Styles Studios Fitness

The vendor opportunity at Styles Studios Fitness

Styles Studios Fitness presents a micro-opportunity for software vendors: a single, company-owned fitness studio headquartered in Illinois with its sole operating location in Wisconsin. The 2025 Franchise Disclosure Document reports 1 total unit, with no franchised locations and no disclosed year-over-year unit growth. For a vendor, this is not a volume play. The addressable market is exactly 1 location, making any sales effort a pure account-based motion targeting the HQ decision-maker.

The brand operates on a 10-year initial franchise term with a 6.0% royalty rate. Average unit volume is not disclosed in the FDD. Renewal is possible for two additional 5-year terms, subject to conditions including signing the then-current franchise agreement, executing a general release, and paying a renewal fee. This structure means any software contract tied to the single unit could have a long lifecycle, but the renewal windows are narrow and require written notice between 90 and 180 days prior to expiration.

Who controls software purchasing

Carrie Kepple, listed as Chief Executive Officer in the 2025 FDD, is the only named executive. In a single-unit, company-owned system, the CEO typically holds direct authority over all operational and technology spending. There is no CIO, CTO, or VP of IT on file. Vendors should expect a consolidated buying process where the CEO evaluates, approves, and implements software decisions without a layered procurement committee.

No multi-unit operators exist in the system. The operator footprint consists of 1 mapped operator across the single location, with zero operators in the 2-9, 10-24, or 25+ unit bands. This reinforces the HQ-centric purchasing model: there is no franchisee layer to influence or decentralize software adoption.

Mandated and current tech stack

The 2025 FDD mandates specific hardware and digital infrastructure. The Gantner G17 reader is required, indicating an access control or member check-in system is in place. The Ingenico Lane card payment reader is also mandated, pointing to a specific payment terminal standard for in-studio transactions. Additionally, a System Website is required, though the FDD does not name a specific vendor or platform for web hosting or content management.

This tech stack leaves clear gaps for vendors. No mandated point-of-sale software, scheduling platform, CRM, or marketing automation tool is disclosed. The mandated items are hardware and a generic website requirement, suggesting the software layer around these tools may be open to vendor pitches—provided the solution integrates with Gantner and Ingenico hardware.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model remains undisclosed. It is unclear whether the franchisor designates specific suppliers, maintains an approved vendor list, or allows operators to source freely. For a single-unit system, this ambiguity likely means the CEO sets procurement policy on a case-by-case basis.

Renewal conditions, outlined in Item 17, require compliance with the franchise agreement, a written notice window of 90 to 180 days, execution of the then-current agreement, a general release, and a renewal fee. Owners must also personally guarantee the renewed agreement. These conditions apply to franchisees, but with no franchised units currently operating, the renewal mechanics are theoretical for now. Software vendors should monitor any future franchise sales for contract timing opportunities tied to new unit openings or the initial 10-year term expiration of the existing company unit.

How to read the Styles Studios Fitness FDD

The full 2025 FDD is embedded below. Key sections for software vendors include Item 11 for the franchisor's mandated technology obligations, Item 17 for renewal and term details that signal contract windows, and Item 1 for executive names that map the buying center. With only one unit, the document is concise, but the tech mandates are specific and worth reviewing in full before any outreach. When you're ready to prioritize franchise targets with real tech-intent data, FranCloud can help you build a ranked list.