ZenotiZenoti
Mandatoryfrom our required supplier, Zenoti, LLC. You will pay the provider this monthly fee. Prior to opening, at a time agreed between Sugar Sugar and you, you may be required to license Zenoti Lite which wi
From the filings
+400% units YoYHQ-led decisions
Sugar Franchise Systems
Personal servicesSugar Franchise Systems runs 9 personal-services locations — 5 franchised, 3 company-owned — with an average unit volume around $175,580, and mandates Zenoti for booking and operations under Item 6. Unit count is up 400% year over year, making this a genuinely fast-growing, HQ-controlled network.
For software vendors selling into US franchise brands.
Live signals
Total units
9
5 franchised
Unit growth YoY
+400%
vs prior filing
AUV
$176K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$36K
per unit
Investment range
$162K–$421K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent unlimited access to the data collected on your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ninety (90) days after the end of each calendar year, you must prepare a balance sheet for your Business (as of the end of the calendar year) and an annual statement of profit and loss and source and application of funds.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliates are currently the suppliers for substantially all of the items included in the startup package described in Item 5 (exceptions being for commonly used items such as gloves, cotton rounds, etc.).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change the software or technology that you must use at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
67141.45Item 8
In the fiscal year ending December 31, 2024, we received $67,141.45 as a result of franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates, payments or other material benefits from suppliers based on franchisee purchases and we have no obligation to pass them on to our franchisees or use them in any particular manner.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must reimburse us for all costs that we incur in reviewing a proposed supplier and testing the products.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a non-approved supplier, you must send us a written request for approval and submit any additional information that we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you hereby authorize the Agencies to transfer such telephone numbers, domain names and listings to us and you authorize us, and appoint us and any officer we designate as your attorney-in-fact to direct the Agencies to transfer the telephone numbers, domain names and listings to us if you fail or refuse to do so
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To ensure compliance with this Agreement, we or our representatives will have the right to enter your Spa, evaluate your operations and inspect or examine your books, records, accounts and tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can modify the Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must locate and obtain our approval of the premises from which you will operate your Spa within 90 days after your sign the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
At this time, we do not allow our franchisees to maintain their own websites or market their businesses on the Internet (except through the webpage we provide and through approved social media channels).
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to pay us $10,000 for grand opening marketing activities to promote the opening of your Spa, which we will disburse to vendors on your behalf.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
you must spend, on a monthly basis, a minimum of the greater of four percent (4%) of your Gross Revenues or Two Thousand Two Hundred Fifty Dollars ($2,250) per month on local advertising to promote your Spa.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require that you purchase or lease certain “source restricted” goods and services for the development and ongoing operation of your Business.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require that you purchase or lease certain “source restricted” goods and services for the development and ongoing operation of your Business.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must utilize the POS system and software that we specify.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will be required to sign an ACH Authorization Form (attached to the Franchise Agreement as 0), permitting us to electronically debit your designated bank account for payment of all fees payable to us (other than the initial franchise fee) as well as any amounts that you owe to us or our affiliates for the…
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must use our required supplier for uniforms.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must utilize the POS system and software that we specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent unlimited access to the data collected on your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You may be required to pay us a training fee of up to $300 per person per day, determined in our sole discretion, for:
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at these conferences is mandatory.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee participate in a gift card program?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Sugar Franchise Systems
Sugar Franchise Systems operates 9 personal-services locations — 5 franchised and 3 company-owned — with an average unit volume near $175,580 on a 6.0% royalty. Item 19 makes a financial performance representation, and unit count grew 400% year over year, a sharp expansion for a brand this size. That growth curve, combined with a franchisor-mandated software layer, makes this an attractive target for anything that plugs into or around the existing stack.
Who controls software purchasing
Item 2 names a lean leadership team: President Aimee Blake and Chief Operations Officer William Johner. With Zenoti already required system-wide, this is the team that owns any decision to add, replace, or integrate with that platform.
Tech named in the FDD, and what is actually required
Zenoti, under Item 6, is mandated — the FDD obliges every location to use it for scheduling and studio operations. No other systems are named in this filing.
Procurement, renewals, and timing
Item 8 places Sugar Franchise Systems on an approved-supplier list: most operating supplies, inventory, and branded marketing materials must come from the franchisor or an affiliate, or from another designated or approved supplier, though franchisees can request approval of an alternative. Item 17 renewal requires the franchisee to be in good standing, give timely notice, remodel to then-current standards, sign a general release, and execute the then-current franchise agreement, which may carry materially different terms, for another 10-year term.
How to read the Sugar Franchise Systems FDD
The 2025 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to jump to Items 2, 6, 8, and 17.
Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.
Questions vendors ask
Sugar Franchise Systems, answered from the filing
President Aimee Blake and Chief Operations Officer William Johner lead the brand, and with Zenoti already mandated centrally under Item 6, this leadership team is the buying center for any adjacent operations software.
Zenoti is mandated under Item 6 — every location must use it for booking and studio management.
9 total, split 5 franchised and 3 company-owned, in personal services, with unit count up 400% year over year.
An approved-supplier list under Item 8, covering most operating supplies, inventory, and branded marketing materials from the franchisor or an affiliate, or from designated/approved suppliers, with room to propose alternatives.
The initial term is 10 years, under Item 17, renewing on good standing, timely notice, a remodel to then-current standards, and the then-current franchise agreement. 400% unit growth means most near-term activity will follow new-unit openings.
The 2025 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Items 2, 6, 8, and 17 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Sugar Franchise Systems files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 20 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit16
2–9 units1
Top states by locations
| AZ | 8 |
|---|---|
| FL | 4 |
| CA | 1 |
| OH | 1 |
| NC | 1 |
Ownership
The portfolio behind Sugar Franchise Systems
unknown of microspa concepts.
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.