The vendor opportunity at RoofAid USA
RoofAid USA operates 7 franchised units, all held by single-unit operators, with a year-over-year unit growth rate of 16.667%. The brand is part of DESA Holdings, Inc. and is headquartered in Indiana. Its footprint is concentrated in three states: Indiana (5 units), Ohio (3 units), and Tennessee (1 unit). No company-owned units are disclosed in the 2025 FDD, and the average unit volume (AUV) is not reported. For software vendors, the immediate addressable market is small—just 7 locations—but the growth trajectory and the absence of a disclosed tech stack suggest a greenfield opportunity if the franchisor is open to new vendor relationships.
The royalty rate is 3.0% of gross revenue, and the initial franchise term is 10 years. Renewal is possible for another 10-year term, subject to a renewal fee of 20% of the then-current initial franchise fee and compliance with the franchisor’s then-current standards. This structure means that long-term vendor contracts could align with franchisee renewal cycles, creating periodic windows for software evaluation.
Who controls software purchasing
Purchasing authority at RoofAid USA sits with the executive team at the franchisor level. The 2025 FDD lists Robert Hall as Chief Executive Officer and Co-Founder, Jesse Carnicom as President and Co-Founder, Doug Schmidt as Founder, and Matthew Vollen as Vice President of Training & Development and Co-Founder. No dedicated technology or procurement officer is named. For a vendor, the likely initial point of contact is the CEO or President, given the small size of the organization and the absence of a specialized IT function in the disclosed leadership.
Because all 7 franchisees are single-unit operators, there is no multi-unit owner influence on technology decisions. The franchisor likely holds centralized control over any system-wide software adoption, though the FDD does not explicitly state this.
Mandated and current tech stack
The 2025 FDD does not capture any mandated or recommended technology systems. No POS, CRM, scheduling, or field-service management platforms are named. This absence means vendors must approach RoofAid USA without a clear picture of the incumbent tech environment. It also signals that the franchisor may not have standardized technology across its network, which could represent an opportunity for a vendor to propose a unified solution.
Without Item 11 disclosures on technology, the current stack remains unknown. Vendors should prepare to demonstrate how their software can support a home-services franchise with field crews, customer management, and royalty reporting at a 3.0% rate.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement requirements. It is not clear whether RoofAid USA designates specific suppliers, maintains an approved vendor list, or allows franchisees to choose freely. This lack of transparency means a vendor’s first conversation should clarify the procurement model.
Renewal terms offer a potential timing signal. Franchise agreements run for 10 years, and franchisees must give 9 to 12 months’ written notice of their intent to renew. The franchisor may refuse renewal if a franchisee has been notified of defaults more than twice during the term, even if cured. Renewal also requires updating to current standards per the Brand Standards Manual. These conditions suggest that as units approach renewal, both franchisees and the franchisor may be receptive to technology upgrades that ensure compliance and operational efficiency. With the first units likely coming up on renewal in the next few years, vendors should monitor the brand’s growth and renewal calendar.
How to read the RoofAid USA FDD
The full RoofAid USA Franchise Disclosure Document for 2025 is embedded below. It contains the legal and financial disclosures that govern the franchise relationship, including Item 1 (executives), Item 8 (procurement), Item 11 (franchisor assistance), and Item 17 (renewal). Review these sections to verify the decision-maker names, any undisclosed technology references, and the exact renewal conditions. For software vendors, the FDD is the starting point for understanding the franchisor’s control points and the franchisees’ obligations.
To identify which franchise systems offer the best fit for your software, use FranCloud to generate a ranked target list based on unit growth, tech mandates, and decision-maker access.