HQ-led decisions

Senior Living Locators Franchising

Health services

Software purchasing at Senior Living Locators Franchising is controlled at the headquarters level by CEO Matt Staley and COO Audrey Staley. The system currently mandates a CRM/Management System and QuickBooks by Intuit Inc., with a total addressable market of 5 units (4 franchised, 1 company-owned). The average unit volume sits at $309,609.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

CRM/Management Systems
Mandatory
CrmItem 11

Pre-Opening: Researching Local Communities, Networking, CRM/Management Systems

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

the designated Business Management Systems that you must license, and use are Monday and QuickBooks

Live signals

Total units
5
4 franchised
Unit growth YoY
vs prior filing
AUV
$310K
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$53K
per unit
Investment range
$79K–$119K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Senior Living Locators

Senior Living Locators Franchising is a health services franchise based in Kentucky with a total footprint of 5 units, comprising 4 franchised locations and 1 company-owned unit. The system reported an average unit volume (AUV) of $309,609 in its 2026 Franchise Disclosure Document. For software vendors, the immediate addressable market is small, limited to these five operating locations. The royalty rate is 8.0%, and year-over-year unit growth figures are not disclosed in the most recent FDD. No parent company is on file, indicating the brand appears independently owned. The operator footprint beyond the unit count is not mapped in our corpus.

Who controls software purchasing

Software purchasing decisions are centralized at the headquarters level. The 2026 FDD Item 1 lists Matt Staley as Chief Executive Officer and Audrey Staley as Chief Operating Officer. These two executives constitute the known buying center. No additional technology, procurement, or financial officers are named in the available FDD extract. Vendors pitching software solutions should direct their outreach to this small leadership team, recognizing that in a system of this size, the CEO and COO likely hold direct approval authority over operational and financial technology choices.

Mandated and current tech stack

The 2026 FDD mandates two specific technology categories. First, a CRM/Management System is required, though the specific vendor name is not disclosed in the extract. Second, QuickBooks by Intuit Inc. is mandated for financial management. This creates a clear opening for vendors whose products integrate with or complement QuickBooks, or who offer a CRM that could replace the unnamed incumbent. Any pitch should acknowledge the existing QuickBooks mandate and position the proposed software as compatible with that ecosystem.

Procurement, renewals, and timing

Procurement signals are sparse in the available data. Item 8, which typically describes supplier relationships and procurement requirements, yielded no extract in our corpus. It is unknown whether Senior Living Locators uses a designated supplier model, an approved supplier list, or an open procurement process. Similarly, Item 17 renewal signals and the initial franchise term length are not disclosed. Without term and renewal data, it is impossible to estimate when contract windows might open or when franchisees are most likely to evaluate new software. Vendors should approach this as an always-on prospecting opportunity rather than timing outreach to a known renewal cycle.

How to read the Senior Living Locators FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding the legal and operational constraints on software adoption within this system. Key items for software vendors include Item 1 (the executives listed above), Item 11 (the mandated CRM and QuickBooks), Item 8 (procurement, though not available in this extract), and Item 17 (renewal and term, also not available). The FDD was filed with state franchise regulators in 2026. You can review the embedded PDF viewer below to conduct your own due diligence. When you are ready to prioritize franchise brands by tech fit and decision-maker accessibility, FranCloud can provide a ranked target list.

Questions vendors ask

Senior Living Locators Franchising, answered from the filing

The buying center is led by CEO Matt Staley and COO Audrey Staley, as listed in the 2026 FDD. No additional IT or procurement executives are disclosed.
The 2026 FDD mandates a CRM/Management System and QuickBooks by Intuit Inc. The specific CRM vendor is not named in the available extract.
There are 5 total units: 4 franchised and 1 company-owned. This is a very small, early-stage health services franchise system.
The procurement model is not disclosed in the available Item 8 extract of the 2026 FDD. It is unknown if they use designated or approved suppliers.
The initial term length and Item 17 renewal signals are not disclosed in the 2026 FDD extract. Contract windows cannot be estimated without this data.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full document.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.