n, a Wi-Fi router, and an iPhone 11 or newer. You are required to use Google-Suite for your general office tasks, QuickBooks online for bookkeeping, report generation and billing, Buildertrend, a cons
From the filings
Renovation Sells
Home servicesSoftware purchasing at Renovation Sells is controlled at the headquarters level, with Chief Executive Officer Michael Valente and Chief Marketing Officer Amanda Valente listed as key executives in the 2024 FDD. The franchise already mandates a specific operational stack including Buildertrend, Matterport, ProfitKeeper, and QuickBooks Online. The addressable market consists of 43 total units, 42 of which are franchised, presenting a concentrated but high-value target for vendors offering complementary or replacement technology.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
need a multi-color, laser printer/scanner/fax, a monitor/TV screen, a Wi-Fi router, and an iPhone 11 or newer. You are required to use Google-Suite for your general office tasks, QuickBooks online for
franchisees in your area, with our prior written approval. You may only maintain a business profile on Instagram (per our guidelines). You may not maintain any business profile on Facebook, Twitter, L
Marketing represents expenditures advertise and promote the services offered by Renovation Sells, primarily via social media advertising on platforms such as Facebook, Google, and Houzz, as well as a
If feasible, you may do cooperative advertising with other Renovation Sells franchisees in your area, with our prior written approval. You may only maintain a business profile on Instagram (per our gu
area, with our prior written approval. You may only maintain a business profile on Instagram (per our guidelines). You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Pi
or written approval. You may only maintain a business profile on Instagram (per our guidelines). You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Pinterest or any oth
for your general office tasks, QuickBooks online for bookkeeping, report generation and billing, Buildertrend, a construction management software, Matterport for virtual imagery, ProfitKeeper a royalt
s in your area, with our prior written approval. You may only maintain a business profile on Instagram (per our guidelines). You may not maintain any business profile on Facebook, Twitter, LinkedIn, Y
h our prior written approval. You may only maintain a business profile on Instagram (per our guidelines). You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Pinterest o
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You are required to use Google-Suite for your general office tasks, QuickBooks online for bookkeeping, report generation and billing, Buildertrend, a construction management software, Matterport for virtual imagery, ProfitKeeper a royalty collection platform, and any other software that we require.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have remote and independent access to all information generated by and stored in your computer system, including your revenue information and customer data.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days after the close of each calendar quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
In addition to approved and/or designated vendors, we are the only approved supplier of design services.
Is there a franchisee advisory council, association or committee?
YesItem 11
We do have a franchisee advisory board and advertising council.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to change your requirements for computer hardware and software at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
16528.03Item 8
During the fiscal year ending December 31, 2023, we recognized $16,528.03 in rebate revenue from required purchases by franchisees that we offer.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue from your purchase of certain products and services from our designated suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
approximately 10% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge you an evaluation fee equal to our costs and expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
security procedures, including required updates or upgrades thereto, that are reasonably necessary to protect Franchisee’s computer and payment processing systems and the data stored therein from viruses, malware, privacy breaches or other unauthorized access.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
We may establish quality assurance programs conducted by third-party providers, such as, by way of example only, customer satisfaction surveys and periodic quality audits, to monitor the operations of your Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we may 19.1.4 and 21.4 change the Operations Manual and System standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
After our approval of a site for your Office, you will not relocate the Office without our prior written consent.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is a minimum grand opening advertising spend required?
YesItem 11
We require you to spend at least Nine Thousand Dollars ($9,000) in an initial marketing campaign during the ninety (90) days following the opening of your Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Thereafter, you are required to spend a minimum of Two Thousand Dollars ($2,000.00) per month for one territory and an additional One Thousand Dollars per month ($1,000.00) per territory beginning in month 13, on local advertising and marketing through our approved suppliers.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee and Brand Development Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
12.1.3 Employ sufficient employees as prescribed by Franchisor to operate the Franchised Business at its maximum capacity and efficiency as required by Franchisor;
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have remote and independent access to all information generated by and stored in your computer system, including your revenue information and customer data.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we require it, you must attend mandatory additional training and/or attend an annual business meeting or franchisee conference for up to five (5) days each year at a location we designate.
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Renovation Sells
Renovation Sells is a home services franchise headquartered in Illinois with 43 total units, 42 of which are franchised. The system generated an average unit volume (AUV) of $2,340,056, according to the 2024 FDD. For software vendors, the immediate addressable market is those 42 franchised locations, though the franchisor’s 35.48% year-over-year unit growth rate signals a rapidly expanding footprint. The single company-owned unit may also serve as a testbed for new technology before a system-wide rollout.
The royalty rate stands at 7%, and the initial franchise term is 10 years. These economics suggest operators have both the margin and the long-term horizon to invest in operational software that improves efficiency or revenue.
Who controls software purchasing
Technology decisions at Renovation Sells appear centralized at the franchisor level. The 2024 FDD Item 1 lists Michael Valente as Chief Executive Officer and Amanda Valente as Chief Marketing Officer. While no Chief Information Officer or VP of Technology is explicitly named, the C-suite composition indicates that the CEO and CMO are the most likely points of contact for enterprise software pitches. Additional executives include Lisa Carrel (EVP and Partner), John Bura (Director of Construction), and Briana Rauen (Chief Design Officer). A vendor selling construction management or design tools would find natural champions in Bura or Rauen, respectively.
Mandated and current tech stack
Renovation Sells mandates four specific technology platforms for its franchisees. Buildertrend serves as the construction management system. Matterport is required for digital imaging and virtual tours. ProfitKeeper handles financial analysis, and QuickBooks Online by Intuit Inc. is the mandated accounting software. These mandates create both a barrier and an opportunity: any vendor offering a competing solution must demonstrate a clear, superior ROI to justify a system-wide switch. Conversely, vendors offering adjacent capabilities—such as CRM, scheduling, or homeowner communication tools—can position themselves as complementary integrations to this existing stack.
Procurement, renewals, and timing
The FDD does not disclose specific Item 8 procurement restrictions in our extract, meaning the formal supplier approval process is not publicly detailed. Vendors should clarify during initial discussions whether Renovation Sells operates a designated supplier model or allows franchisees more discretion. The renewal structure provides a strategic window: franchisees sign an initial 10-year agreement and, if in good standing, may sign one additional 10-year successor agreement. These decadal renewal events, paired with the system’s rapid growth, create natural inflection points where operators may reevaluate their technology stack.
How to read the Renovation Sells FDD
The 2024 Franchise Disclosure Document is the authoritative source for understanding the legal and operational constraints governing this franchise system. It details everything from mandated technology suppliers to the executive team and financial performance representations. The embedded viewer below contains the full document. Focus your review on Item 11 for the complete list of mandated suppliers, Item 1 for the buying center, and Item 19 for financial performance data that can inform your ROI calculations when pitching software to this franchise. For a ranked target list of franchises that match your ideal customer profile, FranCloud can help you prioritize your outreach.
Questions vendors ask
Renovation Sells, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Renovation Sells files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 3 |
|---|---|
| NC | 1 |
| GA | 1 |
| CO | 1 |
| IL | 1 |
Ownership
The portfolio behind Renovation Sells
unknown of renovation sells holding.
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.