Is) on your Business in real time to identify trends and actionable insights, understand performance and more informed strategic decisions. You will use our designated CRM system, HubSpot, as your sal
From the filings
The Exercise Coach
FitnessThe Exercise Coach requires every studio to buy its exercise equipment and license its operating software exclusively from affiliate Gymbot, and separately mandates HubSpot under Item 11. Across 221 US studios (217 franchised, 4 company-owned), franchised outlets grew 2.8% year over year, with an Item 19 average of $304,317 for Qualifying Studios open the full 2025 measuring year.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Pro 2 Recumbent Bike Designs for Health Rebate 15% of purchase price (Nutritional Supplements) MicroShield Rebate $50 per unit Zogics (cleaning wipes) Rebate 2% of purchase price ADP Franchises & Affi
t Zogics (cleaning wipes) Rebate 2% of purchase price ADP Franchises & Affiliations Referral fee 5% revenue share for 5 years of invoices InBody Rebate 8% of pre-shipment price of InBody units NutriDy
generated $2,993,100 in revenue as a result of Page 18 Franchise Disclosure Document (2026) franchisee purchases or leases of goods and services. The source of this information is QuickBooks Online. D
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must obtain and use QuickBooks Online subscription.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent unlimited access to the data collected on your computer and POS system and there are no contractual limits imposed on our access.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within 90 days after the end of each calendar year, you must prepare and send us a balance sheet (as of the end of the calendar year) and profit and loss statement for the prior calendar year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the exclusive supplier for the mobility and movement analysis software, CRM and phone/SMS system, and the employee business productivity platform (email accounts and Microsoft Suite).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may require that you change your equipment.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
52538Item 8
During that year, we generated $52,538 in revenue as a result of franchisee purchases or leases of goods and services, which represents 0.62% of our total revenue for that year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates, payments or other material benefits from suppliers based on your purchases and leases.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must reimburse all costs we incur, and pay our hourly fee ($50 per hour) for the time we spend, evaluating products and suppliers you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase or lease a source-restricted item from a non-approved supplier you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
(i) any telephone numbers and/or domain names associated with your Studio; and (ii) any regular, classified or other telephone directory listings associated with the Marks (you hereby authorize the foregoing companies to transfer such telephone numbers, domain names and listings to us and you authorize us, and…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You agree to: (i) adhere to all applicable compliance standards established by PCI- DSS;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
For quality control purposes we may periodically: (a) inspect your Studio in accordance with §6.5 and §16.1; (b) hire mystery shoppers or quality assurance firms to inspect your Studio; and/or (c) implement client satisfaction programs (including use of evaluation cards and surveys).
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can modify the Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
The Franchise Agreement grants you the right to operate a single Studio from a site we approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except for the webpage we provide, you may not: (a) develop, host, or otherwise maintain a website (or other digital presence) bearing our Marks; (b) utilize the Internet to conduct digital or online advertising; or (c) engage in ecommerce.
Is a minimum grand opening advertising spend required?
YesItem 7
During the pre-opening phase of your Grand Opening Period, you must spend an amount on local advertising and marketing that equals or exceeds the minimum expenditure amount listed in the table below.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After your Grand Opening Period expires, you must spend at least $4,000 per month on approved local advertising and marketing (pro-rated the 1st month if your Grand Opening Period expires on a day other than the last day of the month).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must fully participate and implement all required customer loyalty, rewards and other affinity programs designed to increase customer loyalty, generate new clients or improve overall demand for, and utilization of the services offered by, Studios.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If your Studio is located within a region subject to an advertising cooperative you must: (a) participate in the cooperative according to its rules and procedures and abide by its decisions; and (b) pay a cooperative advertising fee.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase your POS system and license the required business management and scheduling system software from suppliers we designate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All exercise and fitness-related equipment must meet our standards and specifications and be purchased only from suppliers we designate or approve.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must sign an ACH Authorization Form (attached to the Franchise Agreement as ATTACHMENT "E") permitting us to electronically debit your designated bank account for all amounts owed to us and our affiliates
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in any gift card program we establish and honor all gift cards, even if purchased from us or another Studio.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
Your employees must wear the uniforms we require.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase your POS system and license the required business management and scheduling system software from suppliers we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent unlimited access to the data collected on your computer and POS system and there are no contractual limits imposed on our access.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must purchase and use all Technology Systems we designate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may also charge you a training fee of up to $500 per person per day for each person who attends: (a) Management Training after you open (i.e., new Managing Owner or manager); (b) retraining after failing a prior attempt; (c) remedial training; (d) additional training you request; or (e) refresher or supplemental…
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
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The vendor opportunity at The Exercise Coach
221 US fitness studios (217 franchised, 4 company-owned) already run a tightly controlled technology stack: affiliate Gymbot is the exclusive designated supplier of both the exercise equipment and the software that runs it, and HubSpot is separately mandated under Item 11. Franchised outlets grew 2.8% year over year, and the Item 19 average for Qualifying Studios open the entire 2025 measuring year was $304,317 — a fitness network with real revenue and a technology bill already built into every studio's cost structure.
Who controls software purchasing
CEO Brian R. Cygan, COO Brad Bundy and Wellness Director Gerianne M. Cygan lead The Exercise Coach, which reserves the right under Item 11 to require any Technology System component it designates. The franchisor is currently the exclusive supplier for the mobility and movement-analysis software, the CRM and phone/SMS system, and the employee productivity platform (email and Microsoft Suite), which routes the purchasing decision through headquarters rather than any individual studio.
Tech named in the FDD, and what is actually required
HubSpot is mandated under Item 11. Gymbot is the exclusive designated supplier of all exercise equipment, including the proprietary EXERBOTICS equipment, and the software and technology used to operate it; franchisees must license that software exclusively from Gymbot and must also license TEC Apps exclusively from Gymbot at no charge beyond the technology fee. FranBoost is a designated supplier for digital marketing services. Item 11 also requires JustCall phone and SMS integration, the FlexBI business intelligence platform, a QuickBooks Online subscription and an iPad Pro, and the required equipment package includes an InBody 270 body-composition scale. Franchisees must also purchase their POS system and business-management and scheduling software from suppliers the franchisor designates.
Procurement, renewals, and timing
The Exercise Coach classifies goods and services as source-restricted under Item 8: they must meet its specifications or come from an approved or designated supplier, and it is currently the exclusive supplier for mobility and movement-analysis software, the CRM and phone/SMS system, and the employee productivity platform, with Gymbot and FranBoost as its named affiliate suppliers for equipment and marketing. A franchisee who wants a non-approved supplier must send a written request for approval. Item 17 allows renewal for a 5-year term if the franchisee is not in default, signs the then-current agreement, remodels the studio, and upgrades furniture, fixtures and equipment — the remodel-and-upgrade requirement is where a technology-refresh conversation naturally opens.
How to read The Exercise Coach FDD
The embedded PDF viewer below carries the full 2026 Franchise Disclosure Document. Start with Item 11 for the Gymbot and HubSpot mandates, Item 8 for the exclusive-supplier list, and Item 2 for the leadership roster. Talk to FranCloud for a ranked list of fitness franchise systems like this one, sized and scored for software fit.
Questions vendors ask
The Exercise Coach, answered from the filing
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
35 operators run 35 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| IL | 6 |
|---|---|
| TX | 5 |
| CA | 4 |
| GA | 3 |
| FL | 2 |
Related Fitness brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.