Starz Program

The vendor opportunity at Starz Program

Starz Program operates 7 total units as of the 2026 FDD, with 6 franchised locations and 1 company-owned site. The brand posted 50% year-over-year unit growth, adding units from a small base. Its footprint is concentrated in three states: Florida (2 units), Virginia (2), and North Carolina (1). All five mapped operators are single-unit franchisees; no multi-unit operators appear in the filing. For a software vendor, the immediate addressable market is 7 locations, with growth potential tied to the brand’s expansion trajectory. Average unit volume is not disclosed in the most recent FDD. The royalty rate is 8.0% of gross revenue, and the initial franchise term runs 10 years.

Who controls software purchasing

Purchasing authority sits at the corporate level. The 2026 FDD lists Sophia Wastler as Managing Member and Brittany Suria as Director of Corporate & Franchise Operations. Megan Brengel Cowley handles compliance and operational support, and Sarah Antonacci serves as Corporate Communications Coordinator. No parent company is on file; the brand appears independently owned. Vendors should direct software pitches to the Managing Member and the Director of Corporate & Franchise Operations, who together oversee operational and strategic decisions for the system.

Mandated and current tech stack

The FDD mandates two systems: Enrollsy and QuickBooks Online by Intuit Inc. Enrollsy likely serves as the enrollment and class management platform for this fitness concept, while QuickBooks Online handles accounting. No other mandated or recommended technology vendors are named in the filing. The absence of a mandated point-of-sale system or broader operational suite suggests the tech stack is lean, leaving room for vendors in areas like scheduling, CRM, or marketing automation—provided they can demonstrate value to a small, HQ-controlled system.

Procurement, renewals, and timing

Item 8 of the 2026 FDD does not include a procurement extract, so the franchisor’s supplier designation model—whether designated, approved, or open—is not publicly disclosed. Item 17 outlines renewal conditions: franchisees must notify the franchisor of their intent to renew between 6 and 12 months before the end of the 10-year term. They must sign a new franchise agreement, which may contain materially different terms, and pay a renewal fee equal to 20% of the then-current initial franchise fee. The renewal term is up to 10 years. For software vendors, the renewal cycle creates a periodic window when franchisees may be open to evaluating new tools, though ultimate approval rests with HQ.

How to read the Starz Program FDD

The 2026 Franchise Disclosure Document is the primary source for vendor due diligence. It identifies the executives who control purchasing, the mandated technology systems, the unit count and geographic footprint, and the contractual renewal mechanics that shape software buying cycles. The embedded PDF viewer below provides full access to the filing. For vendors building a ranked target list of franchise systems, FranCloud can help you prioritize opportunities like Starz Program based on tech mandates, growth rates, and decision-maker concentration.