+50% units YoYHQ-led decisions

THE DRIVEWAY COMPANY

Home services

Software purchasing at The Driveway Company is directed by a lean HQ team in Texas, where Sherry Rose (CEO) and Jessica Wescott (CFO & COO) oversee a 36-unit franchise network. The franchisor mandates House Call Pro, HCP Software, and QuickBooks, creating a defined tech stack with limited room for displacement but clear integration and adjacent-category opportunities. With 50% year-over-year unit growth and a $262,764 average unit volume, the addressable market is small but expanding rapidly.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

HCP Software
Mandatory
Industry softwareItem 11

HCP Software Training 4 hours

House Call Pro
Mandatory
Field serviceItem 11

House Call Pro business management and POS software

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

QuickBooks financial accounting software

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
36
36 franchised
Unit growth YoY
+50%
vs prior filing
AUV
$263K
Item 19, 2023
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$89K–$169K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at The Driveway Company

The Driveway Company operates 36 franchised units, all in the home services segment, with headquarters in Texas. The network grew units by 50% year-over-year, and the 2023 FDD reports an average unit volume of $262,764. For software vendors, the immediate addressable market is 36 locations, but the growth trajectory and a 10-year initial term with 5-year renewals mean the installed base will likely expand. The franchisor is part of TDC Holdings, LLC, and the operator footprint shows 32 mapped operators—30 single-unit and 2 multi-unit—spread across Texas (9 units), South Carolina (7), North Carolina (3), Georgia (3), and Florida (2). No company-owned units are disclosed in the FDD.

Who controls software purchasing

Software purchasing authority sits at the franchisor level. The 2023 FDD Item 1 lists Sherry Rose as Chief Executive Officer and Jessica Wescott as Chief Financial Officer & Chief Operating Officer. Courtney Harmon serves as President, and Caleb Ward is Vice President of Finance. Nicole Morris, Operations Manager, rounds out the named HQ team. For a vendor pitch, the CFO/COO and VP of Finance are the likely economic buyers for financial and operational platforms, while the CEO and President hold final sign-off. The mandated tech stack (detailed below) confirms that HQ prescribes core systems, so any software sale must start with this group.

Mandated and current tech stack

The 2023 FDD mandates three specific software systems for all franchisees: House Call Pro, HCP Software, and QuickBooks by Intuit Inc. House Call Pro serves as the field service management platform, covering scheduling, dispatching, and customer communication. HCP Software is listed alongside it, though its exact function (CRM, estimating, or compliance) is not detailed in the FDD extract. QuickBooks handles accounting. This stack leaves no room for a competing core operating system, but vendors of complementary tools—payment processing, marketing automation, inventory, or analytics—can position against the gaps between these mandated platforms. Integration with House Call Pro and QuickBooks is table stakes.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—designated supplier, approved supplier, or open—is not publicly disclosed. Given the three mandated systems, the practical model is HQ-controlled. Renewal conditions in Item 17 require franchisees to sign the then-current form of franchise agreement, which may contain materially different terms, and to upgrade equipment and vehicles to meet current standards. Renewal terms are 5 years. With 50% unit growth and a 10-year initial term, new units are entering the system regularly, creating recurring onboarding windows for software vendors. The multi-unit operators (2 of 32) may influence purchasing at the margin, but HQ mandates dominate.

How to read the The Driveway Company FDD

The 2023 Franchise Disclosure Document is the authoritative source for vendor due diligence. Item 1 identifies the executive team and ownership under TDC Holdings, LLC. Item 11 lists the mandated technology systems—House Call Pro, HCP Software, and QuickBooks—and is the starting point for any competitive or complementary software pitch. Item 17 outlines renewal terms and the requirement to adopt the then-current agreement, which signals when franchisees may be forced to adopt new tech. The embedded PDF viewer below contains the full filing. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

THE DRIVEWAY COMPANY, answered from the filing

CEO Sherry Rose and CFO/COO Jessica Wescott are the named executives in the 2023 FDD. Courtney Harmon (President) and Caleb Ward (VP of Finance) round out the buying center for operational and financial software decisions.
The 2023 FDD mandates three systems: House Call Pro for field service management, HCP Software, and QuickBooks by Intuit for accounting. Franchisees must use all three.
There are 36 total units, all franchised. The operator footprint shows 32 mapped operators across roughly 34 located units, concentrated in Texas (9), South Carolina (7), and three other states.
The 2023 FDD does not include an Item 8 procurement extract, so designated-supplier versus approved-supplier status is not publicly disclosed. Assume HQ-controlled purchasing given the mandated tech stack.
Initial franchise terms run 10 years. Renewal terms are 5 years and require signing the then-current agreement, which may have materially different terms. Renewal cycles and 50% unit growth suggest ongoing evaluation windows.
The 2023 FDD was filed with state franchise regulators. You can view it in the embedded PDF viewer below this page. It contains the full Item 1 executive list, Item 11 tech mandates, and Item 17 renewal conditions.
Source

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THE DRIVEWAY COMPANY2023 FDDView only
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Operator footprint

Who runs the locations

32 operators run 34 mapped locations — 2 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit30
2–9 units2

Top states by locations

TX9
SC7
NC3
GA3
FL2

Ownership

The portfolio behind THE DRIVEWAY COMPANY

parent_company of TDC Holdings, LLC.

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.