Buildertrend
MandatoryBuildertrend, a construction management software
+35.484% units YoYHQ-led decisions
Renovation Sells
Home servicesSoftware purchasing at Renovation Sells is controlled at the headquarters level, with Chief Executive Officer Michael Valente and Chief Marketing Officer Amanda Valente listed as key executives in the 2024 FDD. The franchise already mandates a specific operational stack including Buildertrend, Matterport, ProfitKeeper, and QuickBooks Online. The addressable market consists of 43 total units, 42 of which are franchised, presenting a concentrated but high-value target for vendors offering complementary or replacement technology.
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Matterport
MandatoryMatterport for virtual imagery
ProfitKeeper
MandatoryProfitKeeper a royalty collection platform
QuickBooks OnlineIntuit Inc.
MandatoryQuickBooks online for bookkeeping, report generation and billing
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
43
42 franchised
Unit growth YoY
+35.484%
vs prior filing
AUV
$2.34M
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$79K–$101K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at Renovation Sells
Renovation Sells is a home services franchise headquartered in Illinois with 43 total units, 42 of which are franchised. The system generated an average unit volume (AUV) of $2,340,056, according to the 2024 FDD. For software vendors, the immediate addressable market is those 42 franchised locations, though the franchisor’s 35.48% year-over-year unit growth rate signals a rapidly expanding footprint. The single company-owned unit may also serve as a testbed for new technology before a system-wide rollout.
The royalty rate stands at 7%, and the initial franchise term is 10 years. These economics suggest operators have both the margin and the long-term horizon to invest in operational software that improves efficiency or revenue.
Who controls software purchasing
Technology decisions at Renovation Sells appear centralized at the franchisor level. The 2024 FDD Item 1 lists Michael Valente as Chief Executive Officer and Amanda Valente as Chief Marketing Officer. While no Chief Information Officer or VP of Technology is explicitly named, the C-suite composition indicates that the CEO and CMO are the most likely points of contact for enterprise software pitches. Additional executives include Lisa Carrel (EVP and Partner), John Bura (Director of Construction), and Briana Rauen (Chief Design Officer). A vendor selling construction management or design tools would find natural champions in Bura or Rauen, respectively.
Mandated and current tech stack
Renovation Sells mandates four specific technology platforms for its franchisees. Buildertrend serves as the construction management system. Matterport is required for digital imaging and virtual tours. ProfitKeeper handles financial analysis, and QuickBooks Online by Intuit Inc. is the mandated accounting software. These mandates create both a barrier and an opportunity: any vendor offering a competing solution must demonstrate a clear, superior ROI to justify a system-wide switch. Conversely, vendors offering adjacent capabilities—such as CRM, scheduling, or homeowner communication tools—can position themselves as complementary integrations to this existing stack.
Procurement, renewals, and timing
The FDD does not disclose specific Item 8 procurement restrictions in our extract, meaning the formal supplier approval process is not publicly detailed. Vendors should clarify during initial discussions whether Renovation Sells operates a designated supplier model or allows franchisees more discretion. The renewal structure provides a strategic window: franchisees sign an initial 10-year agreement and, if in good standing, may sign one additional 10-year successor agreement. These decadal renewal events, paired with the system’s rapid growth, create natural inflection points where operators may reevaluate their technology stack.
How to read the Renovation Sells FDD
The 2024 Franchise Disclosure Document is the authoritative source for understanding the legal and operational constraints governing this franchise system. It details everything from mandated technology suppliers to the executive team and financial performance representations. The embedded viewer below contains the full document. Focus your review on Item 11 for the complete list of mandated suppliers, Item 1 for the buying center, and Item 19 for financial performance data that can inform your ROI calculations when pitching software to this franchise. For a ranked target list of franchises that match your ideal customer profile, FranCloud can help you prioritize your outreach.
Questions vendors ask
Renovation Sells, answered from the filing
The 2024 FDD lists Michael Valente (CEO) and Amanda Valente (CMO) as key executives. While a dedicated CIO or VP of Technology is not named, these leaders likely control or heavily influence technology procurement decisions at the franchisor level.
The franchise mandates Buildertrend for construction management, Matterport for digital imaging, ProfitKeeper for financial analysis, and QuickBooks Online by Intuit Inc. for accounting. No mandated point-of-sale system is disclosed in the FDD.
According to the 2024 FDD, Renovation Sells has 43 total units, comprising 42 franchised locations and 1 company-owned unit. This represents a 35.48% year-over-year unit growth rate.
The specific procurement restrictions or designated supplier requirements from Item 8 are not disclosed in our extract. Vendors should inquire directly about approved supplier processes during initial conversations with HQ.
The initial franchise term is 10 years. Franchisees in good standing may sign one additional 10-year successor agreement. Renewal cycles tied to these terms, combined with 35% unit growth, suggest ongoing opportunities for new vendor adoption.
The Renovation Sells Franchise Disclosure Document was filed with state franchise regulators in 2024. You can review the embedded PDF viewer below to analyze the full legal text and specific technology mandates directly from the source document.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.