QuickBooks OnlineIntuit
e and software: Hardware 1 desktop or laptop computer with internet access and printer/ scanner/ copier; Square POS Hardware Software Square POS and Credit Card Processing System, QuickBooks Online Th
From the filings
HQ-led decisions
Puffles
Quick service restaurantSoftware purchasing decisions at Puffles are controlled by a tight-knit HQ team led by CEO Caleb Deng and President Kenneth Deng. The brand currently mandates QuickBooks Online and operates just 3 company-owned locations in Wisconsin, making this a small but potentially growing account for vendors who can align with its operational leadership.
For software vendors selling into US franchise brands.
Live signals
Total units
3
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$416K
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
0%
national + local
Initial fee
$39K
per unit
Investment range
$140K–$298K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall utilize accounting software such as Quickbooks.com (or other Franchisor approved accounting software) to manage its books.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor shall have full access to all of Franchisee’s computer, data and systems and all related information by means of direct access, either in person or by telephone, modem or Internet.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall, at its expense, submit to Franchisor within thirty (30) days after the end of each calendar year, an income statement for the calendar year just ended and a balance sheet as of the last day of the calendar year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently an approved supplier of advertising material, but not the only approved supplier of such items.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
233.78Item 8
In our last fiscal year ending December 31, 2025, we received $233.78 from required purchases or leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Designated suppliers may make payments to us from franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that approximately 30% of your expenditures on an ongoing basis will be for goods and services that must be purchased either from us, an Affiliate, an approved supplier or another party according to our standards and specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge any costs incurred, up to $1,000, to test another supplier that you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We do permit you to contract with alternative suppliers if approved by us and they meet our criteria.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
assign all telephone listings and numbers for the Franchised Business to Franchisor and shall notify the telephone company and all listing agencies of the termination or expiration of Franchisee’s right to use any telephone numbers or facsimile numbers associated with the Marks in any regular, classified or other…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You shall adhere to all PCI (Payment Card Industry), CISP (Cardholder Information Security Program) and SDP (Site Data Protection) compliance specifications, as amended.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or its designee has the right, during normal business hours without notice, to examine, copy, and audit the books, records and tax returns of Franchisee.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to add to or otherwise modify the Operations Manual from time to time to reflect changes in the specifications, standards, operating procedures, and rules prescribed by Franchisor
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must secure a location for the Business within 45 days of the signing of the Franchise Agreement; this includes the requirement of obtaining our approval for your selected location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are restricted from establishing a presence on, or marketing on the Internet without our written consent.
Is a minimum grand opening advertising spend required?
YesItem 11
You agree to spend a minimum of $3,000 to $7,000 (Brick and Mortar) or $1,000 to $7,000 (Food Hall) on Grand Opening Advertising to promote the opening of your business, according to our guidelines.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of 1% of Gross Revenues each month on local advertising according to our guidelines.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You are obligated to participate in our gift and loyalty card program.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Inventory and Supplies You must purchase inventory and supplies from approved suppliers that we designate or according to our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Computers and Software You must purchase computer hardware and software designated by us.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree not to use any Credit Card Vendor for which we have not given you prior written approval, or as to which we have revoked our earlier approval or otherwise prohibited.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisor shall require all Royalty Fees, Marketing Fund Contributions, amounts due for purchases by Franchisee from Franchisor and other amounts due to Franchisor to be paid through an Electronic Depository Transfer Account (“EDTA”).
Must the franchisee participate in a gift card program?
YesFranchise agreement
You are obligated to participate in our gift and loyalty card program.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall abide by all uniform and dress code requirements stated in the Operations Manual or otherwise.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor shall have full access to all of Franchisee’s computer, data and systems and all related information by means of direct access, either in person or by telephone, modem or Internet.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
FA 8.3 whichever is greater Currently, we charge $300 per day per person plus expenses for We may charge you for training newly-hired training at our personnel; for refresher training courses; for location, and the conventions, seminars, conferences, and $300 per day per When training webinars; and for additional or…
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
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The vendor opportunity at Puffles
Puffles is a quick-service restaurant brand headquartered in Florida with a small, fully company-owned footprint of 3 units. The most recent Franchise Disclosure Document (2026) reports an Average Unit Volume of $415,557 and a 6% royalty rate on a 10-year initial term. For software vendors, the addressable market is limited to these 3 locations, all operated directly by the franchisor. There is no disclosed year-over-year unit growth, and the operator footprint shows just 1 mapped operator with no multi-unit franchisees. The top state by unit count is Wisconsin, with 1 location.
Who controls software purchasing
Technology purchasing authority sits entirely at the HQ level. The FDD lists four executives: Caleb Deng (CEO), Kenneth Deng (President), Peter Li (Director of Operations), and Jorge Mijangos (Strategic Growth Advisor & Industry Consultant). Vendors should direct outreach toward this group, as there are no franchisees to influence or mandate adoption downstream. The Director of Operations role is the most natural entry point for operational software, while the CEO and President likely hold final budget authority.
Mandated and current tech stack
The only technology system explicitly mandated in the 2026 FDD is QuickBooks Online. No point-of-sale, payroll, inventory, or scheduling platforms are named as required or recommended. This suggests the brand may be running a lean, manual, or ad-hoc stack outside of accounting. For vendors selling complementary or replacement tools—particularly POS, labor management, or supply chain—the absence of a mandated system represents a greenfield opportunity, provided you can demonstrate value to a small, HQ-controlled operation.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement restrictions, designated suppliers, or approved vendor programs. This implies an open procurement model where HQ is free to evaluate and adopt software at its discretion. Renewal terms under Item 17 allow franchisees to renew for additional 10-year periods by signing the then-current franchise agreement, which may contain materially different terms. This creates natural re-evaluation windows every decade, though with only company-owned units today, the renewal cycle is less relevant than direct HQ engagement. Vendors should treat this as an always-on sales cycle targeting a small, centralized decision-making team.
How to read the Puffles FDD
The 2026 Franchise Disclosure Document is the primary source for understanding Puffles' obligations, unit economics, and leadership. Key sections for software vendors include Item 1 (executives), Item 8 (procurement restrictions), Item 11 (franchisor assistance and mandated systems), and Item 17 (renewal and termination). The full document is embedded below for your review. When you're ready to prioritize franchise brands by tech fit and buyer access, FranCloud can help you build a ranked target list.
Questions vendors ask
Puffles, answered from the filing
The buying center includes CEO Caleb Deng, President Kenneth Deng, and Director of Operations Peter Li. Jorge Mijangos, Strategic Growth Advisor, may also influence operational tooling decisions.
The 2026 FDD mandates QuickBooks Online. No POS or other operational systems are named as required or recommended in the disclosure.
Puffles has 3 total units, all company-owned, with 1 located in Wisconsin. The brand is a quick-service restaurant concept based in Florida.
The FDD does not disclose a designated or approved supplier program in Item 8. Vendors should assume an open procurement model unless told otherwise by HQ.
Franchise agreements run for 10-year terms with renewal rights for additional 10-year periods. Renewals require entering the then-current agreement, which may include materially different terms, creating potential re-evaluation points.
The 2026 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Puffles files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.