STRETCHMED

The vendor opportunity at STRETCHMED

STRETCHMED operates 31 franchised locations, all of which represent the total addressable market for a software vendor today. The system posted 82.353% year-over-year unit growth, signaling a franchise system in active expansion mode. Average unit volume sits at $310,242, with a 6.0% royalty rate on a standard 10-year initial term. The operator footprint is entirely single-unit franchisees: 34 mapped operators across approximately 34 located units, with no multi-unit operators on file. Top states include Massachusetts with 12 units, Florida with 5, California and Texas with 3 each, and Nevada with 2. No parent company is on file, indicating the brand appears independently owned.

For SaaS vendors, the concentrated geography and single-unit operator profile means headquarters exerts strong influence over technology decisions. There is no fragmented multi-unit ownership to navigate, making a direct HQ sales motion the clearest path.

Who controls software purchasing

The 2025 FDD Item 1 identifies three executives at the franchisor level. Brian Cook serves as Founder, President, and Director of Franchise Development. Kevin Otero Hernandez is the Franchise Support Manager, and Glen Greenfelder holds the Director of Operations title. For a software vendor, the Director of Operations and the President are the most likely stakeholders in a technology evaluation. The Franchise Support Manager may also influence tools that touch franchisee onboarding and compliance. No dedicated CIO, CTO, or VP of Technology is listed, suggesting technology purchasing falls within the operations and executive leadership functions.

Mandated and current tech stack

STRETCHMED mandates QuickBooks Online by Intuit Inc., as disclosed in the 2025 FDD. This is the only named technology system in the available data. No point-of-sale, scheduling, CRM, or payroll systems are identified as mandated or recommended. For vendors selling software that integrates with QuickBooks Online—such as reporting, payroll, or industry-specific operational tools—this mandate creates a clear integration requirement and a known dependency. The absence of other named systems represents a greenfield opportunity for vendors who can demonstrate compatibility with the existing financial stack.

Procurement, renewals, and timing

Item 8 of the FDD did not yield a procurement signal in the available extract, meaning the franchisor’s policy on designated suppliers, approved suppliers, or open purchasing is not publicly detailed here. Vendors should clarify during discovery whether STRETCHMED requires franchisees to purchase from specific vendors or maintains an approved list.

Renewal conditions, drawn from Item 17, provide timing insight. Franchisees in full compliance may acquire two successor terms of 5 years each, for a total of 10 additional years. Notice must be given no less than six months and no more than nine months before the current term ends. The renewal requires signing a new franchise agreement—which may contain materially different terms—and remodeling the studio to then-current standards regardless of cost. Franchisees must also pay 50% of the then-current franchise fee and complete updated training. These requirements create natural inflection points where franchisees may evaluate new technology, either to meet updated standards or to manage the costs of renewal. With 31 units all on initial 10-year terms and rapid recent growth, the first wave of renewal-driven software evaluations will begin as those initial agreements approach expiration.

How to read the STRETCHMED FDD

The 2025 Franchise Disclosure Document is the authoritative source for understanding STRETCHMED’s obligations, fees, and operational requirements. Software vendors should pay particular attention to Item 11 (franchisor’s assistance, including required technology), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, and transfer). The full FDD is embedded below for your review. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.