Roof Renewal

The vendor opportunity at Roof Renewal

Roof Renewal operates in the home services segment with a total footprint of 2 units, both company-owned, according to its 2025 Franchise Disclosure Document. The brand does not report an average unit volume, and year-over-year unit growth is not disclosed. For software vendors, the immediate addressable market is small: 2 locations controlled from a single headquarters in Florida. The franchisor is part of Roof Roof Renewal Holdings, LLC, the parent company, which may concentrate purchasing authority even further.

The royalty rate is 7.0% of gross revenue, and the initial franchise term runs 10 years. While the unit count is minimal, the long term and centralized structure mean any vendor that secures a relationship with HQ could lock in a durable, if modest, account. Vendors should weigh this against the absence of a disclosed franchised unit pipeline.

Who controls software purchasing

The 2025 FDD identifies one executive in Item 1: Hersh Mandel, Chief Executive Officer. No other officers, technology leads, or procurement personnel are listed. In a system this small, the CEO typically holds direct authority over operational and technology decisions, including CRM, accounting, and any field-service tools. Vendors pitching Roof Renewal should prepare to engage Mandel directly, with a value proposition tied to the brand's existing mandated stack and the parent company's operational goals.

Mandated and current tech stack

Roof Renewal mandates three technology components for its units. The franchisee dashboard website is required, serving as the central hub for franchisee operations and reporting. LawnPro Software is the mandated CRM, handling customer and job management. For accounting, the system requires QuickBooks by Intuit Inc. These mandates are disclosed in the FDD and represent the core operational software footprint. No other mandated or recommended systems—such as a point-of-sale, field-service dispatching, or marketing automation platform—are named in the current disclosure. Vendors offering complementary or replacement tools should map their integrations to LawnPro and QuickBooks as the non-negotiable endpoints.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand's procurement model—whether designated supplier, approved supplier, or open—is not publicly known. This lack of disclosure means vendors cannot assume a formal RFP process or an approved-vendor list; outreach may be less structured than at larger franchise systems.

Item 17 outlines the renewal conditions. A franchisee in good standing may sign a successor agreement for one additional 10-year term, provided they give written notice at least 180 days before the current term ends, pay a successor fee equal to 50% of the then-current initial franchise fee, and execute a general release. The franchisor may also require equipment upgrades to meet then-current specifications and may present a new franchise agreement with materially different terms. These renewal windows—tied to the 10-year cycle—are the most likely moments when technology contracts could be re-evaluated or renegotiated. For a system with only 2 units, however, the practical impact of these windows is limited unless franchised units are added.

How to read the Roof Renewal FDD

The 2025 Roof Renewal Franchise Disclosure Document is embedded below. It is filed with state franchise regulators and contains the legal and operational disclosures required under the FTC Franchise Rule. For software vendors, the most relevant sections are Item 1 (the franchisor and its executives), Item 11 (mandated systems and equipment), Item 8 (procurement restrictions, if present), and Item 17 (renewal and transfer terms that can trigger technology reviews). Because this FDD omits an Item 8 extract and lists only one executive, vendors should read the document as a lean disclosure from a small, centrally controlled system. Use the viewer below to search for specific vendor names, contract terms, and operational requirements before building your pitch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize accounts by unit count, tech mandates, and decision-maker access.