Sauna House

The vendor opportunity at Sauna House

Sauna House is a personal-services franchise based in North Carolina with just 3 total units—2 company-owned and 1 franchised—as disclosed in its 2026 Franchise Disclosure Document. The brand operates across five states: North Carolina (4 mapped operators), South Carolina (2), Tennessee (1), Texas (1), and Wisconsin (1). All 13 mapped operators are single-unit; there are no multi-unit franchisees. For a software vendor, the immediate addressable market is tiny. However, early-stage vendors who build a relationship now could become entrenched as the system grows. The FDD does not report year-over-year unit growth, so expansion velocity is unknown.

Who controls software purchasing

Software purchasing decisions at Sauna House are centralized at headquarters. The FDD lists four executives: Andrew Lachlan Nehlig (Founder and Chief Executive Officer), Jennifer Richter (Chief Operating Officer), Mira Balga (Controller), and Chris Duda (Vice President of Development & Construction). CEO Nehlig and COO Richter are the primary decision-makers for operational and financial software. Controller Balga likely owns the relationship with Intuit for QuickBooks Online and would evaluate any accounting-adjacent tools. Duda’s role in development and construction suggests he may influence facility-management or project-management software choices. There is no CIO or CTO listed, so the buying center is small and executive-driven.

Mandated and current tech stack

The 2026 FDD mandates four technology categories. Boulevard is the mandated operations platform. QuickBooks Online by Intuit Inc. is the mandated accounting software. The FDD also requires franchisees to use a “designated CRM software” and “designated scheduling software,” but does not name the specific vendors for those two categories. No point-of-sale system is mentioned. This stack suggests the brand values operational consistency and financial visibility across its tiny network. For vendors selling complementary tools—such as marketing automation, HR, or inventory management—the door may be open if you can demonstrate integration with Boulevard and QuickBooks Online.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal purchasing model—designated supplier, approved supplier, or open—is not disclosed. Given the small unit count and the list of mandated systems, procurement is almost certainly tightly controlled by HQ. The initial franchise term is 10 years. Renewals are for 5 years and come with conditions: the franchisee must not be in default, must give timely notice, must sign the then-current franchise agreement, must sign a general release, must pay a renewal fee, must remodel the Bathhouse and upgrade furniture, fixtures, and equipment to current standards, and must extend the lease. The renewal clause explicitly warns that the new contract may have materially different terms. For software vendors, the single franchised unit’s renewal cycle is the only external trigger for a potential tech stack review. Company-owned units can switch tools at HQ’s discretion.

How to read the Sauna House FDD

The full 2026 Sauna House Franchise Disclosure Document is embedded below. It contains the complete Item 1 executive list, Item 11 mandated technology disclosures, Item 17 renewal conditions, and the operator footprint data summarized on this page. Reviewing the FDD directly is the best way to verify decision-maker names, unit counts, and any procurement language that may not be summarized here. For software vendors building a target account list, FranCloud can help you identify and rank franchise systems like Sauna House based on tech mandates, growth signals, and decision-maker accessibility.