Senior Care Authority

The vendor opportunity at Senior Care Authority

Senior Care Authority operates 110 total units—108 franchised and 2 company-owned—across at least six states, including Illinois, Texas, Idaho, California, and Oregon. The system grew unit count by 8% year-over-year, adding new locations despite a concentrated operator base of six single-unit franchisees. For software vendors, the immediate addressable market is the franchisor headquarters and these 108 franchised locations, though the franchisor’s mandated tech stack suggests centralized purchasing control.

The royalty rate is 8.0% of gross revenue. Average unit volume (AUV) is not disclosed in the 2025 FDD. The initial franchise term length is also not disclosed, which means contract renewal cycles and associated software re-evaluation windows cannot be estimated from public filings alone.

Who controls software purchasing

The 2025 FDD Item 1 identifies five executives. Frank M. Samson is Founder and Chief Executive Officer. Mark Molnar serves as President and Chief Operating Officer. Mary Molnar is Vice President of Franchise Support, and Marcy Baskin holds the title Vice President, Franchise Support and Training. Rob Gandley is listed as Business Consultant and Digital Marketing Specialist.

Given the mandated nature of the tech stack—CRM, Quickbooks, and Salesforce—software purchasing authority likely rests with the CEO and COO, with operational input from the franchise support VPs. There is no CIO or CTO named in the filing. Vendors should expect a top-down evaluation process rather than unit-level autonomy.

Mandated and current tech stack

Senior Care Authority’s 2025 FDD mandates three categories of software. CRM software is required, though no specific vendor is named in the mandate itself. Quickbooks Pro or Quickbooks Online by Intuit Inc. is mandated for accounting. Salesforce by Salesforce, Inc. is mandated, likely for customer relationship management or pipeline tracking.

This stack leaves gaps. No mandated POS, scheduling, HR, payroll, or marketing automation tools are disclosed. The presence of a generic “CRM software” mandate alongside a named Salesforce mandate may indicate that Salesforce serves a specific function while a separate CRM handles day-to-day franchisee operations. Vendors offering complementary or replacement tools for franchise support, training, or digital marketing—areas where the executive team has named leadership—may find receptive buyers.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so the procurement model is unknown. There is no indication whether Senior Care Authority uses designated suppliers, approved supplier lists, or an open procurement process. Similarly, Item 17 renewal signals are absent, and the initial term length is not disclosed. This lack of data makes it difficult to predict contract expiration windows.

However, with 8% unit growth and a small operator base, new franchisee onboarding may create periodic software evaluation opportunities. The franchisor’s centralized control suggests that a successful pitch to HQ could result in system-wide adoption across all 108 franchised locations.

How to read the Senior Care Authority FDD

The 2025 Franchise Disclosure Document is the primary source for all data on this page. Item 1 lists the executives named above. Item 11 discloses the mandated tech stack. Unit counts, growth rates, and the operator footprint come from Item 20 tables. The absence of Item 8 and Item 17 extracts means procurement and renewal terms are not publicly available through this filing.

For software vendors evaluating Senior Care Authority as a sales target, the FDD confirms a small but growing system with centralized purchasing and an existing investment in Intuit and Salesforce products. The embedded PDF viewer below contains the full document. For a ranked target list of franchise systems matched to your software category, FranCloud can help.