promote uniformity and quality in your operations and the services you render, we require you to use designated business management system software, currently Weave phone system, Jane which includes E
From the filings
Structural Elements
Health servicesSoftware purchasing at Structural Elements is controlled at the franchisor level, with Douglas Bertram listed as the registered agent in the 2026 FDD. The system already mandates Jane, MyEmma, and QuickBooks Online by Intuit Inc., leaving a narrow window for complementary tools. With only 3 total units (2 franchised, 1 company-owned), the addressable market is small but concentrated.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
12%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ender, we require you to use designated business management system software, currently Weave phone system, Jane which includes EMR, point of sale, and scheduling capabilities, and QuickBooks Online fo
rrently Weave phone system, Jane which includes EMR, point of sale, and scheduling capabilities, and QuickBooks Online for accounting software (currently priced at $28 per month). MyEmma is used for e
o promote your Franchised Clinic except as a location-specific page through our domain “STRUCTURALELEMENTS.COM.” However, you may utilize social media presence on websites such as Facebook, with our a
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We require you to use designated business management system software, currently Weave phone system, Jane which includes EMR, point of sale, and scheduling capabilities, and QuickBooks Online for accounting software (currently priced at $28 per month).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will be able to independently access all information that you store through the business management software, for which we will have administrative access rights.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee will provide SEF with all financial reports that SEF may reasonably require from time to time in the form prescribed by SEF (the “Financial Reports”), whether specified in the Manuals or otherwise in writing.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
In the future we or our affiliate may be a supplier or the sole supplier of certain items; however, at this time we are not the only designated supplier for any of the items you need to use in your Franchised Clinic except for (se)® branded retail products and orthotics as described in this disclosure document.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We will provide, in the Manuals or by other written or electronic form, a list of items you will need to purchase for resale or to operate your Franchised Clinic and, if required, a list of one or more Designated Suppliers for some or all of these items which we may revise from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
4238Item 8
As our last fiscal year ended December 31, 2025, we received $4,238 as a result of purchases made by Unit Franchisees, which was 2.01% of our total revenue of $207,881 for the fiscal year ending December 31, 2025.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
However, we expect to make some profit on items that you purchase through us, and we reserve the right to require third-party suppliers to pay us fees or other consideration for the privilege of being able Structural Elements Unit FDD (2026) 16 81725762v6 to supply products or services to our franchisees.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge a $500 fee to review your request for approval of an item, service or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee may make a written request that it be permitted to purchase Inventory from a supplier, or use a product, other than as specified in the Manuals (the “New Supplier Request”).
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
direct all telephone companies, telephone directory publishers, and telephone directory listing agencies (collectively, the “Telephone Companies”) with which Franchisee has Telephone Numbers and Listings: (i) to transfer all Franchisee’s Interest in such Telephone Numbers and Listings to SEF;
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Whether or not SEF designates approved suppliers of these services, Franchisee must comply with the Payment Card Industry Data Security Standards as they may be revised and modified by the Payment Card Industry Security Standards Council
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee knowingly maintains false books or Franchisee submits one or more materially false reports to SEF, or Franchisee denies SEF’s authorized representatives access to Franchisee’s books and records during an audit or inspection;
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
SEF may update the Manuals periodically to reflect changes in the System and the operating requirements applicable to the Franchised Clinic, and Franchisee must comply with each requirement within such reasonable time as SEF may require; or if no time is specified, within thirty (30) days after receiving notification…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Must approve the location of the Franchised Clinic.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain a website to promote your Franchised Clinic except as a location-specific page through our domain “STRUCTURALELEMENTS.COM.”
Is a minimum grand opening advertising spend required?
YesItem 11
We require you to spend a minimum of $15,000 on local advertising and promoting the Franchised Clinic within the first 3 months of operations.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee shall expend monthly at least one thousand five hundred dollars ($1,500) on local advertising, marketing and promotion (“Minimum Local Marketing Expenditure”).
