers for equipment and marketing. A franchisee who wants a non-approved supplier must send a written request for approval. Item 17 allows renewal for a 5-year term if the franchisee is not in default, signs the then-current agreement, remodels the studio, and upgrades furniture, fixtures and equipment — the remodel-and-upgrade requirement is where a technology-refresh conversation naturally opens.

How to read The Exercise Coach FDD

The embedded PDF viewer below carries the full 2026 Franchise Disclosure Document. Start with Item 11 for the Gymbot and HubSpot mandates, Item 8 for the exclusive-supplier list, and Item 2 for the leadership roster. Talk to FranCloud for a ranked list of fitness franchise systems like this one, sized and scored for software fit.

Questions vendors ask

The Exercise Coach, answered from the filing

The Exercise Coach centralizes the decision: affiliate Gymbot is the exclusive designated supplier of all exercise equipment and its operating software, and HubSpot is separately mandated under Item 11. CEO Brian R. Cygan and COO Brad Bundy lead the company that sets those requirements.
HubSpot is mandated under Item 11. Franchisees must also license Gymbot's proprietary software for the EXERBOTICS equipment, use a POS and scheduling system from a designated supplier, and route mobility-analysis software, CRM/phone-SMS and email through the franchisor's exclusive-source stack. Item 11 also requires JustCall, FlexBI and QuickBooks Online.
The Exercise Coach runs 221 fitness studios in the US: 217 franchised and 4 company-owned, with franchised outlets growing 2.8% year over year.
The Exercise Coach runs an approved and exclusive-supplier model: mobility and movement-analysis software, the CRM and phone/SMS system, and the employee productivity platform come from the franchisor, exercise equipment from Gymbot, digital marketing from FranBoost, and branded marketing materials from the franchisor or suppliers it designates or approves. Franchisees may request approval of an alternate supplier.
Item 17 lets a franchisee renew for a 5-year term after not being in default, remodeling the studio, upgrading equipment, extending the lease, and signing the then-current franchise agreement. That remodel-and-upgrade renewal point is the natural moment to reopen a technology conversation.
The embedded PDF viewer below holds The Exercise Coach's 2026 Franchise Disclosure Document in full. Read Item 11 for the Gymbot and HubSpot mandates and Item 8 for the exclusive-supplier list.
Source

Read the filing itself

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The Exercise Coach2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

35 operators run 35 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit35

Top states by locations

IL6
TX5
CA4
GA3
FL2

Related Fitness brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.