MBO
MandatoryMBO listed as a subject in Studio Manager Training Program with 10 hours classroom and 20 hours on-the-job training
HQ-led decisions
TA Tracy Anderson
FitnessSoftware purchasing at TA Tracy Anderson is controlled at the New York headquarters, where CEO Tracy Anderson and COO/CFO Steve Yacht oversee a small, fully company-owned footprint of 5 locations. The franchise already mandates Mindbody by Mindbody, Inc. and MBO for operations, so any pitch must address integration or displacement of these systems. With no franchised units mapped and a 2025 FDD on file, the addressable market is currently limited to the corporate entity itself.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
MindbodyMindbody, Inc.
MandatoryCurrently, we require you to use and contract with Mindbody, which requires a monthly subscription of approximately $500.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
5
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
3%
national + local
Initial fee
$50K
per unit
Investment range
$1.34M–$2.95M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at TA Tracy Anderson
TA Tracy Anderson operates a compact, fully company-owned network of 5 fitness studios, all controlled from its New York headquarters. For software vendors, the immediate addressable market is those 5 corporate locations. The FDD does not disclose any franchised units, and our corpus maps no franchisee operators. This means any software sale is a direct-to-HQ conversation, not a multi-operator rollout. The royalty rate is 7.0%, and the initial franchise term is 5 years, though these metrics currently apply only if the brand resumes franchising.
Who controls software purchasing
The 2025 FDD Item 1 lists Tracy Anderson as Chief Executive Officer and Steve Yacht as Chief Operating Officer and Chief Financial Officer. With no franchisee layer, these executives—along with Chairman Chris Asplundh Jr., President of Talent Development Maria Kelling, and President of Communications Steven Beltrani—form the buying center. A vendor pitch should be aimed at the COO/CFO for operational and financial software, or at the CEO for brand-aligned technology. There is no separate CIO or CTO named in the filing.
Mandated and current tech stack
TA Tracy Anderson mandates two systems: MBO and Mindbody by Mindbody, Inc. Both are listed as required in the FDD. This is a locked environment for any vendor selling POS, scheduling, or studio-management software. To displace either, you would need to demonstrate clear superiority and a migration path acceptable to HQ. The FDD does not disclose any other mandated or recommended technology, so ancillary tools—marketing, HR, analytics—may be open for pitch if you can show value to a 5-location corporate group.
Procurement, renewals, and timing
The FDD provides no Item 8 extract, leaving the procurement model unspecified. It is not clear whether the franchisor designates suppliers, maintains an approved list, or allows open purchasing. Renewal terms in Item 17 are detailed: a franchisee must notify the franchisor 6 to 12 months in advance, be in full compliance, sign the then-current franchise agreement (which may differ materially from the original), pay a Successor Fee, and meet refurbishment and training conditions. The renewal term is 5 years. For a vendor, these windows are theoretical until franchised units exist, but they signal a structured, HQ-controlled refresh cycle.
How to read the TA Tracy Anderson FDD
The 2025 FDD is embedded below. Focus on Item 1 for executive names, Item 11 for the mandated Mindbody and MBO systems, and Item 17 for renewal triggers. Note the absence of an Item 8 procurement disclosure and the lack of franchised unit data. This document confirms a centralized, corporate-owned structure where all software decisions run through New York. For a ranked target list of franchise systems that match your software, FranCloud can help you prioritize based on real FDD data.
Questions vendors ask
TA Tracy Anderson, answered from the filing
CEO Tracy Anderson and COO/CFO Steve Yacht are the key executives listed in the FDD. With only 5 company-owned units, purchasing decisions are centralized at HQ.
The 2025 FDD mandates MBO and Mindbody by Mindbody, Inc. for franchise operations. No other mandated systems are disclosed.
There are 5 total units, all company-owned. The number of franchised units is not disclosed in the most recent FDD.
The FDD does not include an Item 8 procurement extract, so whether they use designated suppliers, approved suppliers, or an open model is not disclosed.
Franchise agreements run 5 years. Renewal requires 6–12 months' notice and signing the then-current agreement, which may have materially different terms.
The 2025 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.