Security Dash Franchising

The vendor opportunity at Security Dash

Security Dash Franchising presents a micro-cap opportunity for software vendors. The system, part of Flatwater Innovations, LLC, reported just 1 total unit in its 2022 FDD—a company-owned location. The number of franchised units was not disclosed, and year-over-year unit growth was not available. With an Average Unit Volume (AUV) of $764,485 and an 8.0% royalty rate, the single operating unit generates meaningful revenue, but the total addressable market for a vendor is, for now, limited to this one location and its headquarters.

For a software seller, the value here is not scale but access. Landing this account means embedding your product with a parent company that may incubate or roll out concepts. The initial franchise term is 5 years, and renewal requires 180 days' written notice, a signed general release, a renewal fee, and a remodel to meet then-current standards. This cadence creates natural, if infrequent, reevaluation points for technology.

Who controls software purchasing

Decision-making is firmly at the HQ level. The FDD's Item 1 lists Tyler Davis as Chief Executive Officer, Molly Davis as Chief Operating Officer, and Josh Kelly as Director of Training. With no multi-unit operators mapped in our corpus and a single company-owned unit, there is no franchisee buying center to navigate. A vendor's pitch runs directly through this executive team. The COO and Director of Training are likely operational stakeholders for any field-service or training-tech sale, while the CEO likely signs off on strategic platform decisions.

Mandated and current tech stack

Security Dash mandates three named systems: Prospr, QuickBooks by Intuit Inc., and Therms. Prospr likely serves as the operational or field-service management backbone, while QuickBooks handles accounting. Therms is mandated as well, though its specific function—possibly temperature monitoring or compliance—is not detailed in the FDD extracts. Any vendor selling adjacent or replacement software must be prepared to integrate with or displace one of these incumbents. The procurement signal in Item 8 was not available, so the process for becoming a designated supplier remains opaque from the public filing alone.

Procurement, renewals, and timing

The renewal terms offer the clearest signal for timing. A franchisee must provide 180 days' written notice to renew, sign the then-current Franchise Agreement, and remodel the business to meet updated standards. This 5-year cycle, with a 6-month notice window, suggests that any franchisee (if and when units are sold) would evaluate operational tools well in advance of renewal. For the existing company unit, technology decisions are likely driven by HQ's own strategic planning or directives from Flatwater Innovations, LLC. Vendors should monitor any expansion announcements from the parent company as the primary catalyst for a larger footprint.

How to read the Security Dash FDD

The 2022 Franchise Disclosure Document is the foundational source for these data points. It details the single-unit structure, the 8.0% royalty, the $764,485 AUV, and the mandated technology vendors. The FDD also confirms the 5-year initial term and the specific renewal conditions, including the release and remodel requirements. For software vendors, the FDD is a static snapshot—useful for understanding the current state, but silent on the parent company's future plans. Use the embedded viewer below to examine the legal text directly.

For a ranked target list that matches your software to franchise systems ready to buy, FranCloud can help.