QuickBooks OnlineIntuit
Mandatorysuite of office software (including email, word processing, a web browser and other programs) and approved accounting software, currently QuickBooks Online. You are also required to subscribe to and u
From the filings
+45.455% units YoYHQ-led decisions
The Dog Wizard
Personal servicesSoftware purchasing at The Dog Wizard is controlled at the headquarters level, with Chief Executive Officer Grant Reeves and Senior Vice President of Sales & Business Development Jason Watson as key buying-center contacts. The system currently mandates a Customer Relationship Management (CRM) system and QuickBooks Online by Intuit Inc. The addressable market consists of 97 total units, 96 of which are franchised, presenting a concentrated but growing target for vendors.
For software vendors selling into US franchise brands.
Live signals
Total units
97
96 franchised
Unit growth YoY
+45.455%
vs prior filing
AUV
—
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$119K–$198K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ADPADP
Payments to Us We receive quarterly payments of 10% of the net payment processing revenue from our processor, Fullsteam/Vonigo Pay. We receive quarterly payments from our partner ADP of 10% of the fir
FacebookMeta
permitted to have your own website but will be allowed to have a page pursuant to our guidelines and subject to our approval. You are permitted to have a digital presence such as Facebook pages and gr
Google Business ProfileGoogle
t will be allowed to have a page pursuant to our guidelines and subject to our approval. You are permitted to have a digital presence such as Facebook pages and groups, Instagram, Google Business Prof
InstagramMeta
but will be allowed to have a page pursuant to our guidelines and subject to our approval. You are permitted to have a digital presence such as Facebook pages and groups, Instagram, Google Business Pr
QuickBooksIntuit
managing Google 20 NA Online via Zoom My Business (GMB) • Software Training for Trainers- Scheduling Appointments and Being Organized • Software Training to Manage the Business • QuickBooks and Accoun
VonigoVonigo
to establish and operate the Franchised Business. Supplier Payments to Us We receive quarterly payments of 10% of the net payment processing revenue from our processor, Fullsteam/Vonigo Pay. We receiv
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You are required to use our standard accounting and budgeting software and the required chart of accounts that we will provide to operate the Franchised Business.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must at all times give us unrestricted and independent electronic access to your computer systems and information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must also provide to us by February 15 of each year your profit and loss statement, and balance sheet statements, for the prior year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or an affiliate are approved suppliers and the only approved suppliers of training services, advertising material, logoed attire, Dog Wizard leashes, kennels, collars, and various training accessories.
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
We have established an organization to facilitate communication between us and franchisees operating under the Marks and the System (the “Franchisee Advisory Council”).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may revoke our approval of a product, service or supplier at any time and for any reason by providing you written notice or through a change to the Manual.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
222847Item 8
In the fiscal year ending December 31, 2024, we earned $222,847 from required purchases from franchisees, representing 7% of our total revenue of $3,174,526.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We receive quarterly payments of 10% of the net payment processing revenue from our processor, Fullsteam/Vonigo Pay.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
65Item 8
We estimate that required purchases and leases by franchisees will represent approximately 65%- 80% of your costs to establish and operate the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We have the right to charge reasonable fees to cover our costs (which may include salary costs of our employees or agents to review and evaluate the product, service or supplier and fees payable to independent businesses qualified to certify, research or analyze the product, service or supplier, as appropriate).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Approval of Alternate Suppliers If you propose to use any products or services and/or supplier which is not then approved by us, you must first notify us and submit sufficient information concerning such products or services and/or supplier so that we will decide at our sole discretion whether such products or…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We have the right to review your business operations, in person, by mail, or electronically, and to inspect your operations and obtain your paper and electronic business records related to the Franchised Business and any other operations taking place through your Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may from time to time revise the contents of the Manual, and you agree to comply with each new or changed standard, after receiving notice of such revision.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are not permitted to have your own website but will be allowed to have a page pursuant to our guidelines and subject to our approval.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We require you to spend at least $1500 each month on local advertising and marketing, pursuant to our guidelines.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 16
In the operation of your Franchised Business, you may only purchase, use and sell certain products and services that we require or approve.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase certain training supplies from our affiliate or a designated vendor pursuant to our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 6
In processing all revenue that you collect from your customers, you must use the merchant payment processor that we authorize.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We require you to execute an Automatic Bank Draft Authorization and pay most fees to us via ACH electronic funds transfer.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You and your employees must always wear our logoed apparel whenever training dogs and/or in any customer engagement.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have, and you are required to provide independent access to, the information that will be generated or stored in your computer systems and software, which includes, but is not limited to, customer, transaction, and operational information.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
We have also established a technology package, including a Customer Relationship 27 Management (CRM) system that you will be required to use to generate and provide real-time metrics that are essential for monitoring performance and compliance.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
If, at the end of training, we feel that you, your on-site business manager, designated trainer, or other trainer(s) are not at a satisfactory level to operate your Franchised Business, we may allow you or your trainer to continue training at your expense at the rate of $1000 per week to get you or them to a…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You must attend at your own expense such regional or national meetings and gatherings as we deem necessary at dates and locations selected by us.
