our CRM System
Puddle Pool Services
Personal servicesSoftware purchasing at Puddle Pool Services is controlled at the headquarters level in Florida, where the franchisor mandates specific systems for its network. The brand currently operates just 2 total units (1 franchised, 1 company-owned), making this a micro-cap target with a highly centralized decision-making process. Key tech mandates include a proprietary CRM and QuickBooks, with IT leadership shared between Tyler Nerada and TC Clark.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
our proprietary software PuddlePower.com
QuickBooks online for bookkeeping
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
Live signals
The vendor opportunity at Puddle Pool Services
Puddle Pool Services is a nascent franchise in the personal services space, headquartered in Florida. According to its 2026 Franchise Disclosure Document, the system consists of just 2 total units—1 franchised location and 1 company-owned outlet. For a software vendor, the immediate addressable market is a single franchised unit, though the franchisor's centralized control model means a headquarters-level sale could lock in a standard for future growth. The average unit volume sits at $700,204.36, with a 7.0% royalty rate on a 10-year initial term. Year-over-year unit growth data is not available, reflecting the system's early stage.
Who controls software purchasing
The buying center at Puddle Pool Services is lean and concentrated at the top. The FDD lists Mark Amery as CEO and Founder, with Corey Foster serving as VP of Operations. On the technology side, two directors share the IT portfolio: Tyler Nerada, titled Franchise Partner IT Director, and TC Clark, listed as IT Director. Steff Shields rounds out the named leadership as Franchise Partner Chief Liaison. For a vendor pitch, the dual IT directors and the VP of Operations are the likely evaluators, with final budget authority resting with the CEO. There are no multi-unit operators mapped in our corpus, reinforcing that all technology decisions flow through this HQ group.
Mandated and current tech stack
Item 11 of the 2026 FDD mandates three systems. Franchisees must use a CRM System, the proprietary platform at PuddlePower.com, and QuickBooks by Intuit Inc. for accounting. The mandate of PuddlePower.com suggests the franchisor has invested in a custom operational backbone, which could limit opportunities for third-party CRM or field-service management tools unless they integrate with or replace that stack. QuickBooks' presence indicates a standardized financial layer, but no separate point-of-sale system is named. Vendors offering adjacent capabilities—such as advanced scheduling, chemical tracking, or customer communications—would need to demonstrate clear integration paths with PuddlePower.com.
Procurement, renewals, and timing
The FDD's Item 8, which typically outlines procurement obligations and designated suppliers, contains no extract in our data. This means the formal procurement model—whether designated supplier, approved supplier list, or open—is not disclosed in the most recent filing. On the renewal side, Item 17 provides a detailed framework: franchisees must be in full compliance, have no more than three events of default during the current term, provide written notice at least ten months before expiration, execute a new franchise agreement, and pay a renewal fee equal to 50% of the then-current initial franchise fee. They must also upgrade equipment to then-current specifications and execute a general release. With a 10-year term and the system's recent vintage, the first renewal-driven technology refresh cycles are distant, but the upgrade clause gives the franchisor leverage to mandate new systems at renewal.
How to read the Puddle Pool Services FDD
The 2026 FDD provides the foundational data points a vendor needs to qualify this account: unit count, leadership, tech mandates, and renewal mechanics. The embedded PDF viewer below contains the full document. Focus your review on Item 11 for the complete technology obligations and Item 17 for the renewal conditions that could trigger system replacements. For software vendors building a ranked target list, FranCloud can map this micro-cap system against your ideal customer profile and surface similar early-stage franchises with centralized purchasing.
Questions vendors ask
Puddle Pool Services, answered from the filing
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Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.