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase your inventory of branded retail products and all orthotics from us or from our designated suppliers, as we specify, including a minimum of $15,000 in inventory prior to opening your franchise.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must use a data storage program, scheduling program and computer hardware that we designate.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
SEF may require that Franchisee maintain credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, and electronic-funds-transfer systems that SEF designates as mandatory, and that Franchisee must not use any such services or…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All periodic fees will be charged by electronic funds transfer (debit) from your bank account, but we reserve the right to change the manner and method of payment for all payments owed to us.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Franchised Clinic must always be under the direct full-time supervision of a Designated Manager, which is you if you are an individual, or is an individual you select if you are a business entity.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
To promote uniformity and quality in your operations and the services you render, we require you to use designated business management system software, currently Weave phone system, Jane which includes EMR, point of sale, and scheduling capabilities, and QuickBooks Online for accounting software
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will be able to independently access all information that you store through the business management software, for which we will have administrative access rights.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use the electronic medical records software designated by SEF
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may also offer one-day regional training sessions, in person or online, three times a year for refresher courses to our franchisees.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Such of Franchisee’s personnel as SEF may require, including Qualified Professionals, must attend annually for up to three (3) days one (1) convention or conference that SEF sponsors or designates.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?
The vendor opportunity at Structural Elements
Structural Elements is a health-services franchise with a tiny footprint: 3 total units as of the 2026 FDD, split between 2 franchised locations and 1 company-owned unit. The brand operates in just two states—Virginia (1 unit) and Maryland (1 unit)—with no multi-unit operators on file. For software vendors, this means the total addressable market is 3 units, and growth is not disclosed in the most recent FDD. The royalty rate is 8.0%, and the initial franchise term runs 10 years. Average unit volume (AUV) is not reported.
Given the small unit count, a vendor’s path to revenue here is narrow. The franchisor controls purchasing decisions, so a single yes from HQ could cover all locations. But with no disclosed year-over-year unit growth and no multi-unit franchisees, the near-term expansion opportunity is limited.
Who controls software purchasing
The 2026 FDD lists only one individual in Item 1: Douglas Bertram, identified as the Registered Agent for Service of Process. No other executives—no CIO, CTO, VP of Operations, or procurement lead—are named. In a system this small, Bertram is the de facto point of contact for any vendor inquiry. When you pitch Structural Elements, you are pitching one person at a franchisor that directly oversees both franchised and company-owned units. There is no parent company on file; the brand appears independently owned.
Mandated and current tech stack
Structural Elements mandates three systems, all named in the FDD: Jane, MyEmma, and QuickBooks Online by Intuit Inc. Jane likely serves as the practice management or clinical operations platform, MyEmma handles email marketing, and QuickBooks Online covers accounting. These mandates mean the core operational stack is already locked in. Vendors selling competing practice management, email marketing, or accounting software face a closed door unless the franchisor changes its requirements. The opportunity lies in adjacent tools—scheduling, patient engagement, analytics, or compliance—that integrate with Jane and QuickBooks Online without displacing them.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so Structural Elements’ supplier model—whether designated, approved, or open—is not disclosed. This absence makes it harder to gauge how rigid the purchasing process is. However, the Item 17 renewal terms offer a timing signal: franchisees must give written notice of renewal between 6 and 12 months before their 10-year agreement expires. They must also execute a general release, pay a renewal fee, and sign the then-current franchise agreement, which may have materially different terms. With only 2 franchised units, renewal-driven software evaluations will be rare. Vendors should monitor any new unit openings or franchise sales, though none are indicated in the 2026 disclosure.
How to read the Structural Elements FDD
The 2026 FDD is embedded below. Key sections for software vendors: Item 1 names the sole contact, Douglas Bertram. Item 11 lists the mandated tech stack—Jane, MyEmma, and QuickBooks Online. Item 8, if present in future filings, would clarify procurement rules. Item 17 outlines the renewal process and the 10-year term. Because the system is so small, every detail in the FDD carries weight; there is no large operator base to dilute the franchisor’s control. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize where to aim your next pitch.
Questions vendors ask
Structural Elements, answered from the filing
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Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| VA | 1 |
|---|---|
| MD | 1 |
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.