Softroc

The vendor opportunity at Softroc

Softroc is a home-services franchise brand operating under Restoration 1 Franchising Holding LLC. The system comprises 25 franchised units, all located in the United States, with a concentration in Texas. No company-owned units are disclosed in the 2023 FDD. Average unit volume (AUV) is not reported, making it difficult to gauge per-location software budgets. The royalty rate is 7.0%, and the initial franchise term is 10 years. Year-over-year unit growth is not disclosed, suggesting a stable or slow-growing footprint. For software vendors, the total addressable market is 25 units, a small but potentially penetrable base if you can align with HQ mandates or offer a complementary solution that integrates with the existing stack.

Who controls software purchasing

The 2023 FDD identifies four executives in Item 1: Sherry Rose (Chief Executive Officer), Jessica Wescott (Chief Financial Officer & Chief Operating Officer), Courtney Harmon (President), and Nichole Morris (Operations Manager). In a system of this size, software purchasing decisions almost certainly rest with these individuals at the franchisor level. The CEO and CFO/COO are the most likely buyers for financial, operational, or reporting tools. There is no indication of multi-unit operator influence; the operator footprint shows only two mapped operators, neither of whom controls more than one unit. Vendors should direct their outreach to the C-suite at the parent company, Restoration 1 Franchising Holding LLC.

Mandated and current tech stack

Softroc mandates three specific technology systems, as disclosed in the FDD: House Call Pro for field service management, QuickBooks by Intuit Inc. for accounting, and Qvincii for financial reporting and consolidation. This is a tightly prescribed stack, leaving little room for displacement in core operational, accounting, or reporting functions. However, vendors offering adjacent solutions—such as marketing automation, customer engagement, HR, or inventory management—may find opportunities if they can demonstrate seamless integration with House Call Pro and QuickBooks. The absence of a mandated CRM or POS beyond House Call Pro could represent a gap.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the formal supplier designation process is not publicly known. Renewal conditions, outlined in Item 17, require franchisees to give notice between 9 and 12 months before the end of their 10-year term. They must also sign the then-current Franchise Agreement, which may impose higher fees and updated technology requirements. This creates potential windows for software vendors: as renewal approaches, franchisees may need to adopt new mandated systems or upgrade existing ones. With 25 units and no disclosed growth, these windows will be infrequent. Vendors should monitor renewal cycles and any updates to the mandated tech stack in future FDDs.

How to read the Softroc FDD

The 2023 Softroc Franchise Disclosure Document is embedded below for your reference. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal conditions). Pay close attention to any updates in subsequent years that might signal new technology mandates or changes in procurement policy. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize your outreach.