Puffles

The vendor opportunity at Puffles

Puffles is a quick-service restaurant concept headquartered in Florida. According to its 2026 Franchise Disclosure Document, the system consists of 3 total units, all company-owned. The number of franchised units is not disclosed in the FDD. No parent company is on file, and the brand appears independently owned. For a software vendor, the addressable market today is small — just 3 locations — but the presence of a Strategic Growth Advisor on the leadership team signals an intent to expand. Any vendor that establishes a relationship now could grow with the system.

Average unit volume is not disclosed in the most recent FDD. The royalty rate is 6.0%, and the initial franchise term runs 10 years. Year-over-year unit growth is not available in our corpus. No operators are mapped in our data, which is consistent with a system that has not yet begun franchising in earnest.

Who controls software purchasing

The FDD’s Item 1 lists four individuals who are likely to control or influence software decisions. Caleb Deng serves as CEO, and Kenneth Deng is President. Peter Li holds the title Director of Operations — a role that often owns day-to-day technology decisions in small restaurant systems. Jorge Mijangos is named as Strategic Growth Advisor & Industry Consultant, suggesting an external voice that may weigh in on scalable infrastructure choices. With no franchisee base to consult, purchasing authority is concentrated entirely at HQ. Vendors should direct outreach to these four individuals, framing value propositions around operational efficiency and scalability.

Mandated and current tech stack

Puffles mandates two specific technology platforms. QuickBooks Online by Intuit Inc. is the required accounting system. Square POS and Credit Card Processing System by Block, Inc. is the mandated point-of-sale and payments stack. These are the only named systems in the 2026 FDD. For vendors selling complementary software — inventory management, labor scheduling, catering, loyalty, or advanced reporting — the integration landscape is straightforward. Any solution that does not integrate cleanly with Square and QuickBooks Online will face an uphill battle. Conversely, vendors whose products sit natively on the Square or QuickBooks ecosystem have a natural wedge.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Puffles’s procurement model — whether it uses designated suppliers, an approved supplier list, or an open purchasing environment — is not disclosed. In practice, for a system of this size, procurement decisions are likely made ad hoc by leadership. Vendors should be prepared to sell directly to the C-suite without a formal RFP process.

On renewals, Item 17 provides a clear framework. Franchisees have the right to renew for additional 10-year terms by entering into the then-current franchise agreement, which may contain materially different terms and conditions than the original. To qualify, the franchisee must have fully complied with the agreement, made required capital expenditures for system uniformity, satisfied all monetary obligations, not be in default, give timely written notice, sign a general release, and pay a renewal fee. This renewal cycle creates periodic moments when franchisees — once they exist — may be required to upgrade or replace systems to meet current standards. For now, with no franchised units disclosed, the immediate software opportunity is limited to the 3 company-owned locations.

How to read the Puffles FDD

The full 2026 Puffles Franchise Disclosure Document is embedded below. It contains the complete Item 1 (executives), Item 11 (mandated systems), Item 17 (renewal conditions), and all other required disclosures. For software vendors, the most actionable sections are Item 11 for the tech stack and Item 1 for the buying center. Because the system is small and early-stage, the FDD is the single best source of intelligence on who buys and what they already use. Review it carefully before building your pitch.

If you need a ranked target list of franchise systems that match your software, FranCloud can help you prioritize based on tech stack, growth rate, and decision-maker access.