Housecall ProHousecall Pro
Mandatorymake available to you. Our monthly Technology Fee is based on five (5) user accounts for certain software and services. We charge $ 125 per month for up to 3 additional users for Housecall Pro softwar
From the filings
HQ-led decisions
Softroc
Home servicesSoftroc runs 21 US home-services locations, all franchised, part of Restoration 1 Franchising's holding structure. The FDD mandates Housecall Pro for field-service work, while other named systems carry no such requirement.
For software vendors selling into US franchise brands.
Live signals
Total units
21
21 franchised
Unit growth YoY
-30%
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$50K
per unit
Investment range
—
all-in, Item 7
Procurement
—
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
BirdeyeBirdeye
ro business management and POS System; (v) Qvinci financial accounting software; (vi) Bird eye reputation management software, (vii) Birdeye digital presence software ; and (viii) Birdeye Social media
QvinciQvinci
ne printer, copier, scan and fax machine; (iii) one smart device (either a tablet or phone) with unlimited data access; (iv) House call Pro business management and POS System; (v) Qvinci financial acc
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Technology Systems You must acquire and use all hardware, software, and IT systems that we specify periodically, including computer, POS, financial, telecommunications, security and similar systems, together with the associated hardware, software, applications, integrations, and related equipment and services…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must take all steps necessary to enable us to have independent and unlimited access to the data collected through the Technology Systems, including information regarding your Collected Softroc USA LLC Franchise Disclosure Document | 2 026 27 Gross Revenues, relating to customers and jobs completed, and any other…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You also agree to deliver to us in the manner and format that we prescribe from time to time: (i) no later than the date that the Royalty Fee is due each month , a signed and verified statement of Collected Gross Revenue for the preceding month; (ii) within 12 days after the end of each calendar month, a balance…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may require that you purchase any products or services only from a supplier designated or approved by us, and/or that satisfy our System Standards, which may be a third party vendor or supplier, or may be us or an affiliate of us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may revoke our approval of any products, services, or suppliers at any time by providing you notice.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
13423.68Item 8
During our last fiscal year ended December 31, 2025, we derived $ 13,423.68 from suppli ers on the basis of franchisee purchases and leases ( 2.7% of our total revenue of $ 488,295.61 ).
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may derive compensation or other benefits based on your purchases or leases, including from designated or approved suppliers.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
You must bear all expenses incurred by us in connection with determining whether we will approve an item, service or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to use any products, services, or suppliers that we have not approved, you must first send us sufficient information, specifications and samples for us to determine whether the service, product, or supplier complies with our System Standards.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You agree that, as between us and you, we reserve the right to all telephone numbers, Online Presences, and/or any other type of contact information or directory listing for your Franchised Business or that you use in the operation or promotion of your Franchised Business (collectively, the “ Contact Information ”).
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Such inspections may also include, without limitation, conducting any type of audit or review necessary to evaluate your compliance with all required payments, standards, specifications or procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We reserve the right to modify, add to, or delete any portion of the Co nfidential Operations Manual at any time and for any reason, and you agree to be bound by all such changes immediately upon notice.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
If you have not identified the site that will be your Franchised Business Office before you sign your Franchise Agreement, you will have a period of 90 days after signing to obtain our approval of the proposed site of your Franchised Business Office.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Except as approved by us in writing or specified in the Confidential Operations Manual, you may not, directly or indirectly, develop, maintain, or authorize any website, domain name, email address, social media account, or other online electronic, virtual, or digital presence of any kind (“Online Presence ”) that…
Is a minimum grand opening advertising spend required?
YesItem 11
Within the first 30 day before opening, you must spend approximately $5,000 to promote your Softroc Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
We require franchisees to spend 2% of Collected Gross Revenues each month on marketing your Softroc Business locally.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You agree to obtain and use the equipment, supplies, inventory, and other products, assets, and services we designate from time to time as meeting our System Standards, including your Technology Systems, service vehicles, and any other equipment, supplies, inventory, signage, third -party services, and signs and…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
We may require that you purchase any products or services only from a supplier designated or approved by us, and/or that satisfy our System Standards (which may be a third -party vendor or supplier, or may be us or our affiliate).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Currently, we require all payments to be made through an electronic funds transfer account (the “Transfer Account”) that allows us to debit the Transfer Account for a ll amounts you owe us on their due dates or the next business day if the due date is a national holiday or a weekend day.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
(i) the Softroc and Hardroc proprietary p roducts such as a pour -in- place impact absorbing, high tech polymer resin performing polyurethane resin , depending on the application mixed with rubber, and associated mixing equipment, including rubber and rein based products , and rock and resin based pro ducts)…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
(iv) House call Pro business management and POS System;
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must take all steps necessary to enable us to have independent and unlimited access to the data collected through the Technology Systems, including information regarding your Collected Softroc USA LLC Franchise Disclosure Document | 2 026 27 Gross Revenues, relating to customers and jobs completed, and any other…
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
All sales must be processed through the approved CRM systems and reported as collected gross revenue and no other supplemental or secondary CRM system may be used.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In Softroc USA LLC Franchise Disclosure Document | 2 026 31 addition, if we determine that you are not operating your Franchised Business in full compliance with our System Standards, we may require that your Key Personnel attend additional training, and we may charge our then -current training fee for such training…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
We may require you, or any of your associates or employees, to attend an annual convention.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Softroc
Softroc runs 21 US home-services locations, all franchised, part of Restoration 1 Franchising's holding structure. Units fell 30% year over year, and the FDD makes no financial performance representation.
Who controls software purchasing
Item 2 of the FDD names the officers who run Softroc's headquarters; read the filing directly for the exact roster. The franchisor's mandate on field-service software points to HQ-level control over at least the core operating stack.
Tech named in the FDD, and what is actually required
Softroc mandates one system: Housecall Pro, required under Item 11 for field-service scheduling and dispatch. Birdeye is already in use, per Item 11, for reputation management, though nothing in the filing requires it. Qvinci and Vend by Lightspeed also appear in Item 11 without a mandate.
Procurement, renewals, and timing
Item 8 of the FDD sets Softroc's supplier rules, and Item 17 sets its renewal, transfer, and termination terms; read the filing directly for both. With units down 30% year over year, that contraction — not a renewal calendar — is the clearer near-term signal for a vendor's outreach timing.
How to read the Softroc FDD
This FDD was filed with state franchise regulators in 2026. Open the embedded PDF viewer below to read the full filing, including the Item 11 technology terms. Talk to FranCloud for a ranked list of franchise systems that fit your product better than this one.
Questions vendors ask
Softroc, answered from the filing
Item 2 of the FDD names the officers who run Softroc's headquarters; read the filing below for the exact roster. The franchisor's mandate on Housecall Pro shows tech decisions run through HQ.
Softroc mandates one system: Housecall Pro, required under Item 11. Birdeye is already in use for reputation management, and Qvinci and Vend by Lightspeed appear in the filing without a mandate.
21 total, all franchised, with units down 30% year over year.
Item 8 of the FDD sets Softroc's supplier rules; read the filing below for its current terms.
Item 17 of the FDD sets Softroc's renewal, transfer, and termination terms; with units down 30% year over year, that contraction is the more immediate signal for a vendor to watch.
It was filed with state franchise regulators in 2026. Open the embedded PDF viewer below to read the full filing.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Softroc files a new annual FDD, usually the freshest signal of a vendor change.
Ownership
The portfolio behind Softroc
unknown of restoration 1 franchising holding.
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.