From the filings

HQ-led decisions

Sauna House

Personal services

Sauna House runs 3 personal-services locations in North Carolina, 2 of them company-owned. Founder and CEO Andrew Lachlan Nehlig leads the HQ team, and the 2026 FDD mandates QuickBooks Online while bundling several software categories into a franchisor-charged Technology Fee.

For software vendors selling into US franchise brands.

Live signals

Total units
3
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$1.56M–$3.84M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooks OnlineIntuit
Mandatory
AccountingItem 11

ows (only required if you choose to purchase optional Locker System) ï‚· 1 Receipt Printer (optional) ï‚· Google Workspace ï‚· Designated Scheduling Software ï‚· Designated CRM Software ï‚· QuickBooks Online ï‚·

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must license and use QuickBooks Online to perform accounting functions.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access (other than compliance with our privacy policy).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

No later than the 15th day of each month, you must prepare and send us a monthly balance sheet and profit and loss statement for your Business for the prior month.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We currently serve as the exclusive designated supplier for: (a) the setup and configuration services provided in exchange for the systems setup fee; (b) the goods and services provided in exchange for the technology fee, including Google Workspace, CRM, scheduling software, music subscription service and email and…

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We may require that you acquire new or substitute Technology Systems and/or replace, upgrade or update existing Technology Systems at your expense upon reasonable prior notice.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

530478

Item 8

During the fiscal year ended December 31, 2024, our affiliates generated the following revenue as a result of franchisees purchases or leases: Entity 2024 Revenue from Franchisee Purchases/Leases Bathing Goodies $501,563 SV Distribution $28,915 SP MGMT $0

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

90

Item 8

We estimate nearly 40% of the total purchases and leases to establish your Bathhouse and 90% of ongoing operating expenses will consist of source-restricted goods or services, as further described below.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

You must reimburse all costs we incur to review suppliers or goods/services you propose.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase or lease a source-restricted item from a non-approved supplier, you must send us: (a) a written request for approval; (b) product samples for testing purposes; and (c) all additional information we request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

Obligations include: remove trade dress and alter premises to eliminate any resemblance to a Bathhouse; cease use of intellectual property; return Manual and branded materials; assign telephone numbers, listings and i.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You further agree to: (a) obtain, maintain and adhere to all applicable compliance standards established by PCI-DSS;

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

For quality control purposes and to ensure compliance with this Agreement, we (or our representative) may enter your Bathhouse, evaluate your operations and inspect your books, records, accounts and tax returns.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We can modify the Manual at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must find a site we approve and sign a lease (or purchase contract) for the premises within 180 days after signing the Franchise Agreement.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Except for the webpage we provide, you may not: (a) develop, host, or otherwise maintain a website or other digital presence relating to your Bathhouse (including any website bearing any of our Marks); (b) utilize the Internet to conduct digital or online advertising; or (c) engage in ecommerce.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend at least $15,000 on your grand opening marketing activities during the 90-day period preceding your opening date.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

After opening, you must spend a minimum monthly amount equal to your Local Marketing Commitment (which is $2,000 per month) on local advertising.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

You must fully participate and implement all required customer loyalty, rewards and other affinity programs designed to increase customer loyalty, generate new customers and/or improve overall demand for and utilization of the services offered by Bathhouses.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase these items only from approved or designated suppliers.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must sign an ACH Authorization Form (attached to the Franchise Agreement as ATTACHMENT "E") permitting us to electronically debit your designated bank account for all amounts owed to us and our affiliates (other than fees due less than 15 days after signing the Franchise Agreement).

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must participate in any gift card program we establish and honor gift cards, even if purchased from us or from a different Bathhouse.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use all Technology Systems we designate from time to time.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access (other than compliance with our privacy policy).

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use all Technology Systems we designate from time to time.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We may charge a training fee of up to $200 per trainer per day for: (a) initial training conducted after you open (e.g., to train a new Managing Owner or manager); (b) refresher or supplemental training programs; (c) retraining of a Person who failed training on a prior attempt; (d) remedial training; and (e)…

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

The vendor opportunity at Sauna House

Sauna House runs 3 personal-services locations in North Carolina, 2 of them company-owned, on a 7% royalty and a 10-year initial term per the 2026 FDD. The filing makes a financial performance representation. It is a small system, but one where HQ already bundles a meaningful software stack into a mandatory fee.

Who controls software purchasing

Item 2 names Founder and CEO Andrew Lachlan Nehlig, COO Jennifer Richter, Controller Mira Balga, and VP of Development & Construction Chris Duda. With 2 of 3 locations company-owned and technology bundled into a franchisor-charged fee, this HQ team controls the stack.

Tech named in the FDD, and what is actually required

Item 11 makes QuickBooks Online by Intuit mandatory — the only system named in the filing. Item 8 separately bundles Google Workspace, CRM, scheduling software, a music subscription, and email/text services into a mandatory Technology Fee paid to the franchisor.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list: locations must buy project-management services, setup and configuration services, the Technology Fee bundle, and branded marketing materials from the franchisor or an affiliate, and can propose other suppliers for approval elsewhere. The initial term runs 10 years, with a 5-year successor term for locations that stay in good standing and remodel and extend their lease.

How to read the Sauna House FDD

The FDD was filed with state franchise regulators in 2026. The embedded viewer below covers Item 8 for procurement and the Technology Fee, Item 11 for the QuickBooks Online mandate, and Item 19 for the financial performance representation. Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.

Questions vendors ask

Sauna House, answered from the filing

With 2 of Sauna House's 3 locations company-owned, and technology bundled into a franchisor-charged Technology Fee under Item 8, purchasing runs through headquarters — Founder and CEO Andrew Lachlan Nehlig and COO Jennifer Richter are the named executives.
QuickBooks Online by Intuit is mandated under Item 11 — the only system named in the filing, and it is required. Item 8 separately bundles Google Workspace, CRM, scheduling software, and a music subscription into a franchisor-charged Technology Fee.
3 locations as of the 2026 FDD — 1 franchised and 2 company-owned — in the personal services segment.
An approved-supplier list: locations must buy project-management services, setup and configuration services, and the Technology Fee bundle (Google Workspace, CRM, scheduling software, a music subscription, and email/text services) from the franchisor or an affiliate, along with branded marketing materials, and can propose other suppliers for approval.
The initial term runs 10 years, with a 5-year successor term for locations in good standing that also remodel and extend their lease — that renewal point is the clearest opening for a new vendor.
The FDD was filed with state franchise regulators in 2026. Use the embedded viewer below to read Item 8, Item 11, and Item 19 directly.
Source

Read the filing itself

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Sauna House2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

13 operators run 13 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit13

Top states by locations

NC4
SC2
TN1
TX1
WI1

Ownership

The portfolio behind Sauna House

unknown of sauna party.

Related Personal services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.