ADPADP
Plug. Scenthound Services negotiated a thirty percent (30%) discount off the retail prices offered to the general public for franchisees to purchase payroll services directly from ADP. As of the fisca
From the filings
HQ-led decisions
Scenthound
Personal servicesScenthound operates 154 dog-wellness locations across the US, 148 franchised, with average unit volume at $507,331 on a 6% royalty and 10-year term. The FDD names a full C-suite and shows ADP already in use for administrative processing.
For software vendors selling into US franchise brands.
Live signals
Total units
154
148 franchised
Unit growth YoY
—
vs prior filing
AUV
$507K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$50K
per unit
Investment range
$323K–$551K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
ward print and direct mail and/or digital marketing (and related professional fees) utilizing the following advertising mediums: (i) pay per click advertising through Google; (ii) Facebook advertising
InstagramMeta
nal fees) utilizing the following advertising mediums: (i) pay per click advertising through Google; (ii) Facebook advertising campaigns; (iii) YouTube advertising campaigns; (iv) Instagram advertisin
LinkedInLinkedIn
ations that can be accessed through electronic means, including, but not limited to, the Internet, the web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, Yo
Listen360Listen360
ker has served as our Vice President of Franchise Performance since March 2026 in Jupiter, Florida. Prior to her position with us, Ms. Walker was a Strategic Account Executive for Listen360 in Denver,
TikTokTikTok
t can be accessed through electronic means, including, but not limited to, the Internet, the web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, YouTube, Ins
TwitterX
communications that can be accessed through electronic means, including, but not limited to, the Internet, the web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, Ti
YouTubeGoogle
tal marketing (and related professional fees) utilizing the following advertising mediums: (i) pay per click advertising through Google; (ii) Facebook advertising campaigns; (iii) YouTube advertising
Franchisor behaviours
What the franchisor requires
31 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 1 question the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You shall utilize the Franchisor approved accounting software to manage your books.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We shall have full access to all of your Computer System, POS system, video surveillance and data and all related information by means of direct access, either in person or by telephone, modem, or Internet to permit us to verify your compliance with your obligations under this Agreement.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall supply to us on or before the 21st day of each month a balance sheet and income statement of your Scenter for the preceding month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, our affiliate, Scenthound Services, is an Approved Supplier of products to be purchased by you for sale at your Scenter including the Technology Fee, the Initial Retail Inventory Package, and the Startup Supplies Package.
Is there a franchisee advisory council, association or committee?
YesItem 11
We currently have a franchisee advisory council that advises us on ongoing business operations and that members are selected or nominated by their peers of other franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may change Approved Suppliers from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
4401971Item 8
As of the fiscal year ending December 31, 2025, Scenthound Services received $4,401,971 in total revenue from franchisee purchases, which was 95.6% of Scenthound Services’ total revenue.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We reserve the right to direct that any supplier rebates, discounts, refunds, mark-ups, advertising allowances or other consideration payable or paid as a result of your purchases of products, services pr equipment be paid directly to us and/or our affiliates as revenue and you will have no interest in such items.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
15Item 8
It is anticipated that during the operation of your Scenter, required purchases from us, our affiliates or the vendors that we specify or approve (not including rent, Royalty Fees or labor costs) are estimated to be approximately 15%-30% of your total monthly purchases in the continuing operation of your Scenter…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our expenses typically ranging from $500 to $2,000 to evaluate goods, services or suppliers regardless of whether we provide our approval or not.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to use any goods or services in establishing and operating your Scenter that we have not approved (for goods and services that must meet our standards, specifications or that require supplier approval), you must first send us sufficient information, specifications and samples for us to determine…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 11
We may designate, and own, the telephone numbers for your Scenter.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We and our representative may, in our sole discretion, make periodic visits, which may be announced or unannounced, to your Scenter.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or otherwise modify the Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules we prescribe.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
We have the absolute right to grant or withhold approval of the Accepted Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are restricted from establishing a presence on, or marketing on the Internet without our written consent.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend a minimum of between $20,000 to $35,000 on the Grand Opening Marketing Program which includes local advertising, promotion, and other marketing activities on marketing activities and vendors that we specify or approve in connection with your grand opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You are required to spend 5.5% of your Gross Revenue with a minimum of $25,000 per year on local marketing during the term of the Franchise Agreement and all subsequent terms.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must, at your expense, participate in, and comply with the requirements of our gift certificate, loyalty, customer retention, and customer loyalty programs that we implement from time to time.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
All products and services to be offered at your Scenter must be purchased from us, our affiliate(s) or approved suppliers to, among other thing, ensure uniformity in our System.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All products and services to be offered at your Scenter must be purchased from us, our affiliate(s) or approved suppliers to, among other thing, ensure uniformity in our System.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We require you to enter into a merchant services agreement with our designated supplier for payment processing and fund transfer services (i.e., ACH).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must allow us to debit your account through the Automated Clearing House (“ACH”) system.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must, at your expense, participate in, and comply with the requirements of our gift certificate, loyalty, customer retention, and customer loyalty programs that we implement from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You, your Operating Principal or your Manager must devote full time and best efforts to the operation of your Scenter.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must afford us unimpeded independent access to your Computer System in the manner, form, and at the times we may request.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You must pay our per diem training charges of up to $300 per person per day but not more than $750 for additional and refresher training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance is mandatory.
