The Customer Factor
Mandatorythe Business Management System that you will be required to utilize and access is a version of The Customer Factor
HQ-led decisions
The Carpet Chemist Franchising
Home servicesSoftware purchasing at The Carpet Chemist Franchising flows through a single decision-maker: CEO Brandon Cerrito, the only executive listed in the 2022 FDD. The system currently mandates The Customer Factor for operations, and with just one company-owned unit on file, the addressable market is extremely narrow. Vendors evaluating this brand should understand the centralized control and limited unit count before allocating outreach resources.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2022
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$82K–$121K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at The Carpet Chemist
The Carpet Chemist Franchising operates in the home services segment with a single company-owned unit as of its 2022 FDD. The number of franchised units is not disclosed, and our corpus maps no operator footprint. For software vendors, this represents a micro-opportunity: one location, one buyer, and no immediate scale. The brand is headquartered in Kentucky and lists Brandon Cerrito as CEO—the only executive on file. Any vendor pitch must account for this centralized, founder-led structure where a single decision-maker controls technology adoption.
Who controls software purchasing
Brandon Cerrito, CEO, is the sole named executive in the 2022 FDD. In a system this small, software evaluation and purchasing authority almost certainly sits with him. There is no CIO, CTO, or VP of Operations listed. Vendors should prepare for a direct, relationship-driven sales process rather than navigating a layered procurement department. The absence of a franchisee base means no multi-operator influence on tech decisions—everything runs through HQ.
Mandated and current tech stack
The 2022 FDD mandates one system: The Customer Factor. This is the only technology vendor named in the disclosure. No POS, CRM, scheduling, or financial systems beyond The Customer Factor are disclosed as required or recommended. For vendors selling complementary or replacement software, the current stack is thin, which could signal opportunity if the brand grows. However, with one unit, switching costs and integration complexity are minimal from the buyer's perspective, so any pitch must emphasize clear, immediate ROI.
Procurement, renewals, and timing
Item 8 of the FDD—which typically outlines procurement obligations, designated suppliers, and purchasing cooperatives—contains no extract in our data. The procurement model is therefore not publicly known. On renewals, Item 17 provides detail: franchisees (if any exist) may renew for up to two additional 10-year terms after the initial 10-year term, provided they give 180 days' written notice, sign the then-current franchise agreement, execute a general release, pay a renewal fee, and meet all other conditions. The owner must also personally guarantee the renewal agreement. For software vendors, the 180-day notice window and decadal renewal cycle suggest long sales cycles tied to franchise agreement milestones rather than annual budget cycles.
How to read the The Carpet Chemist FDD
The 2022 Franchise Disclosure Document is the definitive source for understanding this brand's obligations, fees, and operational requirements. Key items for software vendors include Item 8 (procurement, though not available here), Item 11 (mandated systems—here, The Customer Factor), and Item 17 (renewal and transfer conditions). The FDD was filed with state franchise regulators and is embedded below for your review. Use it to verify the single-unit count, the 8.0% royalty, the 10-year initial term, and the centralized leadership under Brandon Cerrito before building your pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
The Carpet Chemist Franchising, answered from the filing
Brandon Cerrito, CEO, is the sole executive listed in the 2022 FDD. All software purchasing decisions likely route through him given the single-unit, HQ-controlled structure.
The 2022 FDD mandates The Customer Factor. No other operational or POS systems are disclosed as required or recommended in the filing.
The 2022 FDD reports one total unit, which is company-owned. The number of franchised units is not disclosed, and no operator footprint is mapped in our corpus.
The FDD contains no extract from Item 8, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed.
Renewal terms run 10 years, with up to two additional 10-year terms possible. The initial term is 10 years. With only one unit, contract windows are tied to that single location's cycle and any future franchise sales.
The 2022 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document directly on this page.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.