The filing answers no to 3 questions
- Must the franchisor approve the franchisee's site or location before opening?Item 12
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at The Dog Wizard
The Dog Wizard operates 97 total units, with 96 of those being franchised locations. The system is experiencing rapid expansion, posting a 45.5% year-over-year unit growth rate. The franchisee base is predominantly single-unit operators: 28 operators run a single location, while only 2 are multi-unit operators controlling between 2 and 9 units. No operators control 10 or more units. Geographically, the footprint is concentrated in Florida (7 units), Colorado (5), California (4), Illinois (3), and North Carolina (2), with a total of 30 mapped operators across approximately 32 located units. This structure means a software vendor is primarily selling into a network of independent small-business owners, but with a franchisor that exerts clear control over technology mandates.
Who controls software purchasing
Technology purchasing authority sits at the franchisor headquarters. The executive team listed in the 2025 FDD includes Grant Reeves, Chief Executive Officer, and Jason Watson, Senior Vice President of Sales & Business Development. For a vendor pitching operational or sales-enablement software, Watson is the likely day-to-day decision-maker, while Reeves holds ultimate budgetary authority. Krissy Spero, Academy Director, may be a stakeholder for any learning management or training platform. The franchisor’s ability to mandate systems means that winning a deal at HQ can unlock adoption across the entire 96-unit franchise base, though franchisee compliance and local buying preferences should still be validated.
Mandated and current tech stack
The 2025 FDD explicitly mandates two technology systems. First, a Customer Relationship Management (CRM) system is required, though the specific vendor is not named in the available extract. Second, QuickBooks Online by Intuit Inc. is mandated for financial management. No point-of-sale, scheduling, or marketing automation platforms are disclosed as mandated. This creates a clear wedge for vendors offering complementary solutions that integrate with QuickBooks Online or fill the operational gaps around the unnamed CRM. The absence of a mandated POS or field-service management tool is a notable opening for vendors in those categories.
Procurement, renewals, and timing
Procurement rules are not detailed in the available FDD extract. Item 8, which typically outlines designated suppliers, approved suppliers, or open procurement, provides no signal in this case. Vendors should assume a mixed model until they can review the full document or engage the franchisor directly. Renewal timing offers a predictable trigger for technology evaluation. The initial franchise term is 10 years, and renewal requires franchisees to modernize equipment, signs, and materials to meet then-current system standards, pay a renewal fee, and sign the current Franchise Agreement. With 96 franchised units on rolling 10-year cycles and a recent surge in new openings, a steady stream of operators will be entering renewal windows and facing mandatory tech upgrades.
How to read the The Dog Wizard FDD
The full 2025 Franchise Disclosure Document is embedded below. Vendors should focus on Item 11 for a complete list of mandated technology and supplier obligations, Item 8 for any procurement restrictions that might block a direct sale to franchisees, and Item 19 for financial performance representations that can inform a return-on-investment pitch. The document was filed with state franchise regulators and represents the most current public disclosure available. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize your outreach.
Questions vendors ask
The Dog Wizard, answered from the filing
The buying center includes Chief Executive Officer Grant Reeves and Senior Vice President of Sales & Business Development Jason Watson. Krissy Spero, Academy Director, may influence training-related tools. Decisions appear centralized at the franchisor level.
The 2025 FDD mandates a Customer Relationship Management (CRM) system and QuickBooks Online by Intuit Inc. No specific point-of-sale system is named as mandated in the available data.
There are 97 total units: 96 franchised and 1 company-owned. The system shows rapid growth, with a 45.5% year-over-year unit increase. Top states are Florida (7), Colorado (5), and California (4).
The procurement model is not disclosed in the most recent FDD. Item 8 signals regarding designated or approved suppliers are absent from the available extract, so the degree of vendor lock-in is currently unknown.
The initial franchise term is 10 years. Renewals require modernizing equipment and signing the then-current agreement. With 96 franchised units and recent rapid growth, a rolling window of renewal-triggered tech evaluations is likely opening continuously.
The 2025 Franchise Disclosure Document was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 tech mandates and Item 19 financials directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Dog Wizard files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
29 operators run 30 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit28
2–9 units1
Top states by locations
| FL | 7 |
|---|---|
| CO | 4 |
| CA | 4 |
| IL | 3 |
| NC | 2 |
Ownership
The portfolio behind The Dog Wizard
unknown of itk9.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.