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Scenthound
Scenthound operates 154 dog-wellness locations across the US, 148 franchised, with average unit volume at $507,331 on a 6% royalty and 10-year term. The brand is part of Scenthound Holdings, and the FDD carries a financial performance representation in Item 19.
Who controls software purchasing
The FDD names a full headquarters team: Co-Founder and CEO Timothy Vogel, Co-Founder and Chief Brand Officer Jessica Vogel, CFO Jacob Lee Singleton, COO Josh Lyon, and Chief Commercial Officer Summer Nunn. With 13 of 164 mapped operators running more than one location and franchisor-set marketing procurement, decisions about commercial and administrative software skew toward HQ — Summer Nunn's commercial role and Jacob Lee Singleton's finance role are the two clearest entry points.
Tech named in the FDD, and what is actually required
Scenthound already uses ADP, cited in Item 8, for administrative processing, though nothing in the filing requires it. Elsewhere the FDD names Facebook, Instagram, LinkedIn, TikTok, Twitter (X), and YouTube in Item 11, and Listen360 in Item 2 — all appear in the filing, though nothing requires their use.
Procurement, renewals, and timing
Item 8 limits the mandatory-supplier requirement to marketing, advertising, and promotional materials — including business cards, brochures, flyers, and templates — plus any merchandise bearing Scenthound's marks, all bought from the franchisor or its affiliate. Franchisees may propose an alternative supplier for approval on other items. The 10-year term renews with 6-to-12-month notice, full compliance with the Franchise Agreement, satisfied monetary obligations, capital expenditures to maintain system uniformity, a signed general release, and a renewal fee of 25% of the then-current initial franchise fee.
How to read the Scenthound FDD
This FDD was filed with state franchise regulators in 2026. Open the embedded PDF viewer below to read the full filing, including the Item 2 officer roster and Item 8 supplier terms. Talk to FranCloud for a ranked list of franchise systems that fit your product better than this one.
Questions vendors ask
Scenthound, answered from the filing
The FDD names a full C-suite: Co-Founder and CEO Timothy Vogel, Co-Founder and Chief Brand Officer Jessica Vogel, CFO Jacob Lee Singleton, COO Josh Lyon, and Chief Commercial Officer Summer Nunn. A commercial or reputation-tech pitch lines up with Summer Nunn; a payroll pitch lines up with Jacob Lee Singleton.
The FDD requires none of the systems it names. It cites ADP in Item 8 as already in use for administrative processing, and names Facebook, Instagram, LinkedIn, TikTok, Twitter (X), YouTube, and Listen360 elsewhere without requiring any of them.
154 total, 148 franchised and 6 company-owned, concentrated in Florida, Texas, and Georgia.
An approved-supplier list. Franchisees must buy marketing, advertising, and promotional materials, plus any branded merchandise, from the franchisor or its affiliate, and may propose an alternative supplier for other items.
The initial term is 10 years, renewing on 6-to-12-month notice with a clean compliance and payment record and a renewal fee of 25% of the current initial franchise fee — a natural point to revisit vendor contracts.
It was filed with state franchise regulators in 2026. Open the embedded PDF viewer below to read the full filing.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Scenthound files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
164 operators run 179 mapped locations. 13 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit151
2–9 units13
Top states by locations
| FL | 35 |
|---|---|
| TX | 25 |
| GA | 15 |
| CA | 10 |
| CO | 10 |
Ownership
The portfolio behind Scenthound
unknown of scenthound holdings.
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.