HQ-led decisions

Shot of Art

Franchise

Software purchasing at Shot of Art is controlled at the headquarters level by co-owners Ilya Kuzmin and Nadia Kuzmina, and Manager Kristina Bennett. The brand mandates a specific booking, scheduling, POS, and CRM stack, alongside QuickBooks Online. The addressable market is currently limited to 4 company-owned locations, with no franchised units reported.

Mandated & recommended tech

The systems vendors compete with

5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

booking software platform
Mandatory
BookingItem 11

our designated booking software platform, POS software, customer waiver form platform, QuickBooks Online, CRM system software

Booking/Scheduling Software / POS Software / Calendar
Mandatory
SchedulingItem 11

Booking/Scheduling Software / POS Software / Calendar

CRM System
Mandatory
CrmItem 11

CRM System

POS software
Mandatory
POSItem 11

our designated booking software platform, POS software, customer waiver form platform, QuickBooks Online, CRM system software

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

our designated booking software platform, POS software, customer waiver form platform, QuickBooks Online, CRM system software

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
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Live signals

Total units
4
0 franchised
Unit growth YoY
vs prior filing
AUV
$737K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$49K
per unit
Investment range
$137K–$330K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Shot of Art

Shot of Art operates a very small, concentrated footprint of 4 total units, all of which are company-owned. The brand reported an Average Unit Volume (AUV) of $736,713.67 in its 2025 Franchise Disclosure Document. For a software vendor, the immediate addressable market is limited to these 4 locations. The royalty rate is set at 6.0%, and the initial franchise term is 5 years. Year-over-year unit growth data is not available in the current FDD, and no franchised units are reported, which means the entire system is under direct corporate control. This structure simplifies the sales process: there is a single buying entity rather than a dispersed network of franchisees.

Who controls software purchasing

All software purchasing authority rests with the headquarters team. The 2025 FDD lists three key individuals in Item 1: Co-Owner Ilya Kuzmin, Co-Owner Nadia Kuzmina, and Manager Kristina Bennett. As a small, independently owned operation with no parent company, these executives are the de facto technology decision-makers. Vendors should direct all outreach to this group, as there are no multi-unit operators or franchisee committees to influence the process.

Mandated and current tech stack

The FDD mandates a specific set of technology systems for the brand. These include a booking software platform, a combined booking/scheduling and POS software solution, a CRM system, and QuickBooks Online by Intuit Inc. for financial management. The exact vendors for the booking, POS, and CRM components are not named in the available data, but the mandate is explicit. Any vendor pitching a replacement or complementary tool must demonstrate clear integration capabilities with QuickBooks Online and the existing scheduling and POS framework.

Procurement, renewals, and timing

The procurement model for Shot of Art is not detailed in the FDD. Item 8, which typically outlines designated or approved supplier requirements, provides no extract in the current filing. This lack of specificity means the brand may operate with an open procurement model, but vendors should verify this directly with the HQ team. Regarding contract timing, the initial franchise agreement term is 5 years. Item 17 indicates that a franchisee in good standing may add up to five successor terms of 5 years each, but the new agreement may have materially different terms, including higher royalty and advertising contributions. For a vendor selling into the corporate-owned system, these renewal cycles are less relevant, but they signal a long-term operational horizon. No recent unit growth or refranchising activity is reported, so software evaluation cycles may be ad hoc rather than tied to a predictable expansion schedule.

How to read the Shot of Art FDD

The 2025 Shot of Art Franchise Disclosure Document is the primary source for all the data points above. It is filed with state franchise regulators and contains the legal and operational disclosures required for franchise sales. For software vendors, the most relevant sections are Item 1 (the business and its executives), Item 8 (procurement restrictions), Item 11 (mandated technology and supplier lists), and Item 17 (renewal and term conditions). The full document is embedded below for your review. When you are ready to build a ranked target list of franchise systems, FranCloud can help you prioritize opportunities based on tech mandates, unit growth, and decision-maker access.

Questions vendors ask

Shot of Art, answered from the filing

Decisions are centralized with Co-Owners Ilya Kuzmin and Nadia Kuzmina, and Manager Kristina Bennett, as listed in the 2025 FDD.
The FDD mandates a booking software platform, booking/scheduling software, POS software, a CRM system, and QuickBooks Online by Intuit Inc.
The system comprises 4 total units, all of which are company-owned. No franchised units are currently reported.
The specific procurement model is not disclosed in the most recent FDD. Item 8 does not provide an extract on designated or approved suppliers.
With an initial 5-year term and the option for up to five 5-year successor terms, contract windows may align with renewal events, though no recent activity is signaled.
The 2025 FDD was filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source

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