FIDO
MandatoryThe Splash and Dash POS system, referred to as 'FIDO,' is critical to the day-to-day operations
+35.714% units YoYHQ-led decisions
Splash and Dash
Personal servicesSoftware purchasing at Splash and Dash is controlled at the franchisor level, with multiple mandated technology systems in place. The brand currently operates 19 franchised locations and reported a 35.7% year-over-year unit growth in its 2025 FDD. For vendors, this means a small but rapidly expanding addressable market with a centralized decision-making structure.
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Predictive Index
Mandatoryunlimited use of our Predictive Index tool
SD Connect
Mandatorywe make the Operating Manual available on SD Connect, our intranet system
Splash and Dash POS
MandatoryWe require you to use the proprietary Splash and Dash point-of-sale system
Splash and Dash Technology System
Mandatorywe will provide you with access to our technology system
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
Live signals
Total units
19
19 franchised
Unit growth YoY
+35.714%
vs prior filing
AUV
$633K
Item 19, 2025
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$297K–$453K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Splash and Dash
Splash and Dash is a personal services franchise with 19 franchised locations and an average unit volume of $633,000. The brand grew units by 35.7% year-over-year, signaling an active expansion phase. For software vendors, this represents a small but growing account base where the franchisor exerts strong control over technology decisions. The initial franchise term is 10 years, and renewal conditions are detailed in Item 17 of the 2025 FDD.
Who controls software purchasing
The FDD names Dan Barton as Agent for service of process, but no other HQ executives are listed in Item 1. Given that all identified technology systems are mandated by the franchisor, purchasing authority is centralized at the corporate level. Vendors should direct outreach to the franchisor's leadership rather than individual franchisees, as unit-level operators are required to adopt the mandated stack.
Mandated and current tech stack
Item 11 of the 2025 FDD mandates five technology systems. FIDO, Predictive Index, and SD Connect are third-party platforms required across the system. The brand also mandates two proprietary systems: Splash and Dash POS and the Splash and Dash Technology System. The presence of a proprietary POS suggests the franchisor has invested in custom operational software, which may limit opportunities for third-party point-of-sale replacements but could open doors for integrations or ancillary tools that complement the existing stack.
Procurement, renewals, and timing
No Item 8 procurement extract is available in the most recent FDD, so the formal supplier designation process—whether designated, approved, or open—is not publicly disclosed. Renewal terms in Item 17 allow franchisees to obtain a successor agreement for an additional 10-year term, subject to conditions including compliance, no more than two defaults, renovation to current standards, and signing the then-current franchise agreement with a general release. The franchisor may present materially different terms upon renewal. With a 35.7% growth rate, new unit openings may create procurement windows independent of the renewal cycle.
How to read the Splash and Dash FDD
The full 2025 Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the franchise relationship, including the mandated technology systems, renewal conditions, and unit performance data cited throughout this page. Reviewing the FDD directly is the most reliable way to validate the information presented here and identify additional vendor-relevant details not summarized above.
For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker concentration.
Questions vendors ask
Splash and Dash, answered from the filing
The FDD lists Dan Barton as Agent for service of process, but no additional HQ executives are disclosed. Purchasing authority likely rests with the franchisor's leadership team given the centralized tech mandates.
The 2025 FDD mandates five systems: FIDO, Predictive Index, SD Connect, Splash and Dash POS, and the Splash and Dash Technology System. The POS is proprietary to the brand.
There are 19 franchised locations. Company-owned unit count is not disclosed in the FDD. The brand operates in the personal services segment.
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed in the most recent filing.
Franchise agreements run 10 years. Renewal requires advance notice, compliance, and signing the then-current agreement. With 35.7% unit growth, new locations may create near-term buying opportunities.
The 2025 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full disclosure document directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Splash and Dash files a new annual FDD — usually the freshest signal of a vendor change.
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.