+4.762% units YoYHQ-led decisions

SailTime

Franchise

Software purchasing at SailTime is controlled by a lean HQ team led by President and CEO Todd Hess, CFO Wayne Diviney, and COO Robert J. Remsing. The franchise system mandates Embark and QuickBooks (Online and Accounting System) across its 22 franchised locations. With 23 total units and a single company-owned store, the addressable market for a vendor is small but concentrated, with no multi-unit operators to navigate.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Embark
Mandatory
Proprietary systemItem 11

license to you use our proprietary Embark software for managing the boats

Quickbooks Accounting SystemIntuit Inc.
Mandatory
AccountingItem 11

we require that you have a personal computer equipped with Quickbooks Accounting System or Quickbooks Online

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

we require that you have a personal computer equipped with Quickbooks Accounting System or Quickbooks Online

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
23
22 franchised
Unit growth YoY
+4.762%
vs prior filing
AUV
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
national + local
Initial fee
$25K
per unit
Investment range
$75K–$152K
all-in, Item 7
Procurement
Standards based
from the filing

The vendor opportunity at SailTime

SailTime operates a small, concentrated network of 23 total units—22 franchised and 1 company-owned—across at least six states. The top states by unit count are California (4), Wisconsin (2), and Florida (2), with single units in New York and Pennsylvania. Year-over-year unit growth sits at 4.762%, indicating slow, steady expansion. For a software vendor, the total addressable market is 22 franchised locations. Critically, all 21 mapped operators are single-unit franchisees; there are zero multi-unit owners. This means every sale runs through a single HQ gatekeeper rather than a fragmented base of large franchisees with independent budgets.

Average unit volume (AUV) is not disclosed in the 2026 FDD. The royalty rate is 7.0% of gross revenue, and the initial franchise term is 10 years. The brand is independently owned with no parent company on file.

Who controls software purchasing

Software purchasing authority sits squarely at headquarters. The FDD lists three executives in Item 1: Todd Hess, President and Chief Executive Officer; Wayne Diviney, Chief Financial Officer; and Robert J. Remsing, Chief Operating Officer. For a vendor selling financial, operational, or scheduling software, the CFO and COO are the natural entry points. The CEO is likely involved in any strategic platform decision given the system's small size. There is no CIO, CTO, or VP of Technology named, suggesting technology decisions are made by this core leadership group without a dedicated IT buyer.

Mandated and current tech stack

SailTime mandates two technology platforms across its network. The first is Embark, a system likely tied to the brand's core operations in the personal services and boat-sharing space. The second is QuickBooks, with both QuickBooks Accounting System by Intuit Inc. and QuickBooks Online by Intuit Inc. explicitly mandated in the FDD. No other operational, POS, CRM, or marketing technology systems are named. This creates a clear whitespace for vendors offering complementary tools—scheduling, member management, fleet maintenance, or marketing automation—that integrate with QuickBooks and Embark.

Procurement, renewals, and timing

The procurement model is not disclosed in the most recent FDD. Item 8, which typically outlines designated supplier requirements, approved supplier programs, or open purchasing rules, provides no extract. Vendors should assume they will need to sell directly to HQ and that HQ may have the authority to mandate or recommend new systems to franchisees. The franchise agreement renews automatically for an additional 10-year term unless either party gives six months' notice of non-renewal. The franchisor reserves the right to require a franchisee to sign a materially different current agreement upon renewal. This clause creates natural re-evaluation windows where HQ may revisit its tech stack and impose new mandates on renewing franchisees.

How to read the SailTime FDD

The 2026 SailTime Franchise Disclosure Document is the definitive source for understanding the system's technology mandates, procurement rules, and decision-making structure. Item 1 names the executives who control purchasing. Item 11 lists the mandated systems—Embark and QuickBooks—and is the starting point for any vendor assessing integration or displacement opportunities. Item 8, while not extracted here, typically governs supplier approval processes. Item 17 outlines the renewal terms and the franchisor's ability to impose new contract conditions, including potentially new technology requirements, at renewal. The embedded PDF viewer below contains the full FDD text for direct analysis. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

SailTime, answered from the filing

The buying center is small. President and CEO Todd Hess, CFO Wayne Diviney, and COO Robert J. Remsing are the named executives in the FDD. For financial or operational tools, the CFO and COO are the likely decision-makers.
SailTime mandates Embark and QuickBooks Accounting System by Intuit Inc., as well as QuickBooks Online by Intuit Inc. No other operational or POS systems are named in the 2026 FDD.
There are 23 total units: 22 franchised and 1 company-owned. All 21 mapped operators are single-unit franchisees, with no multi-unit owners. Top states are California (4), Wisconsin (2), and Florida (2).
The procurement model is not disclosed in the most recent FDD. Item 8 does not provide an extract, so it is unclear whether SailTime uses designated suppliers, an approved supplier program, or an open procurement model.
Franchise agreements renew automatically for an additional 10-year term unless either party gives 6 months' notice of non-renewal. The franchisor can require signing a materially different current agreement upon renewal, creating potential re-evaluation points for tech vendors.
The 2026 SailTime FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to analyze Item 11 tech mandates, Item 8 procurement rules, and executive contacts directly.
Source

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SailTime2026 FDDView only
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Operator footprint

Who runs the locations

21 operators run 21 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit21

Top states by locations

CA4
WI2
FL2
NY1
PA1